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Proposal of the company's marketing strategy
Ryba, Jakub ; Schüller, David (referee) ; Havíř, David (advisor)
The thesis deals with the design of a marketing strategy for Teepee in Style, a company that provides experiential teepee accommodation. The theoretical part of the thesis explains key marketing concepts, including the marketing mix, online marketing and the use of social media. The analytical part assesses the current state of the company, analyses the market, customer behaviour, competitors and identifies opportunities for improvement. Based on the findings, specific proposals for the company's marketing strategy are formulated.
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Proposal for Changes of Human Resource Management in a Company
Šašek, Jakub ; Gajda, Zbyněk (referee) ; Konečná, Zdeňka (advisor)
The aim of this thesis is to propose strategies for the development of human resource management and the associated personnel department. The work is divided into three parts: theoretical foundations, analytical section, and design section. The theoretical part builds on scholarly literature and provides a comprehensive view of modern approaches to human resource management. The analytical section focuses on a specific analysis of the current state of human resource management in a selected company, including the identification of key problems and factors that affect the efficiency of the personnel department. Based on the data obtained and the analysis, the final part of the thesis formulates specific proposals and recommendations for improving human resource management, which should contribute to the more efficient operation of the organization and increase employee satisfaction.
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Proposal of Business Strategy of Company
Bárta, Lukáš ; Koleňák, Jiří (referee) ; Zich, Robert (advisor)
This diploma thesis deals with the creation of business strategy for the development of small company. Especially at improving competitiveness and expansion of the branch network of retail stores with cheese. The thesis is based on the theoretical knowledge. In the analytical part is analyzed the current situation and based on the results is designed business strategy for the development of the company.
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Reducing operational risks in a construction company using project management
Miháliková, Andrea ; Bohumel, Imrich (referee) ; Nový, Martin (advisor)
The work is focused on the analysis of operational risks in a construction company, which are associated with the implementation of constructions. In the individual chapters, I focused on the definition of operational risks and counter-risk measures. I defined the project, types of projects, project management and principles of project management. I described the construction company, its organizational structure and operational activities. I analyzed the risks in the construction company, risk management and risk control. Finally, I listed the criteria and options for achieving the goals and success of the construction company. The output of the work are recommendations of procedures to eliminate risks and achieve business goals. The benefit is an increase in the company's competitiveness.
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Use of Controlling at a Company
Mrkvová, Eva ; MBA, Vladimír Křiva, (referee) ; Konečný, Miloš (advisor)
This master thesis deals with the analysis of current system of control and state of control in company PREMO Ltd. The SWOT analysis is processed in strategic planning, followed by Porter's Five Forces Model. To assess the economic situation there are selected indicators used of operational planning for the last 3 years, then evaluate the processes of Marketing and Sales and Altman Index and Du Pont Analysis. The result of controlling will be the implementation of the controller, defining his obligations and responsibilities. The second proposal is dealt with improving the internal processing of information using the reporting.
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Development Strategy of the Company
Schiller, Pavel ; Veselý, Josef (referee) ; Koráb, Vojtěch (advisor)
This master´s work deals with an analysis of a current situation of the company, its key competitors and customer´s requests. It includes an analysis of possible strategic variants of a development of the company. The optimal strategy is choosen and added by a risk analysis and a proposal of its mitigation.
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Strategy for Improvement of Competitiveness of Company
Duchoň, Karel ; Janků, Zdeňka (referee) ; Koleňák, Jiří (advisor)
The bachelor’s thesis deals with strategic analysis. Characterizes, analyzes and valuates the current situation of the Semperflex Ltd. The theoretical part focuses on the general characteristics of strategic analysis and methods of creating strategic plans. In the practical part is made the external and the internal analysis, which is the foundation of the SWOT analysis. The results of the analysis are the essence of making proposals to improve business competitiveness.
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Proposal of Strategy Developing Competitiveness of Trading Company
Hořáková, Lucie ; Pejcha, Hynek (referee) ; Zich, Robert (advisor)
Diplomová práce se zabývá problematikou rozvoje konkurenceschopnosti obchodní firmy v Brně. V teoretické rovině je zaměřena na odborné poznatky a nejnovější trendy v oblasti strategie a konkurenceschopnosti. Na základě literárního průzkumu analyzuje a zhodnocuje stávající přístup k strategickému plánování v dané společnosti. V rámci analytické části je provedena strategická analýza firmy. Na základě literární rešerše a strategické analýzy je zpracován návrh strategie, který si klade za cíl přispět k efektivnějšímu řízení interních procesů, systematičtějšímu přístupu ke strategickému plánování a v konečném důsledku k zvýšení konkurenceschopnosti firmy.
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