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Forms and evolution of collaboration in Vichy 1940-1944
Šrédlová, Petra ; Matějka, Ondřej (advisor) ; Emler, David (referee)
Formy a vývoj kolaborace ve Vichy Petra Šrédlová Abstract This bachelor thesis is dealing with various types of collaboration between France and Germany in the course of years from 1940 to 1944. It focuses on the three most significant types of collaboration, namely state collaboration, economic collaboration and collaborationism. The thesis is divided into three chapters, which are focused on particular kinds of collaboration and every one of them analyses their chronological development within several subheads. The state and economic collaboration took place on the level of government negotiations, in which the Vichy government did not support total collaboration, whereas collaborationism was based on ideological support of Nazi Germany, where the collaborationists supported absolute collaboration. The aim of this thesis is to analyse chronological course of particular types of collaboration focused on the breakdown of transformation of the attitude of individual participants. Their approach was changing mostly on the grounds of Germany's war achievements, which decreased noticeably within the course of the war and also on increasing German demands, mainly in the economic area. The thesis also pursues the question of efficiency of individual types of collaboration in the view of the motives that led Vichy...
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Attitude of the Catholic Church towards the Vichy regim
Jägerová, Julie ; Suchánek, Drahomír (advisor) ; Horčička, Václav (referee)
Following thesis deals with relationship between the Catholic Church and a regime established in a part of France during the Second World War. The purpose of the thesis is to analyse main origins of attitude of the Catholic Church towards Vichy France. This attitude is generally considered to be positive. The thesis examines this question only on level of episcopacy. Other levels of possible research are knowingly omitted because of a limited extent of this text. The author emphasizes three main problems of relationship between the Catholic Church and the Vichy regime. Firstly, the thesis focuses on the process of convergence of the Church and the state, secondly this congruity is confronted with moments of clash of opinion between these two elements. Finally, the last chapter deals with post-war situation in France which is connected with purification of the catholic hierarchy. Keywords Catholic Church, France, Vichy, World War II, resistance, collaboration, antisemitism, holocaust, Alfred Baudrillart, Pierre-Marie Gerlier
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Marketing analysis of dermocosmetic´s leaders in the Czech Republic
Třískalová, Pavlína ; Postler, Milan (advisor) ; Hřídelová, Karla (referee)
The topic of my bachelor thesis is Marketing analysis of dermocosmetic´s leaders in the Czech Republic. The thesis is divided into five chapters. The first three chapters talk about marketing, brand and its role in marketing and theoretically define marketing market research. The fourth chapter presents dermocosmetic market in the Czech Republic. Last chapter deals with the field survey (questionnaire and Mystery Shopping), which is used to determine the actual goal of the thesis. The aim is to find a correlation between a brand recommended by a pharmacist in Prague and brand awareness among end consumer.
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Forms and evolution of collaboration in Vichy 1940-1944
Šrédlová, Petra ; Matějka, Ondřej (advisor) ; Emler, David (referee)
Formy a vývoj kolaborace ve Vichy Petra Šrédlová Abstract This bachelor thesis is dealing with various types of collaboration between France and Germany in the course of years from 1940 to 1944. It focuses on the three most significant types of collaboration, namely state collaboration, economic collaboration and collaborationism. The thesis is divided into three chapters, which are focused on particular kinds of collaboration and every one of them analyses their chronological development within several subheads. The state and economic collaboration took place on the level of government negotiations, in which the Vichy government did not support total collaboration, whereas collaborationism was based on ideological support of Nazi Germany, where the collaborationists supported absolute collaboration. The aim of this thesis is to analyse chronological course of particular types of collaboration focused on the breakdown of transformation of the attitude of individual participants. Their approach was changing mostly on the grounds of Germany's war achievements, which decreased noticeably within the course of the war and also on increasing German demands, mainly in the economic area. The thesis also pursues the question of efficiency of individual types of collaboration in the view of the motives that led Vichy...
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Attitude of the Catholic Church towards the Vichy regim
Jägerová, Julie ; Suchánek, Drahomír (advisor) ; Horčička, Václav (referee)
Following thesis deals with relationship between the Catholic Church and a regime established in a part of France during the Second World War. The purpose of the thesis is to analyse main origins of attitude of the Catholic Church towards Vichy France. This attitude is generally considered to be positive. The thesis examines this question only on level of episcopacy. Other levels of possible research are knowingly omitted because of a limited extent of this text. The author emphasizes three main problems of relationship between the Catholic Church and the Vichy regime. Firstly, the thesis focuses on the process of convergence of the Church and the state, secondly this congruity is confronted with moments of clash of opinion between these two elements. Finally, the last chapter deals with post-war situation in France which is connected with purification of the catholic hierarchy. Keywords Catholic Church, France, Vichy, World War II, resistance, collaboration, antisemitism, holocaust, Alfred Baudrillart, Pierre-Marie Gerlier
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Internet marketing of the Vichy brand
Rusková, Ivana ; Stříteský, Václav (advisor) ; Shamma, Marvan (referee)
The aim of the Master's Thesis is on the basis of the analysis used to identify the weaknesses of the Internet marketing tools of the Vichy brand with focusing on the brand Normaderm and to make recommendations in terms of future campaigns. The first part begins with general information about the brand Vichy and the brand Normaderm. The second part describes the various tools that the Vichy brand uses, followed by detailed analysis of tools utilized in two marketing campaigns for the Normaderm brand. Marketing tools are evaluated from the perspective of an ordinary user and from the perspective of marketer. In the thesis there are used data extracted from internal advertising and measuring systems of L'Oreal. The final part of the work discusses the current state of the Internet marketing of the brands Vichy and Normaderm and formulates recommendations for the future.
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Strategy of brand Vichy with focus on a czech market.
Srnka, Karel ; Postler, Milan (advisor)
This diploma thesis is dealing with strategy of brand Vichy focusing on the Czech market. The main theme is analysis of current position of Vichy on the dermocosmetics market in the Czech Republic and proposals for its improvement. In the first charter is the reader present into marketing, brand and it's importance in marketing. In this charter such terms like image, insight, value and elements of brand. Second charter, which is dealing with strategies of brand governing, is followed by citer free, where all the parts of marketing and communication mix are described in detail. The practical part begins with fourth charter, that subsequently describes L'Oréal as a company, its history and structure and the structure of active cosmetics division. This chapter also describes history of brand Vichy and it's re-launch in the year of 2009. Fifth chapter goes further with description and focuses on concrete situation on the dermocosmetics market and introduces the biggest competitors. It also shows activities of brand on particular parts of marketing and communication mix. This description is the base for last chapter. That shows concrete recommendations that should be considered to better the brand strategy. This recommendations are sketched once again on parts of marketing and communication mix. Thesis is ended up with conclusion, in which the most important findings are highlighted.
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Vichy in the mirror of conscience of the French nation
Křížová, Anna ; Nechvátal, Martin (advisor) ; Veselý, Zdeněk (referee)
During the Second World War France was divided into occupied and unoccupied zone. The unoccupied zone was ruled by autonomous regime with official seat in the town of Vichy. Representatives of the Vichist regime collaborated with the Nazis and carried out anti-Jewish policy. After the war General de Gaulle, in order to establish unity, declared the Vichist regime invalid. After the French society was cleared of the war collaborators the Vichy episode was erased from the history of France At the beginning of the seventies in France began to appear tendencies to search the real course of the war occupation period. Shooting the film Le Chagrin et la Pitié or editing the French translation of Rober Paxton's book La France de Vichy may serve as examples. Since the early nineties French intellectuals tried to persuade political representatives to recognize officially the responsibility of France for Vichy crimes. This act was done by President Jacques Chirac in 1995. Simultaneously with discussions on the Vichist past a struggle for fair punishment of war collaborators for crimes against humanity was going on in the French society. Paul Touvier, former militiamen, was sentenced in 1994 and Maurice Papon, former official of the Vichist regime, in 1998.
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