National Repository of Grey Literature 38 records found  previous11 - 20nextend  jump to record: Search took 0.00 seconds. 
Proposal of a Change in the Marketing Mix of a International Consulting Company
Šenková, Michaela ; Slocík, Ľubomír (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on the current state of the marketing mix of a chosen company focused on project management consulting. Solutions to improve the marketing mix of this company are proposed based on the results of marketing analyses of the external and internal environment of the company.
Support for Young People with the Choice of Career, Focused od Austrian Social Measure Jugendcoaching
Havelková, Zuzana ; Kaňková, Iveta (advisor) ; Čížková, Hana (referee)
11 Summary This bachelor's thesis "Support for Young People with the Choice of Career, Focused on Austrian Social Measure Jugendcoaching" describes the difficulties of career choice by children and adolescents and is focused on the Austrian measure called Jugendcoaching. The first chapter of the thesis describes the period of adolescence, focused on searching for a new identity and career choice. In this thesis, the specifics of adolescents with special needs, was considered. The second chapter introduces support measures used to assist people with special needs in the Austrian labor market. The third chapter deals with Jugendcoaching, it describes the circumstances of its origin, the target group, methods of support, and its evaluation. The fourth and fifth chapter discusses the application of Jugendcoaching in Germany and the situation in The Czech Republic, respectively. This thesis aims to describe the Austrian measure Jugendcoaching, evaluate its effectiveness, and to sketch the problems associated with supporting young people with choosing a career in The Czech Republic. This thesis should be a Czech resource for the topic of Jugendcoaching. The method is the analysis of materials relating to the matter. Keywords professional orientation, pupils, consulting, transitive period, self- determination,...
Motivation for the joining the labor market of long-term unemployed job seekers over 50 years
Němcová, Marta ; Kotrusová, Miriam (advisor) ; Hiekischová, Michaela (referee)
This research aimed to investigate the relationship between motivation and long term unemployment of people who were 50 years old and older. We looked at issues that occured during the time when people were being signed in and were linked to the tools of active employment policy. This report also focused on other apescts of unemployment, for instance motivation. The goal was to find solutions that would help ÚP ČR to provide job seekers with solutions and help them get motivated again, as well as help them become desirable candidates. The data was collected in the region of South Bohemia. Therefore, this region was introduced shortly and we described some important characteristics of its inhabitants. We evaluated the active politics of unemployment and the analyses revealed what were the shortcomings of the system and what tools were not working well. We used two different questionnaires for collecting our data: 1. A questionnaire for unemployed people over 50; 2. An online survey that looked to reveal opinions of ÚP ČR's managers via focus group.
Activity of SBR Consulting in the Czech republic and its help to foreign companies in the area of sales
Olosová, Lucia ; Němečková, Iveta (advisor) ; Tročil, Jan (referee)
This bachelor thesis analyzes operation of czech consulting company SBR Consulting on the czech market. Objective of this bachelor thesis is to describe function of the company on the czech market in the period of last 3 years, bring out its products, make SWOT analysis and together with the feedback of its clients summarize strengths and recommend areas, where SBR Consulting should improve. Thesis is divided into 3 main chapters. First chapter is dedicated to theory which describes history of the consulting in the world in general, history of the parent company, and specifically defines methodology which company uses when providing clients with trainings. Second chapter, however, depicts practical part. It describes trainings of the company and despite the short functioning on the czech market confirms increasing number of clients in years 2014-2017 via time series. It also describes SWOT analysis based on feedback of its clients from questionnaires and interview from employee of SBR Consulting, Josef Dvořák. Eventually, last chapter explains reasons, why company SBR Consulting is not being rated as one of the best consulting companies among sales with comparison of its competition according to criteria of scientific articles such as Training Industry and Selling Power.
Analysis of sales practices of Independent Beauty Consultants in a selected company
Hrubá, Aneta ; Zamazalová, Marcela (advisor) ; Štětina, Radomír (referee)
Master thesis deals with analysis of sales practices of Independent Beauty Consultants in a selected company. The aim of the thesis is to evaluate the sales practices of Independent Beauty Consultants at Mary Kay company and to propose optimization recommendations. The thesis is divided into free parts: theoretical, methodological and practical. The theoretical part is based on literature and describes the qualities of a professional salesperson and an effective process of personal selling. The methodological part defines the target group and explains the application of the chosen methods such as: personal interview, questionnaire survey and mystery shopping. The practical part focuses on Independent Beauty Consultants and analyzes their sales practices. Optimization recommendations are proposed on the basis of the findings of research.
Activities of a Special Education Centre for Pupils with Autism Spectrum Disorders
Habartová, Iva ; Šumníková, Pavlína (advisor) ; Květoňová, Lea (referee)
This thesis focuses on the activities of the Special Education Centre, as provided to parents of children and pupils with autistic spectrum disorders in the region of Cheb, Czech Republic. The theoretical part summarizes - using the specialized literature available - basic information on the issue of autism, its complex assessment and diagnosing, and special education care with focus on the same. It specifies the forms of consulting services in the Czech Republic and the special education centre's services aimed at pupils with autistic spectrum disorders. The research part of the thesis contains the characteristics of the examined array and using a specific questionnaire, it collects information on the satisfaction of parents of pupils with autistic spectrum disorders with the special education centre's offer of services. It also analyses the degree of implementation of the individual strategies and maps out the possibilities of expanding the offer of special education care.
Childfree couples by choice
JIRSOVÁ, Veronika
This bachelor thesis deals with the topic of families childless by choice and the social workers' opinion on that topic. The thesis is divided into two parts - the theoretical part and the research. The theoretical part deals with: a general opinion on families childless by choice, the progress of childlessness in the Czech Republic, particular reasons to stay childless stated by couples childless by choice and a consulting process in which a childless couple encounters the social worker. The aim of this thesis is to chart the social workers' perspective on childlessness by choice, moreover, the reasons leading to such a choice. Regarding above mentioned, two research questions were set. Their goal is to determine the amount of lifestyle and professional career's influence on the decision to stay childless from the point of view of social workers. A qualitative research strategy and a method of structured interview with open questions were used in order to achieve the set goal. Social an legal protection of children bureau workers were chosen as respondents. The interviews were divided into particular topic cathegories using the cluster method. Then they were further analysed. This thesis may serve as a source material to researchers in this field. Mostly because it thoroughly specifies the opinion on childlessness by choice of a homogenous group rather than general public as in other sources. According to the social workers, lifestyle and professional status have a major influence on the decision to stay childless. They percieve childlessness as a phenomenon that occursin contemporary society more than it used to in the past.
Contribution of consulting service to a change of lifestyle
Fojtíková, Monika ; Fialová, Ludmila (advisor) ; Tilinger, Pavel (referee)
Title of thesis: Contribution of consulting service to a change of lifestyle Summary: The question of healthy life style has been recently in the centre of frequently discussed topics. The population's lifestyle has changed noticeably in comparison with the past and high-quality nutrition and regular motion activity is frequently neglected. People suffer from stress, lack of sleep and all these factors bring an increased level of heath risk. Among others, the society reacts to this fact by founding an amount of consulting clinics which try to help people to change and achieve a healthier and better quality life style. This thesis is concerned with an effect of a programme individually formed by a consultant on a change of life style and consequently on a change of female physical constitution at the age of 18 - 65. The research is supposed to reveal whether the program itself, regular controls and feed - backs will bring positive changes of life style and if there consequently follows a reduction of body weight as well as improvement of other physical parameters. Objective of thesis: Our aim was to determine what kind of women seek for help and consultations in the area of healthy life style. We were also interested which effect individually formed programme has and whether this change also...
Content Marketing for Lead Generation in B2B Educational and Consulting Services
Nykodýmová, Barbora ; Zamazalová, Marcela (advisor) ; Pospíchal, Tomáš (referee)
The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.
Analysis of drawing EU Structural funds in the Czech Republic with a detailed focus on OP PIK
Procházka, David ; Svobodová, Ivana (advisor) ; Schön, Kateřina (referee)
Since the third and possibly the last grant period for the Czech Republic in the framework of drawing the European Funds is underway, it is assumed that businesses successfully and efficiently draw funds with allocated resources for the Czech Republic. Agencies should also help to the effective implementation, however, their activities do not reflect the market and clients requirements properly. To confirm that, the Czech Republic was in previous years, one of the worst states in terms of efficiency of drawing on funds of the EU structural funds, which was caused by an improperly formed grant system by management authorities, as well as misconduct on the part of applicants and potential beneficiaries and agencies with their erroneous philosophies. Author task was to analyse the causes of drawing funds inefficiency with a detailed focus on Operational Programme Enterprise and Innovation and Entreprise and Innovation for Competitiveness used mainly for businesses. Diploma thesis not only analyses the current grant situation in which entrepreneurs can submit their project applications but also proposes possible solutions how to help entrepreneurs in drawing on funds.

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