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Strategic Management in Motol University Hospital
Kráčmerová, Martina ; Neumaierová, Inka (advisor) ; Šusta, Marek (referee)
This master thesis deals with strategic analysis of Motol University Hospital, which belongs to the largest hospital complex in Central and Eastern Europe providing complex treatment of whole human body at any age (from prenatal to advanced age). The aim of the thesis is a description of hospital management and assessment of the possibility of using the Balanced Scorecard in health care. The theoretical part contains a basic description of strategy creation, selected methods for analysing internal and external environment and a general description of the Balanced Scorecard. The practical part comprises of an executed strategic analysis of Motol University Hospital, and assessment of hospital´s strengths and weaknesses, opportunities and threats (SWOT analysis). This thesis also contains a survey of scientific literature concerning the usage of the Balanced Scorecard in health care, specifically in hospitals. A result of this survey helps to assess the feasibility of introducing the Balanced Scorecard in Czech hospitals (those in state ownership). This thesis also includes a proposal of strategic perspectives for Motol University Hospital and an evaluation of advantages and disadvantages of implementation into hospital management. A strategy map displays relationships among proposed goals.
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Analysis of environment of the company
Junková, Šarlota ; Dvořáček, Jiří (advisor) ; Krause, Josef (referee)
The thesis analyses environment of the company Vinotéka U Mouřenína, which carries on the import, selling and serving wine, cognac and delicates from the Czech Republic, France and Italy. The thesis is divided into two parts, the first one is theoretical and the second one is practical. PESTLE analysis is used to examine the macroenvironment and Porter five forces analysis is used to examine the microenvironment. At last SWOT analysis is used for analysing internal and external environment of the company. The main purpose of this thesis is to describe the main factors affecting the company.
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Strategic analysis of Nutrend D.S., a.s.
Bouška, Ondřej ; Kubíček, Aleš (advisor) ; Štamfestová, Petra (referee)
The aim of this thesys is to carry out a strategic analysis of the company Nutrend DS, which acts in the field of nutrition and provides nutritional supplements for athletes . Strategic and financial analysis were used throughout the work, in concrete the PESTLE analysis, competition in the industry , Porter five forces analysis and SWOT analysis. The theoretical part presents methods, which are subsequently applied to the practical part of the problem solving. Based on the data, recommendations and procedures were made to the company in order to improve its own strategic management.
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Strategic Analysis of AGOS Stavební a.s. Pelhřimov
Vilímek, Martin ; Strouhal, Jiří (advisor) ; Smrčka, Luboš (referee)
This Master´s thesis deals apply strategic analysis on construction company AGOS stavební a.s. Pelhřimov. Thesis goal is to evaluate the situation of the chosen company within the business environment in which is the business located. Fundamental of thesis is applying PESTLE analysis, Map of competitive groups, Porter five forces analysis, Analysis of internal resources and key success factors, SWOT analysis and evaluation of whole situation.
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Analysis of environment of the company Camaieu česká, s.r.o.
Votočková, Iveta ; Dvořáček, Jiří (advisor) ; Ďurkáň, Erik (referee)
The thesis analyses environment of the company Camaieu česká, s.r.o., which carries on the retail sale of womenswear. The thesis is devided into theoretical and pracitcal. PESTLE analysis is used to examine the macroenvironment and Porter five forces analysis is used to examine the microenvironment. The SWOT analysis combines analysis of internal and external environment of the company. The main purpose of this thesis si to describe factors, which affecting the company.
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Strategic analysis of Czech republic´s wine industry
Svobodová, Lenka ; Špička, Jindřich (advisor) ; Mezera, Josef (referee)
The aim of the thesis is to analyze Czech republic's wine industry environment. Models used in the thesis are typical for strategic analysis and examine both macro and micro view of the examined entreprises. Firstly the PESTLE analysis will be conducted, describing political, economical, social, technological, legal and ecological aspects relevant to the industry within the Czech republic. Secondly I focus on the particular characteristics of the analyzed sector in terms of product differentiation, market size, competition, distribution channels and expected future trends. This characteristic also covers the financial sector analysis as well as value and bankruptcy models. Third section covers Porter five forces analysis and defines impact of new competitors, customers, suppliers, substitutes as well as existing competition. Last section consist of the SWOT analysis of identified market leader. It describes his strengths and weaknesses, and based on previous analyzes formulates opportunities and threats for the industry in which he is located.
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Analysis of environment of the company Severočeské doly, a.s
Nerudová, Andrea ; Dvořáček, Jiří (advisor) ; Slunčík, Peter (referee)
The bachelor's thesis analyses a business environment of the company Severočeské doly, a. s.. The company's core business is the excavation, processing, and sale of brown coal and associated raw materials. The thesis has two parts, theoretic and analytic. 7S analysis is used to analyse the internal business environment. Porter five forces analysis is used to analyse the microenvironment and PESTLE analysis is used to analyse the macroenvironment. The last analysis is the SWOT analysis, in which I use outcomes of previous analyses. The main goal of this thesis is to analyse key factors, which have positive or negative influence on the company.
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Innovation of marketing mix
HONSA, Milan
Cílem práce je zhodnotit současný stav marketingového mixu ve vybraném podniku. Na základě analýzy navrhnout vhodná opatření na zlepšení v oblasti nástrojů marketingového mixu.
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Marketing Situational Analysis of the Hospitality Market in Jindřichův Hradec
Marko, Martin ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The theoretical part of this thesis describes methods used for Marketing situational analysis of the hospitality market in Jindřichův Hradec. Hospitality market is focused on beer consuption. For this purpose are selected and described only appropriate analysis. The practical part describes the market relations by primary and secondary informations. Based on the practical and theoretical knowledge there are recommendations for market new entering subjects.
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Analysis micro and macroenvironment of the company RegioJet, a.s.
Hlaváčková, Kateřina ; Dvořáček, Jiří (advisor) ; Slunčík, Peter (referee)
The thesis analyses micro and macroenvironment of the company RegioJet, a.s. which carries on passenger rail transport. The first part of the thesis focuses on the theoretical basis which is applied on the environment of chosen company in the second part. PESTLE analysis is used to examine the macroenvironment and Porter five forces analysis is used to examine the microenvironment. Additionally, SWOT analysis is done by using the knowledge from the macro and microenvironment of the company. The main purpose of this thesis is to describe factors affecting the company and classify the company within a competition.
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