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From victory to crisis: The transformation of the media framing of Petr Fiala's government in the Echo Weekly and in opinion texts on the Echo24 website
Malá, Markéta ; Slomek, Jaromír (advisor) ; Osvaldová, Barbora (referee)
This diploma thesis deals with the framing of topics in the Echo Weekly and in the opinion section of the Echo24 website. It tries to record how tribal authors evaluated the activities of Petr Fiala's government during one year against the background of fundamental social changes due to the post-pandemic situation, the outbreak of the war in Ukraine and the economic and energy crisis. The research works with framework analysis using the deductive method, which is based on the search for already defined frameworks. It is a typology of frameworks described in earlier researches as the most frequently used. These are frameworks of responsibility, conflict, economic consequences, morality and the human interest. Searching for them and then analyzing the frames will make it possible to determine which arguments the authors used most often and how they presented the events to the readers. Research questions are set, namely, how the frequency of texts mentioning the government has changed since its appointment over a period of one year, how the frames used have changed during the year and which of them had the greatest representation, and how the authors have changed their arguments regarding the government's activities. In the same way, the hypotheses are set that more and more opinion texts were related...
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Media Image of Media Candidates for the Prime Minister before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021
Jiskrová, Simona ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This thesis focuses on the media image of Andrej Babiš, Petr Fiala and Ivan Bartoš in the daily newspapers Mladá fronta DNES, Hospodářské noviny and Právo in the time before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021. The aim of the paper is to find out whether and how the media image of these three politicians, as the most likely candidates for the Prime Minister of the Czech Republic, differed in these newspapers. In the theoretical part, key theoretical backgrounds are presented concerning the relationship between media and reality, agenda setting theory, as well as the principles of media logic, requirements for media products and media owner's influences on media image. The methodological part characterizes the research methods used, which include quantitative content analysis and visual framing. The output of the thesis is an analytical section with a presentation of the obtained results and a final chapter that is devoted to a discussion of the results with the literature, their interpretation and the limitations of the research. The Newton database was used to obtain the necessary data for the thesis.
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Evaluation of Petr Fiala's Cabinet - February/March 2023
Červenka, Jan
In February and March survey, the Public Opinion Research Centre focused on evaluation of Petr Fiala's government.\n32% of Czechs are satisfied with the person of Prime Minister, 64% are dissatisfied, 27% are satisfied with government's performance and 69% are not.\nGovernment's program 30% of Czechs evaluate positively, 59% hold the opposite stance.\nCommunication with public is seen positively by 30% of Czechs, 66% evaluate it negatively.\nPersonal composition of Fiala's government (24% satisfied / 71% dissatisfied) is area in which we found the most critical evaluation of public.
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Media Image of Media Candidates for the Prime Minister before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021
Jiskrová, Simona ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This thesis focuses on the media image of Andrej Babiš, Petr Fiala and Ivan Bartoš in the daily newspapers Mladá fronta DNES, Hospodářské noviny and Právo in the time before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021. The aim of the paper is to find out whether and how the media image of these three politicians, as the most likely candidates for the Prime Minister of the Czech Republic, differed in these newspapers. In the theoretical part, key theoretical backgrounds are presented concerning the relationship between media and reality, agenda setting theory, as well as the principles of media logic, requirements for media products and media owner's influences on media image. The methodological part characterizes the research methods used, which include quantitative content analysis and visual framing. The output of the thesis is an analytical section with a presentation of the obtained results and a final chapter that is devoted to a discussion of the results with the literature, their interpretation and the limitations of the research. The Newton database was used to obtain the necessary data for the thesis.
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Comparison of the communication of Andrej Babiš and Petr Fiala during the election to the Chamber of Deputies in 2021
Friedel, Gabriel ; Brunclík, Miloš (advisor) ; Mlejnek, Josef (referee)
The thesis deals with the comparison of Andrej Babiš and Petr Fiala's communication during the election campaign before the 2021 elections to the Chamber of Deputies. The specific subject of the research is the communication of both actors towards each other during the pre- election debates broadcast between August and October 2021. The thesis tries to answer the question whether Andrej Babiš used negative campaigning techniques to a greater extent than Petr Fiala. Thus, the theoretical part describes the key concepts related to negative campaigning. To analyse the actual communication during the debates, a method based on the work of William L. Benoit is applied, dividing both actors' statements into three categories: attack, praise, defence. The content analysis of the rhetoric of both actors in the debates and the classification of their statements into these categories shows that the negative campaign was applied to a greater extent by Petr Fiala and not by Andrej Babiš. Petr Fiala more often used attacks and critical statements, whereas Andrej Babiš was more often defensive in his statements. Thus, the theory of the challenger and the defender was confirmed at the same time. The analysis also showed that Petr Fiala more often than Andrej Babiš used attacks directed at the character of the...
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The role of political leaders in Parliamentary elections 2017
Štosová, Tereza ; Shavit, Anna (advisor) ; Hejlová, Denisa (referee)
(Abstrakt) The bachelor thesis is focused on the studying of the influence of political leadership on communication of six political actors during the period of the main electoral campaign. These politicians, who stood for the election to the Chamber of Deputies of the Parliament of the Czech Republic in 2017, were selected on the basis of their election results. The aim of the thesis was to answer the research questions whether these candidates showed elements of leadership and if so what, and then deduce the influence of political leadership on the election. The thesis is divided into three parts. The theoretical part provides the basis for understanding the subject. The following methodological part introduces the applied research methods. The last practical part launches by the characteristics of the studied subjects to bring the reader into the context, since the part that focuses on the research and description of the communication of these political actors is limited in time. Research is conceived as a case study that ranks among qualitative methods.
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Comparison of personal brands perception - the case of party leaders ODS and TOP 09
Kolder, Tomáš ; Shavit, Anna (advisor) ; Perottino, Michel (referee)
This master's thesis focuses on the concept of branding in politics. The main aim of this piece of work is comparison of perception of brand personality. In this case, the party leader Petr Fiala by ODS and Karel Schwarzenberg by TOP 09, have been chosen for this research. The brand value was assessed by procedures which were suggested by K. L. Keller. The OCEAN concept, created by Gerard Saucier, was used for brand personality research, which is the main pillar of this thesis. The sample of 212 students of political science and economics took part in the above mentioned research.
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