|
| |
|
|
Brand product as a symbol of young participants
Haicl, Matouš ; Novotná, Eliška (advisor) ; Kincl, Tomáš (referee)
This theses Brand product as a symbol of young participants is focused on the phenomenon of brands, which is interpreted through its relation to social status. In the theoretical part of the theses there are two contradictory views discussed (T. Veblen's and G. Lipovetsky's), which provide two different points of view concerning contemporary society and the relation between luxurious goods and social status. Through this discussion the thesis provides the characteritics of youth in the context of its developement during the 20th century. Another discussed topic are marketing techniques focusing on today's young generation. In the research part the author aims to find a connection between luxurious brands consumption and the concept of status among young adults studying Czech high schools. Results did not prove this connection to be very strong, and it seems therefore that Lipovetsky's point of view was the one closer to our analysis.
|
|
|
Services in the Name of Good Rotary Clubs in the Czech Republic
Holas, Jakub ; Abu Ghosh, Yasar (advisor) ; Grygar, Jakub (referee)
The thesis analyses the motives of charity and its various forms in the present society. It builds on the critical theory of "studying up", formulated by Laura Nader in 1970s. It considers the difficulties of ethnographic research in an unequal-power terrain, where the anthropologist finds himself in an unwelcome position. Based on a one-year long research of Rotary clubs, the thesis examines the question of whether the charity is a pure act of altruism, following of self-interest, or a combination of both. Charity has lost its significance from its original Christian form over time. Today, it takes the form of a successful marketing tool. For someone it may mean caring for the disadvantaged, for another a simple tool to ease his conscience; for others a convenient pretext for the setting up of a private club. Charity in some respect replaced the Christian confession and like other commodities in the neoliberal system is consumed without creating a long-term relation between the donor and the donee. Rotary International is a worldwide network of private clubs, among its members are leaders in the financial sector, health care, public administration, journalism and science and research. One can therefore examine the Rotary club from an anthropological point of view of emerging capitalism in the...
|
|
|
Who is buying luxury Czech fashion?
Hříchová, Monika ; Špecián, Petr (advisor) ; Máslo, Lukáš (referee)
This bachelor thesis is looking for the determinants of buying luxury fashion by Czech designers. The main conclusions of worldwide studies are examined based on data provided by the designers. Customer information were provided by companies Veršatyl and One Life. Qualitative data from the Veršatyl brand are examined using descriptive statistics. Data resulting from the purchase statistics from the One Life brand are converted into numerical values and investigated using regression analysis. The most important determinants when buying luxury Czech fashion include the quality of the product and its manufacturing.
|
|
|
Luxury economics: Comparative study of conspicuous consumption among students of The University of Economics in Prague and Technical University of Liberec
Reichelt, Patrik ; Rod, Aleš (advisor) ; Mirvald, Michal (referee)
The aim of this thesis is connect to BA František Staněk (who analysed conspicuous consumption on students at The University of Economics in Prague) and verifying hypotheses on students of Technical University of Liberec. Thesis is extended to analysis of the impact of technical education. Main conclusions of this thesis were obtained by statistical and regression analysis of data from a survey. Each brand of consumer electronics are perceived very differently in terms of social status which they express. There is a strong relationship between price of a product and and its signaling value. Students of technical disciplines show a dependency between product functionality and its ability to indicate social status. Others have no correlation.
|
|
|
Luxury economics - comparative analysis of conspicuous consumption among TBU, UEP and CTU students
Veselý, Pavel ; Rod, Aleš (advisor) ; Babin, Jan (referee)
This thesis focuses on the comparison of conspicuous consumption and purchase of counterfeit goods in different socioeconomic environments. For comparison, I analyzed results of the researches by Bc. Tomáš Štegmann and Bc. Jan Vágner, who deal with this issue at University of Economics in Prague (UEP) and Czech Technical University in Prague (CTU). Then I compared it with results of my survey made at Tomas Bata University in Zlín (TBU). I was able to confirm the assumption of less knowledge and worse awareness of luxury goods among students in Zlín. In the case of students of TBU low income does not play a significant role in the acquisition of a counterfeit in the future, unlike UEP and CTU. Conversely, significant factors at TBU are negative impression of an individual with counterfeit, purchase of a counterfeit in the past and recognition of fake. Negative impression of an individual with a counterfeit is consistent with findings at UEP and CTU. Purchase of a counterfeit in the past does not have significant effect on the future buy of counterfeit at both schools in Prague and effect of recognition of fake is at TBU similar to CTU. Compared to UEP, the effect has opposite direction. At TBU more students have already bought fake and also they avoid buying counterfeits in the future less than the students of UEP and CTU. Perception of counterfeiting as a crime is comparable at all schools -- it's not a serious crime.
|
|
|
Luxury economics: Is conspicuous consumption important factor for buying consumer electronics among students of VŠE?
Staněk, František ; Rod, Aleš (advisor) ; Čermáková, Klára (referee)
The aim of this thesis is to find out whether social status is an important factor for buying consumer electronics (laptops and mobile phones to be specific) and if consumer electronics is therefore affected by conspicuous consumption. Main conclusions of this thesis were achieved by statistical and regression analysis of data acquired from a survey among 290 students of University of Economics. I found out that there are big differences among how different brands of consumer electronics are perceived from social status and it's signaling value point of view. I also found out that there is strong dependency between price of products of a given brand and it's social status signaling value. I also found out that there is not strong connection between price of a mobile phone or laptop and it's functionality, therefore functionality doesn't have strong influence on consumer choices considering buying these products.
|
guest ::
