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In What Ways Is the English Language CHanging the World?
Pánková, Luisa ; Vít, Radek (advisor) ; Bojarová, Marie (referee)
This thesis deals with the growing importance of the English language in the world and social changes associated with it. The theoretical part is devoted to the historical development of English as a global language and its geographic expansion, as well as current changes connected with the English language. It is estimated that in the future the number of English speakers from other countries than the English-speaking ones will increase, and that this trend will affect the character of the language. The practical part mentions statistics related to information technology, language skills of Europeans and learning English in the Czech Republic. They are followed by examples of Anglicisms used in Czech, German and other languages. An Internet survey among primary school pupils, teenagers and adults is also an important part of the thesis. Detailed results are presented in the appendices.
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Problems in Intercultural Communication Caused by Differences in Czech and English
Macasová, Hana ; Vít, Radek (advisor) ; Morgan, Craig Alan (referee)
Problems in Intercultural Communication Caused by Differences in Czech and English This thesis deals with intercultural communication and with the problems which it yields. The author is concerned with the history of intercultural communication and its definition, as well as with problems that may occur when two different cultures communicate. In addition, great attention is paid to communication between English and Czech people, where the author deals not only with the differences in languages, but also with the diverse nature of these two cultures. On the basis of a research made with help of a questionnaire, the author confronts two different samples of Czech university students of English. Key words intercultural communication, culture, language, communication, English language, Czech language, stereotypes, obstacles, problems
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The Building of Political Image - Karel Schwarzenberg
Hlaváčková, Anna ; Dolanský, Pavel (advisor) ; Hejlová, Denisa (referee)
Thesis "The building of political image - Karel Schwarzenberg" deals with the issue of creating a political image using a specific example of a Czech politician. Karel Schwarzenberg is currently one of the most popular politicians and his party TOP 09 achieved excellent results in the elections to the Chamber of Deputies, Senate and local councils. The thesis deals with the process of building of his political position and uses his example to show how to create and edit the political image in the eyes of public. The aim of this paper is to describe the evolving of political image, what tools can be used to its improvement and explores the factors that influence the popularity of politicians. The theoretical part presents the various aspects of political image creation using different aspects such as an aspect of political marketing, political psychology and the role of media in image building. The study also describes the life of Karel Schwarzenberg and the influence of his life experiences on his political activities in the Czech Republic. The example of several selected campaigns describes the process of building his political image. Analysis of the election campaigns deals with the elections to the Senate in 2004, originally scheduled elections to the Chamber of Deputies in 2009 and elections to the...
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Propagation of Japanese culture in the Czech Republic - a communication analysis of Informational and Cultural Centre of the Japanese Embassy in the Czech Republic and the Czech-Japanese Association in 2009-2010
Špánová, Kateřina ; Hejlová, Denisa (advisor) ; Dolanský, Pavel (referee)
The topic of marketing communication activities between Japan and the Czech Republic has despite of all important economical links of the two countries not yet been deeply analysed. The goal of this work is to examine the major communication activities advertising the Japanese culture to the Czech audience. It also includes an insight into the cultures, their similarities and differences and how these affect the mutual communication. Japan and the Czech Republic have started mutual relations during the 1st World War, keeping them friendly for most of the future time regardless to political changes that haven't always been favourable. After the Velvet Revolution and re-creation of Czechoslovakia (splitting into the Czech and the Slovak republic later on), the Czech-Japanese Association and the Japan Information and Culture Centre emerged - they are now two organizations with different backgrounds yet similar goals: to help building mutual relations of the two countries and to introduce the Japanese culture in Czech republic in its wide range. This work presents a detailed analysis of both organizations' work in propagation of Japanese culture in the Czech Republic. It also provides a number of recommendations based on the analysis, which could help making the communications of both organizations more...
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Marketing communication of the Gambrinus brand focused on consumer competitions between 2009-2010
Hrabáková, Alexandra ; Báča, Ladislav (advisor) ; Köppl, Daniel (referee)
This bachelors thesis concerns the marketing communication of the Gambrinus brand and is focused especially on consumer competitions between 2009-2010. With the help of the descriptive method this thesis is trying to show the look of the advertising campaigns of this brand, which has for a long time been holding first place in popularity and consumption in the Czech beer market. The introductory part shows the historical developments that contributed to building strong foundations of the brand, built on solid values and a progressive development of marketing activities. It introduces Gambrinus in terms of the portfolio of Plzeňský Prazdroj and shows its definition compared with the other brands, especially compared to the targeted groups. The core of this thesis introduces the consumer competitions, which took place during those 2 years. It shows their principles, gains and media campaigns that accompanied them. Lightly outlined the strengths and weaknesses of these competitions and it points out the fact that in principle all the competitions are the same. The conclusion of my thesis evaluates individual competitions and outlines which route Gambrinus should take, especially what could possibly be done to improve the competitions. It highlights the biggest mistake which is the communication on the...
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Stimulation of severely disabled persons using the therapeutic concept basal stimulation
Kaplanová, Jana ; Hájková, Vanda (advisor) ; Strnadová, Iva (referee)
Thesis should readers familiar with the concept of the basal stimulation and with people with heavy users. The practical part of the work will process the results of the questionnaires in the basic school Sluneční in Hostinném. This investigation will focus on the technical readiness of the respondents to work with the concept of the basal stimulation and on the application of this concept into the educational process, people with severly disabilities. The aim of my work is to introduce the concept of basal stimulation as a very effective therapeutic method applicable to work with people with severly disabilities and to verify this by investigation.
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Urban legends, their distribution in modern society and their influence on society
Čebiš, Jan ; Fonferová, Ľudmila (advisor) ; Čadil, Jan (referee)
Bachelor's thesis describes the current spread of legends in the society. In first chapter, author analyzes the theory of communication, ie. models, motives and modes of communication, both in real world and cyberspace. Next section briefly describes theory and history of folklore and current developments of urban legend research, both in world and in the Czech Republic. In the last chapter, author develops the main theme of the thesis, the relationship of contemporary legends and information worker. It shows where the information worker is likely to meet urban legends, what are their characteristics and traits and how they can be easily identified. In conclusion, there are shown techniques that will improve communication, especially argumentation and persuasion in the context of contemporary legends.
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Communication of the Mlada Boleslav City in Years 2009-10
Masarčíková, Jana ; Dolanská, Nora (advisor) ; Halada, Jan (referee)
The focus of this literary work is to analyze the communication activities of the corporate town of Mlada Boleslav in 2009 through 2010. The analysis will focus on the town and its affiliation with its surroundings, specifically the impact the town has on local tourism. The aim is to discover whether the town used a compact marketing strategy and its effectiveness. Furthermore, this work also attempts to clarify the issues involving the co-operation between the town and Skoda Auto a.s. The company has a strong impact on the life of local residence as well as on local tourism. As a result of my analysis, references to currently promotion materials, and the utilization of individual communication channels I will point out possible problematic areas. I will also provide possible improvements that can be made in order to establish a more effective future communication strategy of Mlada Boleslav as a positive tourism destination and a friendly neighborhood.
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