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The international trade in wine
Portová, Petra ; Taušer, Josef (advisor) ; Bolotov, Ilya (referee)
The thesis is dedicated to the international trade in wine and focuses on role of the European Union in this trade. In the first chapter the trade in wine is analyzed in the global scale using analyses of import, export, production and consumption of wine. The second chapter describes international organizations dealing with trade in wine or influencing it. The third and the fourth chapter deal with organization of the wine market in the EU, the position of the EU on the global wine market and the trade relations of the EU in the wine sector.
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International trade in wine
Filipová, Šárka ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
The first chapter talks about general aspects of wine, its typology and historical development of production and trade in wine but also about specific aspects of wine marketing. The second chapter is devoted to analyzing main producers, importers and exporters of wine together with contemporary trends in wine sector. The last chapter compares the EU's and Australia's trading policy, dealing with the Agreement between the EU and Australia on trade in wine and in the end is dedicated to the issue of the geographical indications at the WTO.
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Beaujolais nouveau. Characteristic of commercial strategy
HORTOVÁ, Petra
This thesis targets the phenomenon Beaujolais nouveau and its marketing strategy. The tradition of this young French wine is known almost all over the world. In recent years the tradition of this celebration has spread out successfully as far as the Czech Republic. In our country people drink Beaujolais nouveau, celebrate it, but know practically nothing about it. The thesis regards Beaujolais nouveau from many standpoints. Firstly it presents the region Beaujolais, where grapes are grown and then it presents the production of the wine and also the history and the origin of this festival. Next, the thesis describes the commercial strategy and the means which are used and it also targets the reach of the strategy in the global and European gauge. There is also a view of the French and Czech market of wine and alcoholic beverages and the brief characteristics of institutions which deal with the promotion of Beaujolais nouveau. The final part of this thesis offers a comparison between the French Beaujolais nouveau and its Czech counterpart - Svatomartinské wine.
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Wine Appraisal
Oslanec, Roman ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
This thesis introduces wine as a trade item, that as other tangible assets, possess its objective value which is determined by various quality indicators.It introduces and analyzes particular quality indicators of wine and based on them it points out to the value or price of wine. Because wine is classified in different way in different countries, the thesis focuses mainly on wine regions such as Slovakia, Czech Republic and France. Based on the wine appelation approach it focues on particular quality classification in the regions. In the end, the thesis deals with the wine appraisal that is based on the before mentioned quality and value indicators while it facilitates the comparable and financial return method.
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Positioning comparison of Concha y Toro product lines
Topol, Jindřich ; Postler, Milan (advisor) ; Lochman, Alexandr (referee)
The theoretical part of this paper (chapters 1 to 3) explained the main relevant terms such as marketing, marketing mix, segmentation, targeting, positioning, brand, brand value and brand management. The practical part in its fourth chapter described the charakteristics of wine market in the world and also in the conditions of Czech republic. It also describes the chilean wines market in Czech republic and the local market competition environment. The fifth chapter introduces Concha y Toro winemaking company and also Bacchus company which is importing the Concha y Toro product into Czech republic. Sixth chapter analyses the Concha y Toro product portfolio and introduces the product lines and their role in context of the whole portfolio. This chapter also explains the influence of price and wine specific origin on the product positioning. Chapter seven focuses on more detailed analysis of the offtrade brands. It describes differences in communication activities, product characteristics and distribution channels. It also includes survey on chilean wines offered in some of the chain stores which illustrates the position of Concha y Toro wines on the czech market. Proposal of strategy to increase the sales volume in offtrade is presented as well.
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Enoturistika ve vybraných státech Evropy
Synková, Veronika ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
Bakalářská práce se věnuje analýze cestovního ruchu v Rakousku a Německu se zaměřením na enoturistiku. Charakterizuje obě země z pohledu předpokladů pro rozvoj cestovního ruchu, popisuje vinařské oblasti, vinné cesty a vinařské akce na jejich územích. Cílem práce je srovnání nabídky Rakouska a Německa pro vinařskou turistiku.
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Euroregion Bílé-Biele Karpaty
Badinová, Bibiána ; Kadeřábková, Jaroslava (advisor) ; Abrhám, Josef (referee)
Práca je zameraná na cezhraničnú spoluprácu a euroregión, konkrétne na česko-slovenských hraniciach. Popisuje aj vývoj česko-slovenských hranic. Jej obsahom je charakteristika vývoja, fungovania, inštitucionalnej štruktúry a celého Euroregiónu Bílé-Biele Karpaty. Cieľom sú možnosti budúceho vývoja Euroregiónu Bílé-Biele Karpaty.
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