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Chování spotřebitele na trhu s knihami
Očenášková, Martina
The diploma thesis deals with the behaviour of adolescent consumers on the book market, more precisely on the book market with a literary fiction. The aim of the diploma thesis is primarily to examine the influencing factors, which affect these consumers and, based on them, to suggest recommendations for entities operating on this market. The literature research introduces the theoretical basis of consumer behaviour, the factors that affect them, the purchasing decision-making process or the marketing communication mix. It is also possible to find a closer look at the adolescent consumer in the digital age in this part. Furthermore, an overview of the Czech book market and the current situation on this market is given. The analysis of both secondary and primary data obtained by a question-naire survey is performed in our own work. On the basis of our findings, market-ing recommendations are suggested for entities, who operate on the book market.
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Authority and Authorship: James Agee's Let Us Now Praise Famous Men as a Work of Fictocriticism
Childs, Morgan ; Armand, Louis (advisor) ; Vichnar, David (referee)
viii Abstract This thesis uses James Agee's 1941 book Let Us Now Praise Famous Men to examine the role of so-called fictocriticism in emphasizing the immutability of an author from within a text. The thesis argues that the fictocritical text accounts for the impossibility of extricating the author from writing. Although its precursors date back several centuries- perhaps most notably to Michel de Montaigne-the term fictocriticism was coined in the mid- to late twentieth century to describe texts existing at the interstices of ostensibly fictional and factual genres of writing. Agee's text, borne out of a journalistic assignment for Fortune magazine, blends elements of long-form magazine journalism with lyric poetry with the author's famous sprawling, diaryesque prose, calling the reader to question which elements of the text are rooted in fact and which are simply the author's fabrications or, indeed, whether such a distinction can be drawn. The term can be applied only anachronistically to the 1941 book, yet as defined in these pages it is a befitting description of Agee's otherwise unclassifiable text. Fictocriticism lacks a singular definition, so the examination of Agee's Famous Men as a fictocritical work rests on a thorough revision of the term's history and its lexical implications, both of which...
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Phrasal compounds in English fiction
Rybínová, Veronika ; Malá, Markéta (advisor) ; Lancová, Klára (referee)
The bachelor thesis deals with quotational/phrasal compounds in fiction. The work marginally describes word formation in contemporary English and gradually profiles itself from the category of compounds to phrasal compounds. They are examined on the basis of 109 examples from English original fiction from the English-Czech subcorpus of the parallel translation corpus InterCorp - version 13. The aim of this thesis is to analyse the structure of phrasal compounds, identify their types and their functions in the given functional style and also explore their translations into the Czech language. Based on the categories described in the theoretical part of the work, the practical part analyses particular attributes of phrasal compounds, which are illustrated by examples contained in the created subcorpus. KEYWORDS Phrasal compounds, quotational compounds, fiction, parallel translation corpus, translation counterparts, word formation
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History Teaching about the Normalisation Era Using Czech Fiction Literature
Martinovský, Jan ; Pinkas, Jaroslav (advisor) ; Havlůjová, Hana (referee)
This Master thesis examines Czech literary fiction as a historical source, which can be used as a teaching instrument for understanding the normalisation era. In its theoretical part, the thesis summarizes contemporary Czech historical discourse about the normalisation era. It analyzes the influence of culture and memory on historical consciousness, and the goals and methods of contemporary history teaching. More specifically, it investigates how primary sources can be used in teaching and how cultural historical sources-and fiction literature in particular-can be analyzed. It utilizes constructivist teaching methods with the goal of achieving historical competence. It its practical part, the thesis describes five history lessons that apply findings from the theoretical part. In the lessons, pupils first have the opportunity to explore a wide range of sources, and consequently to research, analyze and interpret them. Later, they work with film excerpts, historical documents and literary fiction. In a final section, the thesis connects the theoretical and practical findings in a reflection of the history lessons.
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Death in literature versus the face of death in current society
POLÁČKOVÁ, Ludmila
This diploma thesis looks into the issues of death and dying. Based on a chosen work of fiction, it endeavours to remit the topic of fear of dying and concerns on the possibilities of how to deal with it from points of view of a dying person as well as that of an accompanying one. By using and connecting approaches used in sociology of literature and social work, it aims to appraise the benefit of reading fiction on the given topic for social workers in their professional as well as personal life. The work of fiction therefore serves as an alternative receptive material. By its interpretation, a social worker or layman can gain a more profound knowledge of current social issues, which the last matters of a human unquestionably belong to.
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Reading for women in the Lada magazine
Kubínová, Eva ; Mocná, Dagmar (advisor) ; Brožová, Věra (referee)
The diploma thesis deals with the profile of fiction published in the magazine Lada on the turn of the nineteenth century into the twentieth. The chosen representative sample of six volumes stretching over the period of twenty years was thoroughly analyzed, focusing on the most important aspects of the individual prosaic contributions, which are the following: the theme, both the main and the supporting characters, the plots, the time and space dimension of the stories, the autor's style, the tuning of proses and their belonging to different artistic movements. Another perspective of interest to this project is the author's background, its changes over time and its influence on the overall orientation and appearance of the magazine, with the overall characteristics of it also included. The deeper, intellectual background reflected in the individual proses is also discussed. Given the fact that the publishing timeline extends over two different historical epochs, this final thesis strives to find answers to the question of to which extent the author's thinking was influenced by the historically social context, i.e. to what degree the authors adopt the modern, progressive ideas of the newly shaping society of the twentieth century, and conversely, to what extent both their opinions and thinking are...
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Media responses of literary works with the prison theme by Jiri Stransky and Karel Pecka
Rozšafná, Michaela ; Čeňková, Jana (advisor) ; Skalecká, Veronika (referee)
The master diploma thesis "Media response of literary work with the prison theme by Jiri Stransky and Karel Pecka" maps the beletric works of Jiri Stransky and Karel Pecka which are influenced by their time in Communist prisons. The work deals with critical reviews of these literary works and it is based on contemporary reviews published in literary and other periodicals. Qualitative and quantitative analysis of reviews is included in a practical part of the master diploma. It is preceded by a theoretical part. In the theoretical part we shortly think about the importace of literary criticism but mostly important we clarify the conditions which led to the creation of Stransky's and Pecka's works. Thanks to the preserved documents from The National Archive and from The Archive of Security Forces we can now read about Stransky's and Pecka's arrest, interrogation and imprisonment in Communist prisons in the 1950s. Jiri Stransky was imprisoned in the years 1953-1960 and Karel Pecka between 1949 and 1959. The preserved documents outline also other repressions of Karel Pecka towards the State security, which occurred after his repase from prison in the sixties. In the theoretical part of master diploma we think about literaryy critism and we draw from works of Ansgar Nünning, Winfried Schulz, Terry...
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Media responses of literary works with the prison theme of Jiri Stransky and Karel Pecka
Rozšafná, Michaela ; Čeňková, Jana (advisor) ; Skalecká, Veronika (referee)
The master diploma thesis "Media response of literary work with the prison theme by Jiri Stransky and Karel Pecka" maps the beletric works of Jiri Stransky and Karel Pecka which are influenced by their time in Communist prisons. The work deals with critical reviews of these literary works and it is based on contemporary reviews published in literary and other periodicals. Qualitative and quantitative analysis of reviews is included in a practical part of the master diploma. It is preceded by a theoretical part. In the theoretical part we shortly think about the importance of literary criticism but mostly important we clarify the conditions which led to the creation of Stransky's and Pecka's works. Thanks to the preserved documents from The National Archive and from The Archive of Security Forces we can now read about Stransky's and Pecka's arrest, interrogation and imprisonment in Communist prisons in the 1950s. Jiri Stransky was imprisoned in the years 1951-1960 and Karel Pecka between 1949 and 1959. The preserved documents outline also other repressions of Karel Pecka towards the State security, which occurred after his repase from prison in the sixties. In the theoretical part of master diploma we think about literary critism and we draw from works of Ansgar Nünning, Winfried Schulz, Hans-Gregor...
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