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Advertisement in magazines for children: case study of magazine ABC in year 2008
Žáček, Jan ; Wolák, Radim (advisor) ; Hejlová, Denisa (referee)
The goal of the work ‚Advertisement in magazines for children: case study of magazine ABC in year 2008' is mapping the advertisements in the ABC magazine, their typology and amount. The work is focusing the questions as: What amount and typology of the advertisements is in the title? What are the advertisements focused on? How are the advertisers eventually profiled in a relation to the target group of the title? Is there any system of ad campaigns built by the advertisers? The next part is a view on perception of advertisements by children: How do the children perceive the advertisement in the magazine and how do they judge the influence of it? What evolution could the situations have in future? The work is marginally researching how the children are prepared by the school curriculum to receive advertising messages and how do they judge their reception and influence. The topic of the work is modelled in two levels: First of them is both quantitative and qualitative case studies of the ABC magazine which are focusing the content analysis of the advertisements. The major advertisers, their advertisement campaigns and their profiles are also the biggest subjects in this part. The recipients of the ad messages - pupils of the first grade of primary school - are researched in the other level which should...
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Primary school pupil and the world of fairy tales
NOVOTNÁ, Jitka
This diploma thesis has been focused on the relationship of pupils in the 1. -3. grade of elementary school to the contemporary fairy tales. The theoretical part of my work is focused on the fairy tale as a genre (classic folk and modern fairy tale), on the media influence of the fairy tale, on its current status, development trends, the influence of recipient etc. My work has an investigative character too. It has been focused on the reading behavior of pupils, their behavior, the influence of family and school, on the development of reading, respectively focusing on this genre, on the influence of media etc. Based on questionnaires and interviews with pupils and their parents I will try to capture the current status. The research results are compared with the theoretical part and are supported with the attachment. The results are interpreted in the conclusion.
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Structure and comparasion of topics in magazine Mateřídouška in the normalization era and in the mineteen-nineties
Budská, Kateřina ; Wolák, Radim (advisor) ; Knapík, Jiří (referee)
Thesis "Comparison of the structure of topics in magazine Mateřídouška in the normalization era and in nineteen-nineties " deals with a comparison of the thematic structure of the children's magazine Mateřídouška published during the period of normalization and then after the major political change in 1989 (transition to democracy) in nineteen-nineties. It contains analysis of the content of the magazine focused on topics in four selected years. For the purpose of this thesis two years from the normalization era and two years from the democratic era were chosen: year 1971/1972 (volume 28), year 1988/1989 (volume 45), year 1991/1992 (volume 48) and year 1999 (volume 55). The aim of this thesis is to find differences between those volumes, describe them and evaluate them. Introductory part of the thesis gives information about the purpose of the research and about the methodology used in it. Theoretical part explains main media and psychological terms connected to the topic of the thesis - child reader, socialization process, agenda setting and social construction of the reality. Information concerning the historic context of every selected year, the portfolio of magazines for children published in those years and the status of the magazine Mateřídouška among them are also provided within this part. It also...
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Overcoming Methods of Kid Reader Communication Barriers
Veselková, Anna ; Sluková, Petra Zia (advisor) ; Němečková, Lenka (referee)
Abstact This undergraduate thesis examines possible means of overcoming communication barriers appearing in interaction with young readers. First, the key terms such as communication, communication barriers, reader, and young reader are defined. Then, literacy and ways of supporting young readers' literacy development are discussed. Specific strategies to eliminate communication breakdowns between young readers, their parents, school and library staff are further explored. The research part of the thesis investigates interactions in a second grade reading environment through a case study. The thesis concludes with a brief summary of current issues and suggestions of how libraries could take an active part in improving communication with young readers.
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Baobab Publishing Company-publishing companys profile, its media image and place on the Czech Book Market
Vocílková, Lenka ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
Thesis "Baobab Publishing Company - publishing company ́s profile, its media image and place on the Czech book market" deals with an alternative publishing house specializing in child readers. Baobab has been on the market for ten years. In my work, I will present its past functioning and contribution to Czech readers during this period. The thesis describes the formation and evolution of publishing company, its profile, vision and direction. It gives an account of its editing programs and special events organized by the company. Space is dedicated to awards which Baobab has collected in the Czech Republic and abroad, as well as to the current issue of VAT increase. It may have a big impact on the Czech book market and on small publishers in particular. Furthermore, the work concentrates on the media image of the publishing company. The analysis is based on newspaper articles in Czech periodicals and evaluates how often and to what extent is media engaged in publishing activities. I also discusses the problem of the lack of journalists who would be continuously reporting on children's books, and would be able to evaluate them profesionally. Another issue is the status of Baobab on the book-publishing market. The work describes its position not just among their peer producers of children's...
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Advertisement in magazines for children: case study of magazine ABC in year 2008
Žáček, Jan ; Wolák, Radim (advisor) ; Hejlová, Denisa (referee)
The goal of the work ‚Advertisement in magazines for children: case study of magazine ABC in year 2008' is mapping the advertisements in the ABC magazine, their typology and amount. The work is focusing the questions as: What amount and typology of the advertisements is in the title? What are the advertisements focused on? How are the advertisers eventually profiled in a relation to the target group of the title? Is there any system of ad campaigns built by the advertisers? The next part is a view on perception of advertisements by children: How do the children perceive the advertisement in the magazine and how do they judge the influence of it? What evolution could the situations have in future? The work is marginally researching how the children are prepared by the school curriculum to receive advertising messages and how do they judge their reception and influence. The topic of the work is modelled in two levels: First of them is both quantitative and qualitative case studies of the ABC magazine which are focusing the content analysis of the advertisements. The major advertisers, their advertisement campaigns and their profiles are also the biggest subjects in this part. The recipients of the ad messages - pupils of the first grade of primary school - are researched in the other level which should...
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Comparative study of methods of librarians work with school aged children in order to develop reading literacy
Kadučáková, Mária ; Landová, Hana (advisor) ; Drobíková, Barbora (referee)
KADUČÁKOVÁ, Mária. 2016. Comparative study of methods of librarians work with school aged children in order to develop reading literacy. Prague, 106 p. Diploma thesis. Charles University. Faculty of Arts: Department of Information Studies and Librarianship. Supervisor: PhDr. Hana Landová, Ph.D. The diploma thesis is dedicated to the methods of work of children's librarians with younger school age readers in order to develop their reading literacy. The aim of this work is to acquaint with the specifics of younger school age readers, to analyze the librarian in the children's department and to link these two elements to achieve interplay in the development of reading literacy. The thesis can be divided into three main parts, theoretical, analytical and empirical. The first two chapters focus on the theory in the field of reading literacy, specifics of younger schoolchildren, furthermore focuses on the working environment of children's librarians, their competence and skills, particularly in education and basic methods of work with children. The next two chapters have analytical character and they examine reading literacy support abroad. Included is also an analysis and comparison of children reading literacy support in two countries surveyed, the Czech Republic and Slovakia. At the same time, these...
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Reader's diary and ICT - a traditional teaching method in the content of modern technologies
GRÚZ, Michael
The thesis Reader´s diary and ICT a traditional teaching method in the context of modern technologies is divided into two parts. The theoretical part deals with general principles of literature, literature reception and reader´s motivation. The attention is also paid to literary and reader´s education of children at school and in their free-time, including so-called pre-reading period as well. The main focus is on the impact of modern technologies on teaching literature and the method of a reader´s diary. The exploratory part includes outcomes of two questionnaire-based researches. The first one was designed for Czech language and literature teachers at secondary and lower level grammar schools, and its aim was to describe their attitude towards assigning, checking, evaluation and further use of readers´ diaries in literature lessons. The second questionnaire was focused on the pupils´ attitude towards assigned reading in relation to so-called online literature guide-books.
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School and After-School Cultivation of Reading in Students at Middle Schools
MUŽÍKOVÁ, Lucie
The aim of the presented Bachelor thesis is to determine if and how the middle school age students' reading is developed and cultivated at school and at home. The thesis consists of two main sections theoretical and empirical. The theoretical part explains the key concepts related to reading, provides a psychological characterization of pubescence and offers information on how the school and after-school environments influence the child and his or her interest in reading. The empirical part, which constitutes a mainstay of the thesis, surveys middle school students and focuses on the cultivation and support of the children's reading from school and family. It further addresses the students' own relationship to selected books for children and teen-agers. In conclusion of the empirical section, results of the survey are compared with existing research on children's reading. The section also presents ideas on how to cultivate the reading of students at the middle school where the survey took place.
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