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Female Sports Commentators in Czech Television, gender aspects, professional experiences
Machalíková, Libuše ; Vochocová, Lenka (advisor) ; Štoll, Martin (referee)
The bachelor's thesis "Female Sports Commentators in Czech Television, gender aspects, professional experiences" analyses the work experiences of women and men in the sports editorial department of Czech Television, with a focus on gender stereotypes, and obstacles and positive trends with regard to gender equality. The theoretical part explores and defines key terms such as media, sports media, feminism (radical, social, Marxist, and socialist), and gender roles. The methodological section describes the research objectives, defends the choice of a qualitative approach, and details the data analysis process. In the practical part, the results of interviews with women and men from the sports editorial department are presented. The research suggests that gender equality in sports journalism is gradually increasing, but challenges persist, such as structural inequalities in leadership. The contribution of this work lies in providing a comprehensive overview of gender aspects in sports journalism.
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Comparison of the media image of Martin Fenin in the Czech Republic and Germany
Schuster, Michael ; Lukšů, David (advisor) ; Macková, Veronika (referee)
This bachelor thesis consists of two parts. The first part is the practical part, which deals with a comparison of the media image of football player Martin Fenin in the Czech Republic and Germany, the two countries where he spent the main parts of his career. The comparison is based on the print media and compares the Czech and German view between the tabloid newspapers Blesk and Bild, as well as between the quality media Mlada fronta Dnes and the German Die Welt. The practical part of the work is supplemented by interviews with experts from the Czech and German media scene. As a very talented player, Martin Fenin had the promise to become one of the best football players Czech football has ever had. Due to injuries, but also due to many scandals and activities incompatible with a career of a professional athlete, his steeply rising career gradually started to take a downward trend and his talent remained unfulfilled. Due to the ongoing scandals, he is perceived by part of the public as a tabloid celebrity rather than as a top athlete. The second part is the theoretical part, which is the basis for the practical part and understanding it is central to the practical part.
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The media image of women's football in the printed daily Sport
Pavlačková, Monika ; Turková, Kateřina (advisor) ; Trunečka, Ondřej (referee)
The diploma thesis entitled "The media image of women's football in the printed daily Sport" deals with the media image of women's football in the period 1/1/2017 - 12/31/2021 in the daily Sport. Through quantitative and qualitative content analysis, the work describes how women's football is presented in the only Czech sports newspaper and its supplements over the years and then mentions the most interesting articles. The analyzed years are compared with each other at the end. One of the main theories is that if the media image of women's football gradually changed, it would be significant precisely in the only Czech sports newspaper. The work is based on an assumption that the number of articles increased over the years, which was confirmed as a result except of 2020 and 2021, when the number of articles decreased considerably due to the pandemic crisis. The change in the media image of women's football was evident not only in the number of articles, but also in their length.
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Popularity of the sports media in the press and on the Internet - the sociodemographic profile of readers.
Pamánek, Luboš ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Popularity of the sports media in the press and on the Internet - the sociodemographic profile of readers Target: The aim of thesis is to analyze the popularity of the media in sport. The thesis is focused on the sports media in the press and on the Internet and their development over the last few years. Own contribution of the thesis is the creation of socio-demographic profile of reader and exploring its relationship to sport. After that created profiles are compared to find similarities and differences. Methods: The research part of the thesis is based on analysis and processing of data from market research. Research is focused on sports media in print and on the internet, therefore is the final chapter of the research used the method of comparison that reveals differences and similarities of both types of media. The theoretical part of the thesis uses methods of analysis of documents. Results: The results of the thesis show us that print and online media experience different time and this is also reflected in the sports media. The print media loses popularity and their future is uncertain, on the the other side online media have experienced a sharp increase in popularity in recent years. This is obviously reflected in the different socio-demographic structure of the sports readers both...
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Fortuna football league in the Deník Sport and the MF Dnes sports section during the coronavirus crisis in the period from 1.3. 2020 to 31.12. 2020
Malík, Štěpán ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
This thesis aims to present how the daily Sport, the web iSport, the sports section of MF Dnes and the website sport.idnes.cz reported on the coronavirus crisis in connection with the Fortuna League. To achieve the objectives of the thesis, quantitative content analysis is used. Three time periods are examined in the thesis, with each period chosen to cover an important period in the events related to the coronavirus crisis and the Fortuna League. The research part of the thesis analyses the articles published in each period, as well as examining mentions of clubs and the use of narratives. The results are compared both between periods and between media. The thesis also presents the Fortuna League as a competition, individual clubs and their history. At the same time, the thesis chronologically characterizes the key events of the coronavirus crisis in the Czech Republic. It also briefly presents recent research findings on sports journalism during the coronavirus crisis.
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Popularity of the sports media in the press and on the Internet - the sociodemographic profile of readers.
Pamánek, Luboš ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Popularity of the sports media in the press and on the Internet - the sociodemographic profile of readers Target: The aim of thesis is to analyze the popularity of the media in sport. The thesis is focused on the sports media in the press and on the Internet and their development over the last few years. Own contribution of the thesis is the creation of socio-demographic profile of reader and exploring its relationship to sport. After that created profiles are compared to find similarities and differences. Methods: The research part of the thesis is based on analysis and processing of data from market research. Research is focused on sports media in print and on the internet, therefore is the final chapter of the research used the method of comparison that reveals differences and similarities of both types of media. The theoretical part of the thesis uses methods of analysis of documents. Results: The results of the thesis show us that print and online media experience different time and this is also reflected in the sports media. The print media loses popularity and their future is uncertain, on the the other side online media have experienced a sharp increase in popularity in recent years. This is obviously reflected in the different socio-demographic structure of the sports readers both...
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Marketing communication of sport team FK Mladá Boleslav in the years 2009-2014
Zikmund, Vladimír ; Halada, Jan (advisor) ; Orban, Karol (referee)
By introduction to marketing and applying its tools and processes in sport environment on example of communication of Czech football club FK Mladá Boleslav in years 2009 to 2014, I seek an answer for the question of sport marketing necessity. At the beginning, position of sport in culture and the place of media is defined. Sponsoring and partnership as crucial part of economic prosperity are introduced both theoretically and practically on significant examples from the world. Later on, characterizing historical, structural and sport background of FK Mladá Boleslav creates background for specifying its communicational outputs, mainly in continuously used mediatypes of online, radio and out-of-home. Also close relationship with strategic partners and sponsors, together with recent visual identity updates, does not remain unnoticed. Based on those learnings, I provide set of recommendations with main objective to increase attendance, as the output of my thesis. Thus the importance of sport marketing in Czech Republic is underlined.
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