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Product range analysis of Decodom company
Gejdoš, Matúš ; Vávra, Oldřich (advisor) ; Kollár, František (referee)
The thesis deals with the Slovak furniture company Decodom s.r.o which manufactures and sells, kitchen, living room, bedroom and sector furniture. The author based his thesis on the marketing mix theory -- the product, its innovation and life cycle. With the help of the analysis of the product range, the thesis examines if the innovations are an adequate part of the strategy to dampen the impact of the economic crisis on the company and it's prosperity. The thesis highlights the importance of innovation in the manufacture and sale of furniture. The bachelor's thesis deals with a certain part of the product range -- planned (pre-made) kitchens from the Decoplan product line.
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Financial analysis and financial plan Greensoft, s.r.o.
Šípek, Jiří ; Marek, Petr (advisor) ; Dufková, Eva (referee)
The aim and the content of the Bachelor's thesis are financial analysis and financial plan of the company Greensoft s.r.o. Financial results are analysed from 2008 to 2012, whereas necessary data and information are drawn especially from annual reports and management that has afforded me valuable details to construct the financial plan. The thesis is divided into main four parts and begins with an initiative methodological part where the main formulas and financial indicators are mentioned and explained. The second part is practical and analytic. The indicators and formulas mentioned before are applied there and compared on the base of strategic analysis company economy with its main competitor in the Czech market -- IFS Czech s.r.o. Afterwards follows last but one part of the thesis -- short-term financial plan. There is a prediction of the company situation in 2014. The conclusion contains realistic reflecting of done financial analysis and company economy during the economic crisis even its potential for the future.
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Evaluation and forecast of economic development of the company Čepro, a.s.
Dušková, Lidia ; Boukal, Petr (advisor) ; Klečka, Jiří (referee)
This bachelor thesis focuses on the evaluation and prediction of the future development of the joint stock company Čepro, a.s. It is divided into two main parts, the theoretical part and practical part. Theoretical part describes methods that will be used and applied in practical part. Practical part deals with the evaluation of the development of Čepro, a.s. in years 2008-2013. The basic financial indicators will include the indicator of Economic Value added and other significant models. The results from the analysis will be described and discussed in detail.
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Application Development for Android OS
Krejčí, Petr ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
This bachelor thesis discusses the development of mobile applications for the Android operating system. The main objective of this thesis is to demonstrate the process of mobile application development and demonstrate various techniques and tools to accomplish it. Another aim is to show that the selected type of application can be implemented as an application for the Android operating system. Partial goals are to create a functional prototype application and to conduct usability testing. Bachelor thesis takes the reader through the entire process of mobile application development focused on the subject of procrastination. The first part is devoted to analysis of competitive software applications. The second part contains the definition of the target users and application requirements. Analysis and design of the application forms is the third part of the work. The last section describes the implementation of a prototype application and its detailed testing.
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Categorization of virtual social networks
Březina, Petr ; Feige, Tomáš (advisor) ; Kašák, Petr (referee)
This thesis deals with virtual public and enterprise social networks. The main goal is to cat-egorize selected networks according to selected criteria. The thesis is divided into theoreti-cal part, which is devoted to characterization of virtual social networks, their history and gradual development and into practical part in which is a list of the biggest public social networks ranked by number of active users and a list of the most widely used enterprise social networks. The thesis is beneficial thanks to the most current view of the state of so-cial networks and with the connection of categorization and selected criteria it shows the current trends.
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Analysis and Comparison of selected Developmental Parameters of Czech and Slovak Television
Rejzek, Jan ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
The aim of this Bachelor's thesis is to analyze and subsequently compare and evaluate the progress of selected developmental indicators of the Czech and Slovak television. In the theoretical section is initially approached the evolution of the public television market in the middle and eastern Europe. After that, the thesis is focused on the Czech and Slovak television. At first, we get acquainted with its history and development, then we take a closer look at the analysis of selected parameters of both institutions, which are divided into three regions. In the final chapter, the analyzed parameters are compared, evaluated and explained.
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The analysis of shopping facilities and consumer behaviour in the town of Moravske Budejovice
Maršíková, Ivona ; Průša, Přemysl (advisor) ; Cimler, Petr (referee)
This bachelor thesis deals with the issue of shopping facilities and consumer behaviour in the town of Moravske Budejovice. The thesis is divided into three separate chapters. The first chapter is devoted to theoretical introduction to the issue and describes basic terms related to the topic. The second chapter focuses on the shopping facilities in Moravske Budejovice. The third chapter interprets the results of the analysis of consumer behaviour based on the conducted survey. The aim of the questionnaire was to determine whether the current number of shops is sufficient or whether the customers would prefer a new shop.
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Analysis of Jindřichův Hradec Visitor Profile
Čížková, Kamila ; Musil, Martin (advisor) ; Novotná, Eliška (referee)
The main objective of this bachelor thesis is to analyze the profile of the visitor of Jindřichův Hradec in the summer season 2014. The theoretical part is dealing with the issues of tourism itself, tourism demarcation and development, its typology and typology of visitors. Then it introduces the city of Jindřichův Hradec from the point of view of tourism and presents individual methods of measuring and evaluating turnouts of the city itself. The practical part pays attention to the interpretation of detected data. Information has been aquired by personal interrogation of visiiors by means of standard questionnaire. Interviewing has been performed since June to September 2014 in certain places of Jindřichův Hradec.
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