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Jigsaw puzzle
Fasorová, Aneta ; Spáčilová Blažková, Kateřina (referee) ; Vaněk, Vojtěch (advisor)
The Jigsaw puzzle project deals with the design and implementation of a prototype of multi-purpose clothing and accessories made from recycled textiles. The individual parts of the puzzle can be combined or assembled according to the enclosed manual into a specific form.
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Uniform
Sádecká, Lucia ; Vacková, Lenka (referee) ; Mazanec, Martin (advisor)
The bachelor project focuses on the phenomenon of the Burda style magazine, which for more than 50 years has been advertising to its readers about pattern making, along with tips and tricks. This allows the readers to fill the wardrobe of current trends that they should be able to make themselves In this project, I chose one specific issue from 07/17 magazine, which I transferred from patterns provided with the material needed according to the template and workflow. I kept the original sewing method using the orientation map provided by the designers (using a silk screen), which forms the design of the whole collection. The aim is, on the one hand, to test the functionality and the practicality of the offered dresses in the magazine, but at the same time emphasis is put on the quality of craftsmanship. According to the popularity of the magazine, this quality still has its visible place in the fashion industry. How? What is this heading towards? Does the social artefact of this confection still make sense in this era?
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Význam udržitelnosti v oděvním průmyslu
Kavulová, Aneta
The bachelor thesis deals with the importance of sustainability in the clothing in-dustry from the point of view of companies and consumers. The issue of the cloth-ing industry is still a current topic in our society, it is necessary to look for more sustainable principles and procedures, as well as innovations that can help to solve these problems. To fulfil the goal, qualitative research was conducted in the form of semi-structured interviews (n = 8 for companies, n = 13 for consumers), also available secondary data were explored. The obtained data were assessed with use of content analysis and conclusions were drawn. Among the main recommen-dations is that companies devote themselves to educating their customers, as a lack of information has a significant negative impact on consumer behavior.
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Slow fashion a nákupné rozhodovanie spotrebiteľa
Dadejová, Natália
Dadejová, N. Slow fashion and consumer purchasing decisions. Diploma thesis. Brno: Mendel University in Brno, 2023. The diploma thesis examines the key factors and motives that influence a consumer's decision to behave sustainably in the fashion market. The goal of the thesis was to design an appropriate communication strategy aimed at increasing awareness and approach towards Slow Fashion. The theoretical part reflects the basic terminology and relevant literature, which served as a starting point for the application of the findings in practice. The own work focuses on a deeper analysis of the current state of the textile and clothing industry and the Slow Fashion phenomenon in the Czech Republic. Based on the obtained results of qualitative and quantitative research, data summarization was carried out, which provided the necessary results for the design of adequate marketing communication through the STDC model.
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The phenomenon of Slow fashion in contemporary Czechia
Hoang, Thuy Duong ; Lánský, Ondřej (advisor) ; Hyánková, Tereza (referee)
This bachelor's thesis deals with the phenomenon of slow fashion movement created as a reaction to the development of today's fashion industry. The first part explains the term fast fashion, its main features, business models that lead to its creation such as outsourcing and its social and environmental impacts. Moreover, it deals with the gradual infiltration of sustainability into the fashion industry and the subsequent emergence of slow fashion. Based on qualitative research in the form of semi- structured interviews, the practical part examines specific Czech slow fashion brands. The research primarily analyses the motivation of the founders behind building the selected brands, the approach of these companies to the production and distribution of their products and their overall attitude towards today's fashion. KEYWORDS fast fashion, slow fashion, sustainable fashion, textile industry, consumerism
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Sustainability in fashion
Matějovcová, Dominika ; Soukup, Petr (advisor) ; Remr, Jiří (referee)
The diploma thesis deals with the topics of sustainable and slow fashion, specifically how the sustainability and ideas of slow fashion are reflected in thinking and consumer behavior associated with fashion in the Czech Republic. The theoretical part describes the key concepts associated with this topic and describes the negative impacts of the fashion industry. The thesis focuses on consumer behavior connected to the various stages of the clothing life cycle and the motivation of respondents to exhibit such behavior. A combined research design was used in the research. In the first stage, a quantitative CAWI questionnaire survey was conducted; in the second stage, it was supplemented by semi-structured interviews with respondents interested in sustainable fashion. The analysis in the practical part shows the relationship between the interest in sustainable fashion and socio-demographic indicators of gender, education, economic status and region. The purchase/acquisition of clothing and the consequent maximization of its use showed to be a key phase of sustainable behavior. Accordingly, the interest in sustainable fashion turned out to be a predictor of most of the sustainable shopping behavior, which was most often selected in the questionnaire survey. The results also show that apart from...
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Fashion as a Differend
Schambergerová, Lucie ; Fišerová, Michaela (advisor) ; Charvát, Martin (referee)
The work called Fashion as a Differend presents the demands of critics of fashion and shows that they are in decomposition with its definition as defined by J. - F. Lyotard in the context of a postmodern condition. It argues that discourse overriding the demands of fashion critics is asymetrical with discourse within which fashion is defined. It turns out that there is a logical paradox with regard to the essence of fashion, which is transience or rapid change (at least as fast a change in society) and the floating demand for slowing down, stability and other criticisms that are linked to its transformation.
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Fast fashion as a current topic of Civics
Trojanová, Martina ; Zicha, Zbyněk (advisor) ; Jirásková, Věra (referee)
The thesis deals with selected global problems and their inclusion in civic education with a focus on the topic of fast fashion. The theoretical part presents the phenomenon of fast fashion and its negative impacts on the environment and human health, approaches issues in the world of work and violations of human rights and freedoms. These global issues are considered in the context of educational areas, cross-cutting themes and also as part of the global education. The second part of the work is a concept of a didactic project of lessons with the theme of fast fashion inspired by the educational program of the ARPOK organization. The aim of the work is to increase awareness of the issues arising from fast fashion and the realization that the individual can influence the world by their actions and vice versa, how the current world affects the life of the individual. KEYWORDS fast fashion, slow fashion, greenwashing, environment, decent wages
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