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Consumerism in Culture
Rozvoralová, Michaela ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
Master's thesis deals with consumerism in culture. Thesis analyzes cultural institutions and the way they are influenced by consumer society and the requirements of the general public -- the masses. The first part defines the term of culture, consumerism and consumer society. Next part discuss Culture in meaning of Art and permeation of consumerism into the selected domain of culture -- theaters, cultural centers and museums (art galleries). The final part of thesis demonstrates the influence of spectators and visitors to the specific selected representatives of Brno's cultural scene. The survey was conducted through interviews with representatives of Reduta Theater, theater for children Polárka Theater, Cultural Center Semilasso and Wannieck Gallery, currently renamed Richard Adam Gallery.
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Social aspects of consumerism as a phenomenon of the present time
MAJEROVÁ, Aneta
The diploma thesis has the title Social aspects of consumerism as a phenomenon of the present time. The theoretical part is divided into five chapters. The introduction chapter is designed as a theoretical framework of the whole thesis. That is why it describes hedonism as the original philosophy, consumer mentality and also the historical-cultural context of the development of the consumer society. The second chapter is in order to clarify main concepts devoted to terminological definition of consumerism and it also specifies concepts such as consumer society, consumerism etc. The third chapter focuses on aspects of consumer behaviour from marketing perspective, such as the cultural influences, personality determinants of consumers and impact of advertising. To social aspects of consumer behaviour that are the main object of study in this work is devoted the fourth chapter. The last chapter outlines the negative effects associated with consumer society, what involves issues of environmentalism in the context of the consumer society, further I mention modern forms of addiction (oniomania, shopaholism) and in the conclusion there are considered questions of what happens to our souls in the time of dominant, increasing, consumer thinking. The aim of this work is to map the social aspects of consumerism in the target group aged 30-55 years. Considering the methodological point of view, I applied a qualitative approach. Emphasis was placed on methodological triangulation of techniques therefore there were selected two data collection techniques - narrative interview technique (17 respondents) and the technique off standardized questionnaire (20 respondents). Primary data was coded/indexed and processed according to Ritchie and Spencer frame analysis method. In this diploma thesis there were set for research questions. The results show that two-thirds of respondents are aware of the influence that family has on their consumption patterns. Considering the dominance of married couples are decisions about shopping subordinated to traditional gender role - the dominant person is in two-thirds of families by shopping woman. The results also show that almost three quarters of respondents perceive regardless of their own income or education, their own social prestige as a middle-class one. Results also show that in the higher income categories were respondents more open to the influence of environment, their preference in clothing, choice of car and type of housing and lifestyle. The opinions of respondents on the life on loan have been predominantly unified - the vast majority of respondents rated this method of obtaining finance negatively. Characteristic common features in consumer behaviour in a middle class can be seen in a single perception of own social prestige as a middle-class one. Another common feature is a realistic idea related to the increased income that would bring respondents the feeling of happiness. Respondents also share negative attitude to life on the loan. On the basis of framework analysis and data interpretation, there were induced following theoretical concepts.
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The impact of cultural globalization on czech society
Vránová, Alice ; Vlčková, Jana (advisor) ; Erbenová, Monika (referee)
The aim of this bachelor thesis is to evaluate the impact of cultural globalization on Czech society. This thesis examines the assumption that the gradual interconnection of economic relations homogenizes consumer behavior and Czech consumer has easily accepted model of "mass consumption". The first part provides a general description of globalization, focusing on the economic and cultural area. The second part deals with the impact of cultural globalization and the trend of consumer society worldwide. In the last part the view is limited to the Czech Republic. Gathered statistics help us to observe influence of processes which are mentioned in previous chapters.
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Vybavenost československých domácností domácími spotřebiči v šedesátých letech 20. století
Sedlmajerová, Jana ; Szobi, Pavel (advisor) ; Chalupecký, Petr (referee)
My dissertation deals with the progress of consumer society in the 60th of 20th century in the Czechoslovakia. At the beginning of my work i try to theory of consumer society, everydayness and the free time in czechoslovak society. My aim is equipment of electric apparatus in the families and their importance for women's work in households. Especially I reply the questions, where and how the apparatus were sold, how was the quality of them and how much apparatus saved women's jobs. I analyse the availability of those apparatus for consumers/users. I compare amount, prices and design of home appliances in Czechoslovakia and abroad. My dissertation is based on the fact that in 60th of 20th century was very big increase of refrigerators, automatic washing machines, irons, hoovers, hairdryers, televisions and next smaller home appliances. I compare this growth with countries of Western Europe. My dissertation is based on studium of specialized monographs, articles and studies of czech and english provenance. But I also use the unpublished sources of institucional and personal characters (Archive of the National Technical Museum, the National Museum Archive
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Music as an Expression of the Lifestyle in the UK in 1960s. Contribution to the European Consumer Society after 1945.
Vlčková, Petra ; Soběhart, Radek (advisor) ; Kozmanová, Irena (referee)
This thesis focuses on the British music scene in the 1960s. Popular music was one of the main manifestations of consumerism and influenced the behavior of most young people. The aim of the thesis is to explain the extent in which popular music played a role in the establishment of a consumer society and, above all, the impact caused by interpreters and music groups on the lifestyle of their listeners and audiences.The thesis also examines how the British music developed in the Sixties and how it was characterized.The thesis is based on the assumption that the 1960s' is a key decade in the postwar history of modern society, a time when fundamental changes occurred in the value systems of most Western societies, notably the British. New generations of young people associated with economic prosperity surfaced at that time, fostering the development of the phenomenon of consumer society, thus changing people's lifestyles.The first part of the thesis is dedicated to economic and social assumptions of the development of the consumer society. The second part of the thesis addresses the social structure of the British society, focusing on the youth - arguably, the social extract that was most appealed by popular music. The core part of the thesis analyses the British music scene in the 1960s, with focus on the music groups and also the music industry and its impal on the lifestyle of youth.
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Materialism among young Czechs and Slovaks in comparison with other countries
Šefčíková, Natália ; Chytková, Zuzana (advisor) ; Koudelka, Jan (referee)
The Bachelor's thesis analyses the perception of materialism among young Czechs and Slovaks, and compares them with the researches undertaken in other countries. The theoretical part concentrates on defining terms such as materialism, consumer society and in this terms subsequently characterizes consumers in selected countries. Linking quantitative and qualitative methods of survey research used in the practical part focuses on the analysis of the Czech and Slovak youth to materialism. The goal is to give marketers the necessary information concerning materialism and on this basis help them to influence young people from different cultures in their favour, gain competitive advantage and streamline the marketing mix.
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Planned Obsolescence
Nejedlá, Jana ; Pešek, Ondřej (advisor) ; Štědroň, Bohumír (referee)
Planned obsolescence is the term used to describe incentives of companies to make durable goods faster obsolete. The aim of the study is to make a big picture and real situation about planned obsolescence practising and consumer disposal behaviour. First part addresses the theoretical background and provides comprehensive overview through different aspects of the good's durability issue and planned obsolescence characteristics and influences. Second part in further reference to the information provided in theoretical part examines the situation of specific durable products - laptops. From survey's results on consumer attitudes towards durability of laptops and real case study on Apple Inc. and its reliance to planned obsolescence, recommendations to the more sustainable consumption of consumer electronics are presented.
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The rise of mass tourism in the Federal Republic of Germany in the fifties and the sixties ot the twentieth century
Fantišová, Lenka ; Soběhart, Radek (advisor) ; Kozmanová, Irena (referee)
The graduation thesis is focusing on rise of mass tourism in the Federal republic of Germany in the fifties and the sixties of the twentieth century. The introductory part deals with the time of Weimar Republic, when the necessary background of subsequent post-war mass tourism development was set. One of the further crucial subjects of matter is the economic miracle and consumer society, which led among the German citizens up to the broad acceptance of travelling, as a possible way of spending their leisure time. The main part of the thesis concentrates on the mass tourism as cultural and social phenomena. Special attention is finally devoted to the tourist infrastructure in the federal republic in the fifties and the sixties and the way it formed a developed.
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Culture of life and culture of death in a consumer society
MARYŠKOVÁ, Jana
Work deals with the question of the culture of life and culture of death in today´s society, known as a consumer society. Is divided into theoretical and practical part. In the theoretical part of the definition of culture from a theological point of view discussed in three different views on the issue of the culture of life and culture of death, as we see in Pope John Paul II., Theologian Hans Küng and liberation theology. Then, the focus is on today´s society, its attributes and its influence on the culture of life and culture of death from the perspective of philosophers and sociologists such as G. Lipovetsky, G. Schulze, J. Keller and T. Halik. Based on the above-mentioned approaches and perspectives have been considered part of the theoretical "generated" some features that are characteristic of a culture of life and culture of death, which became the basis for the practical part. The following practical part of the monitor whether and how these are present in the thinking, opinions and attitudes of respondents. To this end, he was elected a qualitative research conducted using half structured interview. The main objective of the research was based on the above interview to determine whether the effects of drinking may be seen in today´s views on the meaningfulness of human life {\clq}limited` disability, illness, aging, dying, and whether the {\clq}limitations` can change their ranking values. At the end of the work was then compared with the theoretical background of the respondents´ replies.
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Morals of the consumer society and their prospects
VESELÁ, Monika
The present bachelor thesis deals with the topic of ``Ethics of the Consumer Society and its Prospects{\crq}q. The thesis objective was to determine, based on a selected population sample, the generally acknowledged symptoms of the consumer way of life and to what extent these symptoms are tolerated or even anticipated to be occurring in connection with the socially accepted desire for success. I felt it necessary to explain some of the elementary notions in the introduction chapter as the comprehension of `ethics{\crq} as well as `consumer society{\crq} may be ambiguous. In the theoretical part of the thesis I tried to define, with the help of the works of contemporary sociologists and philosophers, the difference between the ethics of present consumer society and those of earlier societies. It was necessary to define the areas typical of consumer ethics; thus the theoretical part gives a summary of findings made mainly by the people who express criticism of consumer society. As a counterpoint to the theoretical part, I addressed 10 `ordinary people{\crq} to find out their understanding of what is ethically acceptable (unacceptable respectively) within the present society. The first part of the research was done in form of an interview with the interviewees answering three open questions. Following the interviews, hypotheses were set based on the answers. The second part of the research contained three more questions; this time closed ones with selection of answers and an evaluation scale were offered. I ranked the phenomena according to their frequency of occurrence in the society and according to their acceptability for the interviewees. Thinking about the ethics is not an everyday issue indeed; nevertheless, I managed to elicit subjective opinions from the selected sample. However, even though the interviewees were all people with university degree (i.e. not a representative sample is concerned), thinking of the questions of ethics was uncommon and difficult for them. Due to this reason I would use for a possible future research a greater population sample as well as a simpler questionnaire to elicit acceptability or unacceptability of generally existing phenomena. The thesis has achieved its objective, although I am aware that the extent of this topic can{\crq}t be finalized and I agree that it is worth to deal with further on.
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