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Shopping center in Frýdek-Místek
Pešák, Radek ; Horáček, Martin (referee) ; Pešek, Ondřej (advisor)
The aim of the diploma thesis is to construct a steel shopping mall hall. The construction is located in Frýdek-Místek. The whole object can be divided in two parts. One part of the building is an atrium with a cross bridge made from glass. The roof construction of the atrium is designed as system of cylindrical lattice girders within purlins are set up. The other part of the construction is multistoried shopping mall with terrace designed as composite steel and concrete structure. The whole ground plan size of the construction is 72 m x 120 m. The height of the construction above the ground is 12.06 m. The cross-links are built up to 6 m one. There were created two versions of the construction. The most convenient version is described in more details. The outcome of the thesis is a comparison of two above mentioned versions. The whole project is based on officially recognised standard ČSN EN. The construction was designed in RFEM programme.
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The Traditional Role and Perspective of the Bazaar
Hanzlíčková, Helena ; Pargač, Jan (advisor) ; Petrášek, Michal (referee) ; Halbich, Marek (referee)
ENGLISH ABSTRACT This thesis deals with the specification of bazaars and the bazaar economy. Bazaar [bāzār] is a Persian word for marketplace, also used in Turkish- çarşi [čarši]. Like the Arabic term souk وسق [súq], bazaar is both the concrete trading place, where many people meet and interact but like the English word market or the French le marché is also understood as a more abstract notion of buying and selling in the sense of demand and supply and it involves small shopping stalls, modern shopping and business avenues and shopping malls as well. Bazaar can refer to a single shopping unit or a street in the frame of the marketplace or outside its boundaries or to the whole business complex. The marketplace has symbolic and social importance indicative of its urban centrality. The souk is seen as one of the quintessential oriental spaces. Clifford Geertz and his own studies of Moroccan and Indonesian rural markets inspired many economic anthropologists to examine the structure of marketplaces in the developing world as products of informational scarcity. The bazaar economy was defined in Clifford Geertz' extremly influential anthropological study on the bazaar economy in Sefrou (1978), a quite small town in Morocco with about 600 shops. Geertz was the first to emphasise the important difference...
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Impact assessment of the shopping mall construction on the city centre
Zavřelová, Pavla ; Spilková, Jana (advisor) ; Bednář, Pavel (referee)
This thesis focuses on problems related to unregulated construction of shopping malls in the city centres. Shopping malls are often built considering their negative effects on small merchants, urban environment etc. This particular problem was analyzed in two cities (Pardubice and Liberec) using elements of Retail Impact Assessment study and counterfactual impact evaluation method. Results showed that placing the shopping malls to the city centre changes the structure of retail units in its vicinity. Since customers prefer larger shopping facilities, their shopping behaviour changes, and small merchants are forced to addapt and compete with "all under one roof" shopping centers. Some of them cannot compete with these centers and are forced to close. Contribution of this research focuses on application of unique methods which indicated a need to regulate and coordinate building of large shopping centers within Czech cities. Key words: retail impact assessment, city centre, vitality, shopping mall
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Preferences of urban teenagers' leisure time spending: microculture of ?mall junkies? in the space of shopping mall
Radová, Lucie ; Šiftová, Jana (advisor) ; Fialová, Dana (referee)
This thesis focuses on leisure time activities and places, which are prefered by urban teenagers for spending their leisure time. My first objective is to focus on a new trend in the sphere of spending leisure time of contemporary teenagers, thereby the passive leisure time spending in large shopping malls. Nowadays shopping malls are very fashionable places for realization of leisure time activities, not only among youth. Teenagers play the pivotal role in my work, because this group of population predestines - to a certain degree - the future evolution in a society. The main aim is to understand why teenagers spend their leisure time this way and find out, what leads them to the passivity in realization of their leisure time activities. What brings them this way of spending their leisure time and what is specific for the space of shopping mall, where they spend their leisure time. I want to understand spatial aspects of using in this micro-space of shopping mall and as well as I want to recognize the role of wider social context. I selected two shopping malls in Prague for my research: Centrum Chodov and Palác Flora. Questionnaire survey, participant observation and in-depth interviews were realized. These malls are not selected randomly, but on the basis of the field research, which preceded to...
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HOUSE ON THE EDGE – Valašské Meziříčí, Sokolská Street
Chroustová, Andrea ; Mašek, Radomír (referee) ; Marek, Jiří (advisor)
The aim was to preserve the main pedestrian move people from the center of Wallachian Mezirici the housing estate and create an imaginary gate in the form of bright and airy shopping mall. It also uses the existing underground passage as part of the way from the center the housing estate. Outer objects are designed as a compact area with courtyards, following the historical center with their simplicity. Glassed arcade in the middle is the main visual element of the design, but it's link to the historical center is also apparent in the form of three gable walls oriented to the street.
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Multifunctional Building Kounicova
Jiříček, Karel ; Kalivoda, Tomáš (referee) ; Kalousek, Lubor (advisor)
Master thesis of "Multifunctional Building Kounicova" is composed in the form of project documentation. The building is designed as a shopping mall and office space and it is situated in the centre of Brno city. The building has four floors and it is partly basement. The load-bearing structure consists of a monolithic reinforced concrete skeleton with flat roof. The drawings are processed in CAD program.
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HOUSE ON THE FOOTHILL - TOWN HOUSE IN THE HISTORICAL CENTRE
Dvořáková, Eva ; Rudiš, Viktor (referee) ; Oplatek, Jiří (advisor)
The main objective of the master´s thesis was a design of the town house in the complicated topografical situation of the foothill of Pekařská street. The topography of the building site is influenced by its surroundings. The street Pekařská is lowering from east to west, but the road Anenská is rising from east to west. The biggest difference between the the lowest and the highest point of the site is 7,5 m. This situation enables to design three entrances to three different floors of the building. An outstanding point of the design of the house is a composition axis which is running up Pekařská street. The town house is facing this axis thus the main entrance of the house is accented. There was a compact house designed, which takes advantage of its very good position – there is a two-floor solution with a shopping mall. The hall in its middle is opening over two floors and it is lightened through a roof lightwell. On this platform is situated an „L“ shaped part of the building, which creates a protection against very noisy Pekařská street. The house is opening its form to the south, to a sunny roof garden. This garden is opened only for inhabitants of the house. The garden improves the quality of the living in the house and substitutes a green area, which used to be in this place. The shape of the building is lowering down from Pekařská street to Anenská road. There are some terraces designed this way to improve the living in the roof apartments and provide a beatiful view to the west.
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Event marketing
Pham, Quynh Trang ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The purpose of this bachelor thesis is to propose an appropriate event for younger consumers for a selected shopping mall. The goal is to enhance its relationship with a particular target group (younger layers) and to both improve the image of the company and attract more visitors from the target group. Furthermore, this thesis is focused on Event Marketing as a modern communication tool and its significance in dynamic competitions that the firms are experiencing nowadays. The whole thesis is divided into two parts. The first part theoretically characterizes Event Marketing. It describes its integration to the communication mix and its planning and designing process. The second part deals with practical solutions of the particular issue with a help of Event Marketing. It includes the analysis of the issue, my own event plan and recommended methods of evaluation of the success of the proposed action.
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Economical, spatial and socio-cultural impacts of large shopping centers building
Janoušková, Linda ; Lindner, Milan (advisor) ; Kouba, Vojtěch (referee)
This thesis analyzes the economical, spatial and socio-cultural implications of large shop-ping centers on their surroundings. The theoretical part summarizes the current situation in the Czech Republic, compares the international findings and depicts the possible impacts of the mall development. The practical part applies the results to the case of the City Park Jihlava shopping center. It identifies and evaluates particular consequences caused by the construction of this mall and suggests ways to correct some of them.
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Attitudes and buying behaviour of customers of a shopping center
JEDLIČKOVÁ, Klára
The aim of this diploma theses is some analysis of attitudes and shopping behaviour in department store Dvořák in Tábor. The investigation was made by marketing research. Its target was to analyze the perception of consumers, their feelings and opinions through the questionnaires. Another aim was to find out from which reasons consumers visit this store, what are they buying, how do they find the environment and what about global features of the store.
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