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Consumers' attitudes to the Innovation in Retail Sale
HONYSZOVÁ, Pavla
The aim of the diploma thesis "Consumers' attitudes to the Innovation in Retail Sale" was to assess the perceptions and the attitudes of domestic customers to the innovation in retail and suggest some improvement for a retailer. The thesis is divided into the two parts - theoretical and practical. The first part is a theoretical base of the topic. Information for this literature research were acquired from literature, web resources, and professional articles. The second part of the thesis deals with the analysis of information gained from the questionnaire survey. These data helped in the evaluation of the hypothesis too. Based on the information obtained, suggestions for improvement were written for retailers.
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Analysis of transactional client behavior after the introduction of contactless cards
Hozdová, Kateřina ; Komárková, Lenka (advisor) ; Přibyl, Vladimír (referee)
The aim of the diploma thesis is to find out how the client's transactional behavior changed after the introduction of the contactless card. The thesis presents a theoretical basis for understanding the topic of banking and payment cards, its legal regulations and history. The transaction data for the monitored period are obtained for analysis. This data is cleared of influences that distort the findings. Then, using descriptive statistics of time series, the development of these data is monitored. The thesis presents interviews about transaction behavior of individual persons according to client typology. The work resulted in transactional behavior of clients being affected by the introduction of contactless cards, by making more frequent payments at lower amounts than in contact cards.
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Analysis of the payment card market in the Czech Republic
Tomčík, Alexandr ; Hoffman, Andrej (advisor) ; Fučík, Vojtěch (referee)
The subject of this bachelor thesis is the analysis of availible data on the payment card market in the Czech Republic in years 2001 to 2016. The theoretical part focuses on the history of payment cards and when they first appeared in the territory of the Czech Republic. It further divides payment cards into several groups according to the type or technology used. The purpose of the thesis is to find out how the card market has developed, wheter Visa or MasterCard has the major share of the issued payment cards and to quantify the parameters of non-cash payments in the Czech Republic. Due to the similar level of development of contactless payment in both countries, part of the work is intended to be compared with the Slovak Republic. The last chapter presents current variants of mobile payment in several world countries and available options in the Czech Republic.
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Modern Technologies in Retailing
Macháčová, Petra ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this bachelor thesis is to characterize new trends and development of modern technologies in retailing, and then specify modern technologies that are most frequently used in the Czech Republic and in the world. The thesis is divided into three chapters. The first chapter deals with the characteristics of trade and includes introduction of the retail sector. The second chapter deals with specific retail technologies used both on the Czech and world market. The final third chapter is dedicated to consumers and includes own marketing research that was performed in the form of a questionnaire.
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Future of credit cards and their use
Kůrka, Jakub ; Schlossberger, Otakar (advisor)
This thesis is dedicated to the topic of payment cards and their future. By analyzing individual products and services it aims to outline the expected direction for the development of payment cards. Over several chapters it addresses the definition of the term credit card, as well as categorizes the various types of cards, their characteristics and uses. A discussion of the history of each issuer is included. This is followed by a study of the technological developments in hardware in the form of payment cards and devices for their acceptance; the software by which the cardholder receives the latest programs for execution of payment transactions; and the services which make the entire process more enjoyable and simple for the customer. A special section of the thesis is devoted to premium cards.
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Payments for goods and services via mobile phones
Mach, Michal ; Matuštík, Ondřej (advisor) ; Kubíček, Jovan (referee)
This thesis is focused on the issue of payment for goods or services by mobile phones. The area of mobile payments is a potential future payment system. To the extent to which the mobile payments in the future be used, however, depends not only on individual applications and technologies but also the readiness of potential users of these technologies and the willingness of users is fully used. The goal of this publication is to provide a comprehensive picture of this issue, analyze the possibility of using different technologies for mobile phone payments, to map the current situation in the segment of mobile payments and provide insight into the possible future development. The work can be divided into three parts. First, the theoretical part, defines mobile payments, says the reader into the introduction of mobile payments and describes the possibility of using these technologies. Second, the practical part, the analysis of the questionnaire. This questionnaire is primarily focused on the use of applications, mobile payments among users of mobile phones in the Czech Republic. When evaluating a questionnaire is given priority to conclude that could be used in the introduction of mobile payments. The third part is an example of mobile payments applications in other fields. Readers of this thesis would have to obtain a comprehensive understanding of the issue of mobile payments, technology and applications of mobile payments. Alternatively, to obtain information about how to use these payments in their business.
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