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Injuries during doing winter sports on the ski slopes in the Czech Republic
Povolná, Ivana ; Gnad, Tomáš (advisor) ; Matošková, Petra (referee)
Heading: Injuries during doing winter sports on the ski slopes in the Czech Republic Objectives: The main objective of the diploma theses was to determine the incidence of accidents in the Czech mountains during the winter seasons from 2000 - 2001 to 2009 - 2010. Methods: We focused on gathering data and information regarding the number of injuries on the ski slopes. The main source of information was the database of Mountain Rescue Service of the Czech Republic that provided us with sets of injuries that happened during skiing and snowboarding within the winter seasons 2000 - 2010. Results: The results of this diploma thesis were statistics of injuries that happened during doing the winter sports for the years 2000 - 2010 and their processing. Keywords: injury, skiing, snowboarding, cross country skiing
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Analysis of training program in the Czech snowboardcross representation
Řehák, Tomáš ; Gnad, Tomáš (advisor) ; Vomáčko, Ladislav (referee)
Title: Analysis of training program in the Czech snowboardcross representation Objectives: The main objective of this thesis is to describe an annual training cycle of the Czech snowboardcross representation. Sub-objective is to analyze the individual periods of characteristic sport's preparation. Methods: In our work we used the method of involved observation, analysis, survey, interview with the instructions and informal interview. During the observation of competitor's behavior in their training units we used the method of involved observation. In the parsing of each training cycle we applicated the method of analysis. To supplement the data and to clarify the interpretation obtained by involved observation we used the method of the survey and informal interview. Results: We've found, that trainers and implamation team use for divide snowboardcross praparation nine parts of specific period. In a "dry", summer praparation they focused on developing of all physical abilities and during the preparation on snow, they focus on specific skills training, which is needed to show the maximum performance, technical and psychological praperation. Keywords: Snowboarding, snowboardcross, sports training, Czech representation
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Brand Building of Freestyle Brands on the Example of Quiksilver
Kučerová, Tereza ; Hejlová, Denisa (advisor) ; Dolanská, Nora (referee)
The diploma thesis "Brand Building of Freestyle Brands on the Example of Quiksilver" deals with the brand Quiksilver, its origin, development, global agency, its place on the Czech market and marketing strategies. The first part of this thesis covers the issues incorporated within the market of freestyle brands, their development and cultural environment in which they were formed. Furthermore, the term "freestyle brand" is introduced and its meaning is explained. In addition, a historical background of Quiksilver is provided. The brand's global importance is also described, starting with the sewing of the first shorts of Quiksilver in Torquay, Australia and moving to Huntington Beach, California, and subsequent global expansion. Quiksilver was originally a small local company, and gradually developed and expanded its product line to become one of the largest multinational companies in the field of freestyle brands. This thesis depicts Quicksilver's marketing activities on the global and the Czech market, where it has been around since 1991. This section describes event marketing, advertising and sales promotion, and provides an evaluation alongside these descriptions. In this study the method of descriptive analysis was used. Research using an electronic public survey on the brand's popularity...
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Ape Boards
Kvardová, Kateřina ; Kloss, Jan (referee) ; Houf, Václav (advisor)
Ape Boards is my own newly formed label, which manufactures snowboards and kiteboards. For this thing I have proposed a substantial logotype, which has a function as a unifying element across the whole brand and designs boards. Website (www.apeboards.com). A first collection of snowboards and kiteboards from which I had made 7 pieces for a thesis. Designs do not 'mass' lust, because the objective is not a big production or promotion, but based on what I liked. From the minimalism through the color geometry to the gorillas, according to which the brand was named.
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The image of the brand Burton
Dujavová, Beáta ; Horová, Olga (advisor) ; Černá, Jitka (referee)
The thesis is focused on the image of the brand Burton. The theoretical part describes the terms that relate to the issue, for example: what is the brand, features and functions of the brand, its identity and image. The practical part is focused on the analysis of brand perception of Burton on Czech and Slovak market. Since Burton focuses on young people, brand perception analysis is performed by using questionnaire survey among respondents aged 15-30. The aim of the thesis is to determine the brand perception, brand awareness, attitudes and associations with the brand.
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The findings of the interest of children and adolescents about snowboarding and skiing in the South Bohemia
MLNAŘÍK, Jan
The aim of the work is to accomplish the social-pedagogical research in the area of skiing and snowboarding among children and adolescents in South Bohemia. The first part concentrates on history and equipment of both winter sports. The practical part in the beginning of this work is focused on the selection of appropriate research methods to ensure the reliability of the investigation. This is followed by a selection of a representative of the population who support the validity of the survey and data collection. The focus of the work is based on evaluation of the data obtained, since it can be used in schools when planning winter courses. Analysis and interpretation of the findings of the research not only reveals the real interest in the sport, but is expected to be used in the planning of school activities.
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Use of protective equipment and precautionary measures in the leisure activities of children, youth and adults
ŠERÁ, Vendula
The subject of my Bachelor is about the use of protective elements in special activities like inline skating, cycling, skiing and snowboarding. Theoretically part engages in analysis of applicable literature and informs about this theme. This work describes protective elements, which can be used and important security. At the practically part I have tried to elucidate answers to questions: Which security elements are used the most? What kind of the reasons are for using or not using? And eventually, what is the difference in use of protective elements between children, youth and adults?
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Brand image and identity of Quiksilver
Simanová, Jana ; Vávra, Oldřich (advisor) ; Zamazalová, Marcela (referee)
The thesis focuses on Quiksilver brand image and identity. The theoretical part explains the differences between the concepts, for example concept of the brand, brand value, image and identity, as well as other concepts, which are related to this issue. The practical part analyses the perception of the brand on our market.
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