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Dance Studio Business Plan
Pospíšilová, Julie ; Fadrná, Andrea (referee) ; Fojtů, Kateřina (advisor)
The bachelor thesis is dealing with creation of business interest of founding dance studio. The business plan determines theoretical terms, analyzes the current situation of the market and macro and micro environment. The proposal section, dedicated to the financial plan, which describing single expenses, the efectivity rating and the returnability of the investment in detail.
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Business Plan - Establishment of a Cleaning Services Company
Vondryska, Luboš ; Jurová, Marie (referee) ; Pavláková Dočekalová, Marie (advisor)
The bachelor thesis is dealing with creation of a business interest of founding a cleaning company. In the first part of the thesis, the theoretical Framework of founding a business subject is described. The second part is practical. This part describes founding of the new company. The practical part describes the analysis of micro, macro and SWOT analysis . The third part is devoted to the financial plan, which describes in detail the expenses and revenues of new a firm.
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Strategy of newly formed IT company
Rejman, Jiří ; Klčová, Hana (referee) ; Sodomka, Petr (advisor)
The dissertation aims on strategic tools of new inovative IT company for creating strategic plan. In theoretical part the thesis research strategic tools, developing a product and financing of innovative IT companies and tries to identificate proper right tools for creating strategy. Tools examined in theoretical part are used in practical part to create concrete strategic plan of new company.
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Business Plan
Murín, Miroslav ; Studenka, Jaroslav (referee) ; Afonina, Anna (advisor)
The object of the master´s thesis is a business plan for internet portal Sportuj.cz, which will provide information about sports centres in Brno and surroundings. The thesis contains the theoretical introduction of the business plan and also the analysis of practical part.
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Company Marketing Mix
Dadák, Jan ; Dědoch, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis focuses on problems of optimalization of marketing mix in company Karel Nikl, ltd. In the first part, the author deals with the theoretical knowledge of marketing. The second part is devoted to the analysis of the current state of company. In the final third part, the author tries to suggest changes that will lead to the optimization of marketing mix.
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Entrepreneurial Project
Holík, Lukáš ; Smolíková,, Lenka (referee) ; Heralecký, Tomáš (advisor)
The goal of this dissertation is to create a business plan for mr. David Mokrý - owner of café Blue Queen in Boskovice. In a short time he would like to make his business bigger and found another café - pub (Black King).The needed data for creating a project of new successful cafe, which should become the most popular in selected location, I'm going to get by many market analyses, respective by analyses of internal and external neighborhood.
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Information System Design
Hraško, Branislav ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
This diploma thesis evaluates the current state of a product developed by a company Kentico software s. r. o. called Kentico Kontent. Based on the analysis of the organization and the product is realized a proposal of a log management system designed for customers of the company which is currently not implemented in Kentico Kontent.
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Market Entry Strategy of Netflix in Czech Republic
Do Hai, Linh ; Fojtů, Kateřina (referee) ; Škapa, Stanislav (advisor)
Tato diplomová práce kriticky zkoumá analýzu vstupní strategie společnosti Netflix, který hodlá vstoupit na český trh, s cílem navrhnout vhodná doporučení. Práce obsahuje detailní analýzu společnosti a současného stavu trhu v České Republice. Kriticky přezkoumané teoretické rámce a aplikované analýzy jsou následně použity jako základ pro argumentaci a vyhodnocení problematiky strategie. Doporučení pro expanzi jsou poskytovány na základě vyhodnocených průzkumu a analýz.
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Marketing Communication Mix
Norek, Milan ; Heřman, Pavel (referee) ; Kaňovská, Lucie (advisor)
Bachelor thesis is concerned with analysis of the current marketing situation of the company and the proposals in the area of comunication mix. The first part consists of basic terms and marketing theory. Analytical part focuses on introduction of the company and analysis of the current state. Solutions are proposed and evaluated in the last part.
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