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Tourism Development Project Funding of EU Funds
Kolajová, Daniela ; Jurníková, Alena (referee) ; Bayerová, Vladimíra (advisor)
The master´s thesis proposes a project financed from the EU funds. The proposal is focused on building an indoor swimming pool with wellness center in Kyjov. It analyses the current regional situation in Kyjovsko region and characterizes project´s usefulness and availability. This proposal follows the structure of formal project application. It emphasizes market, financial, economic and environmental views and assessments of the project.
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Proposal of marketing mix for CK Azzurro
Meisterová, Michala ; Vinklerová, Darja (referee) ; Mráček, Pavel (advisor)
The object of the bachelor thesis "Proposal of marketing mix for CK Azzurro“ is to analyze the marketing strategy of the travel agency Azzurro and make suggestions and recommendation in the given sphere of business. The first part is concerning with the different theoretical marketing approaches for creating a marketing plan. It engages in tourism, its forms, categories and its importance to the economy. The practical part deals with the travel agency Azzurro, especially its current marketing strategy focusing on tourism with characteristics of a specific segment. In the next section there are defined some data based on the previous research important for a marketing plan and finally a draft of the plan itself is formed.
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Communication Mix of Travel Agency
Matyášová, Lenka ; Urbánková, Miroslava (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis deals with marketing issues in tourism. There are investigated the current communication mix of small travel agency and its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients and bigger competitiveness.
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Caravan Club
Fišerová, Barbora ; Kubíková, Zuzana (referee) ; Kijonka, Lukáš (advisor)
The bachelor thesis describes the evolution and changes of the phenomenon of organized caravaning in our country from its beginning and its boom to the present. Due to the breadth of the selected theme in the monitored period, from the 1970s to 2019, I focus mainly on Western Bohemia, specifically the Caravan Club Pilsen, of which my family is a member. Part of the book is the autobiographically written memory of Jan Valenta, who wrote the club “Chronicle” from around 1980 to 2011, archival photographs and authorial texts and narrative interviews. The caravanist's biographies allow us to look at both the specifics of this phenomenon and the form of tourism, as well as the functioning of Czech society in the period of so-called normalization and years after. The research as an “insider-caravanist” and the editing of available material resulted in a printed book that maps the historical development and transformations of CC Pilsen from a personal perspective.
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Development of Tourism in Brno Region and Its Influence on Companies
Horká, Lenka ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This bachelor’s thesis „Development of turism in Brno region and its influence on companies.“ is engage to judge conditions for development of turism in Brno region. On the base of the analysis of actual conditions support turism, posibility of financing and describe of the most interesting places. The imput of this thesis is the description of partucular concept for development of turism.
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Communication Mix of Selected Travel Agency
Vimmerová, Táňa ; Vimmer, Jan (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis it to improve the communication mix of selected tour operator LAYNO Tour s.r.o.. This tour operator is focused on young people. This thesis is systematically divided into three parts. First part contains the theoretical interpretation, defines important terms of marketing and communication mix, and presents a theoretical framework for the two following parts. The selected company is introduced in the second part. This part also deals with processing and evaluating of the analysis of internal and external environment, current level of marketing mix and communication mix of the tour operator. The findings from these analyzes are summarized using SWOT analysis. In the third part, based on the outputs of the analytical part, a proposals of specific tools of the communication mix are presented to be applied.
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Marketing Mix of Town Slavkov u Brna and the Surrounding Area
Lužová, Veronika ; Kokešová, Regina (referee) ; Mráček, Pavel (advisor)
Bachelor´s thesis „Marketing Mix of Town Austerlitz and the Surrounding Area“ focuses on modification of the current marketing mix of tourism and proposing products for a tourist destination, which would increase tourism in Austerlitz and its surroundings, and which would help to develop business. In order to create the right marketing mix, it is necessary to analyze the present state of tourism, competition, demand and prepare SWOT analysis. After evaluating the results, it is possible to compile proposals for products that will help increase tourism. In the end, the marketing mix will be applied to on of the newly proposed products.
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