Original title:
Návrh změn marketingového mixu v mezinárodní poradenské společnosti
Translated title:
Proposal of a Change in the Marketing Mix of a International Consulting Company
Authors:
Šenková, Michaela ; Slocík, Ľubomír (referee) ; Kaňovská, Lucie (advisor) Document type: Master’s theses
Year:
2021
Language:
slo Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská Abstract:
[slo][eng]
Táto diplomová práca spracováva súčasny stav marketingového mixu vybranej spoločnosti, zameranej na poradenstvo v projektovom riadení. Na základe vysledkov marketingovych analyz vonkajšieho a vnútorného prostredia spoločnosti sú navrhnuté riešenia na zlepšenie prvkov marketingového mixu spoločnosti.
This diploma thesis is focused on the current state of the marketing mix of a chosen company focused on project management consulting. Solutions to improve the marketing mix of this company are proposed based on the results of marketing analyses of the external and internal environment of the company.
Keywords:
consulting; international company; marketing; marketing mix; project management; services
Institution: Brno University of Technology
(web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library. Original record: http://hdl.handle.net/11012/197701