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Electronic surveillance in the area of consumption and media
Špačková, Andrea ; Slavíček, Daniel (advisor) ; Marcelli, Miroslav (referee)
5 Abstract My diploma thesis is focused on electronic surveillance in the area of consumption, marketing and media. Electronic surveillance is a form of collecting and evaluating data, which were created as a secondary product of electronic devices. The use of new technologies and internet allows spying their users and saving the received data to both state and commercial databases. Subsequent data use is common in the business or crime prevention area. This practice brings the risk of privacy disruption, influencing and directing people. The diploma thesis consists of three main chapters. The first chapter follows up the history of surveillance and its development. The second part is focused on formation of the electronic surveillance and describes different areas of surveillance. The third chapter relates to one concrete area - consumption and marketing. This chapter includes also practical examples. Key words Surveillance, interactivity, customization, reality show, Panopticon, media
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Continuous/Batch production in Industry 4.0 environment
Ručka, Petr ; Jirgl, Miroslav (referee) ; Pásek, Jan (advisor)
This master’s thesis named Continuous/batch production in environment Industry 4.0 deals with software and principles that are designed for discrete manufacturing and their application to the continuous and batch production. First, the functions and properties of individual programs for discrete manufacturing were descripted, then this acquired knowledge was related to continuous and batch production. On the basis of the gained knowledge, a program for the processing of liquid materials with using two tanks was created. This program is aimed at customizing of the final product.
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Revitalization of brand Manufacture Prim 1949 (2010-2011)
Hrabánková, Markéta ; Hejlová, Denisa (advisor) ; Dolanská, Nora (referee)
Bachelor thesis "Revitalization of brand Manufacture PRIM 1949 (2010 - 2011)" deals with revitalization process, which is actual for the brand. The aim is present and analyze this process of revitalization. Manufacture PRIM 1949 wants to transform from traditional and consumer brand into the brand, which is successful in segment of luxury goods, through this process. The process is seen from point of view marketing communication with focusing on marketing of luxury goods. There are by descriptive method presented selected communication activities of the brand during specific period of time. These activities are analyzed in order to find an efficiency of revitalization process. The work deals with relevance of choosen communication tools and their possibility to be successful like integrated marketing communication.
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Efective Implementing of New Product Trought Customization
Svoboda, Petr ; Vančura, Zbyněk (referee) ; Šunka, Josef (advisor)
The aim of this thesis is to create at AB2 a.s. a new method for a design and introduction of new products into the assembly line. This new method has to comply with all AB2’s internal process criteria on one hand and achieve reduction in time and cost on the other hand. The new method fulfilling these criteria is called customization method which is using current portfolio of AB2’s products.
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Customization of ERP system in MBI model
Půta, Tomáš ; Pour, Jan (advisor) ; Kahoun, Jakub Kahou (referee)
This thesis is about changes which are define by company: customization. The main goal of this work is to identify the main phases of this process and put it into the reference model MBI. In the first chapter the theoretical apparat of the process of customization is defined as well as the business impact of this process. The second chapter focuses on the aforementioned extension of the MBI model. This extension is realized by four tasks, which clearly define the process of customization. These tasks are linked with scenarios which define the problems of this process. This work also includes three new factors and a document of the MBI model.
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Personalization methods and applications analysis in E-Commerce
Müller, Petr ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
Presented bachelor thesis deals with the personalization phenomenon, particularly in the E-Commerce environment. The aim of the thesis is to identify personalization methods and their applications in E-Commerce and to characterize their usage in chosen categories of E-Shops in the Czech Republic. The thesis introduces the structure of possible relations between personalization methods and their applications on the basis of presented characteristics. Methodology presented in the text is used in the current state of use of the personalization methods and applications analysis. The main contribution of the thesis is the definition of the basic terms and their relationship in a chosen field as well as providing a report of the personalization usage in practice.
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Procedures proposal for the implementation of the CRM system in the selected segment
Štofan, Dávid ; Fortinová, Jana (advisor) ; Pour, Jan (referee)
The aim of this thesis is to describe the procedure of the customization and implementation of SEM CRM system to the specific car company. Clarify the specifics of CRM in the automotive industry, to highlight the possible complications and risks that may occur during the process and propose a procedure to minimize the risks in consequent implementations in the future. To be able to fully understand these issues, it needs to be clarified and described in CRM (Customer relationship Management). This will be included in the theoretical part, which also includes development, architecture, solution design and implementation of CRM methodology. The practical part describes the procedures of implementation and customization of CRM into a specific car company . This section will also cover all the risks and problems that are encountered in the implementation and recommendations how to eliminate these risks.
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The methodology of localization of web applications
Miřacký, Jan ; Buchalcevová, Alena (advisor) ; Koliš, Karel (referee)
The paper addresses localization of web applications with extra focus on its principles. The goal of the paper was to design a localization methodology that might be used by startups as a handbook during development of their service that aims at customers abroad. The first partial goal was design of a questionnaire used to find out important aspects of localization from user's perspective. The second partial goal was to provide recommendations for Webgarden regarding enhancing cultural customization. The third partial goal was comparison of localization among Webgarden's competitors that represents a platform for generating websites. The main goal as well as all partial goals have been achieved. The phases of internationalization and localization were discussed in detail, therefore readers can get a good command of what needs to be done. The paper nonetheless doesn't go into much detail in technical matters. The Hofstede's cultural model has been introduced and has been used with cultural customization for different cultures. I used the methodology as well as the research results to suggest recommendations for the improvement of Webgarden's localization. It's been evaluated positive by native speakers and as such the methodology has been validated. My contribution was the design of the methodology and to provide Czech-based startups that are considering expanding to foreign markets with important information and guidance; another contribution were new recommendation for Webgarden.
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New Trends in Logistics Applied to International Trade
Tvrdíková, Alena ; Klosová, Anna (advisor) ; Gullová, Soňa (referee)
The author highlights the important role of logistics and its application to international trade. To succeed in business it is crucial to reveal new logistics trends in order to adapt to the changes as soon as possible. The main objective of the thesis is therefore providing the analysis of current logistics trends and pointing out the factors that will have a major impact on the future direction of logistics. At the end there are case studies on companies Škoda Auto and Wal-Mart to familiarize with new logistics approaches in practice.
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