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Assessment of Company Information System and Proposal of Changes
Fotta, Michal ; Novák, Lukáš (referee) ; Kříž, Jiří (advisor)
The diploma thesis deals with the problem of appraisal of the information system and the proposal of the changes in the respective company. The thesis introduces the theory needed for the analysis of the current state of the information system and the company needs together with the proposals of possible solution leading to the increasing process effectiveness in the company.
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Information Strategy
Jedličková, Marie ; Zahradníček, Pavel (referee) ; Koch, Miloš (advisor)
The existence of an information strategy in a company helps to manage the information system and thereby positively affect the achievement of global strategic goals of the company and its overall market success. This thesis focuses on the creation of an information strategy in a company based on the Czech market, in the sector of small and medium-sized companies. The first part presents theoretical basis of the topic. The second part is devoted to a detailed analysis of the current condition of the company and its potential, which makes it possible in the third part, to identify appropriate amendments, which will be implemented within the enterprise information strategy. The proposed changes will be consistent with the overall strategy of the company and lead to better support of the future development of the company in the market.
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Design and Implementation of Enterprise Information System
Rešovský, Martin ; Klusák, Aleš (referee) ; Luhan, Jan (advisor)
This diploma thesis deals with the assessment, selection, and implementation of an information system. The thesis first introduces the theoretical background needed to understand the issue. In the next step, analyzes of the current state of the company are performed. Furthermore, the requirements for the new information system are summarized, and the evaluation of information system variants is performed together with the subsequent selection of the optimal variant. The following is a description of the implementation of the selected system using project management techniques and an evaluation of the results of the whole work.
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International Marketing Mix of the Winery for Entering the Polish Market
Sečka, Vojtěch ; Mikeska, Zdeněk (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the current state of the international marketing mix of Zámecké vinařství Bzenec s.r.o., which is about to enter the Polish market. The thesis specifies the motives of the winery for entering the Polish market, contains a proposal for a suitable entry into this market. Diploma thesis also includes the elaboration of company’s international marketing mix. Based on the research into competition pricing especially in the Polish retail, the most suitable product lines will be proposed for this type of market.
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Company Performance Evaluation Using EFQM Excellence Model
Libichová, Pavla ; Šindelář, Jiří (referee) ; Bartoš, Vojtěch (advisor)
This master’s thesis is focused on valuation of effeciency of a particular company. This valuation of effeciency is performed on EFQM Model Excellence. Theoretical part of thesis is focused on description of selected models of valuation of effeciancy. In practical part is selected comapany introduced and included it’s field of business. And on the base of EFQM Excellence Model is valuation of efficiency made. The final part of the thesis is given suggestions for improvement.
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Evaluation of the Financial Situation of the Company and Proposals for its Improvement
Kišová, Tereza ; Karas, Michal (referee) ; Žižlavský, Ondřej (advisor)
This bachelor thesis deals with the evaluation of the financial situation of the company XY s.r.o. in the years 2015 to 2019. The thesis is divided into three main parts. The first part focuses on the theoretical basis and specification of selected indicators. The second part sets forth the analysis of the company using the methods mentioned in the first part of thesis, including the evaluation of all results. The third part contains my own suggestions for improving the financial situation of the company.
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Business Plan for the Establisment of the Company Led Garden
Lehar, Adam ; Krobot, Richard (referee) ; Šimberová, Iveta (advisor)
This master’s thesis deals with the evaluation of the business plan to found a company for all seasons indoor growing of herbs and other plants under artificial lighting. For lighting will be used LED lights technology. Due this the name of the company will be named LED GARDEN. The thesis follows the current situation on the local market in order to evaluate the economic attractiveness of the project.
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Company Marketing Mix
Vyroubalová, Klára ; Rozsypalová, Pavla (referee) ; Kaňovská, Lucie (advisor)
Bachelor´s thesis focuses on marketing mix of SwissCentrum software, s. r. o. The theoretical part of this thesis describes the following terms - marketing, marketing environment, marketing mix and SWOT analysis. The analytical part of the thesis evaluates marketing mix of company and SLEPT analysis, Porter analysis and SWOT analysis are used there. The last, project part, contains suggestions for improving marketing mix.
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