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Design, Creation and Implementation of Software Applications in the Corporate Environment
Ullrich, Petr ; Koch, Miloš (referee) ; Novák, Lukáš (advisor)
This thesis deals withthe design, creation and implementation of web application in the corporate environment. The application has the task of partially automating the selected process and is used to create email ads based on data from eshop. Before the actual design and implementation, the theoretical foundation of the thesis is described and analyzes of the company are performed. The result is a custom made system that enables simpler and more efficient creation of mailings.
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Analysis of ZOO Brno Attendance
Stejskalová, Markéta ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
The main aim of this diploma thesis is to analyse visitation of the zoological garden in Brno and to make recommendations which could result in higher values of visitation. The major causes of the fluctuation in visitation are found out and the econometric model is created. Due to this model, we can predict the future values of the reference indicator. In order to determine the interdependence between Zoo Brno attendance and the number of guests accommodated in the South Moravian Region, the econometrics model of South Moravia Region visitation was created too. Based on the analysis of external and internal environment, recommendations which could positively influence Zoo Brno attractiveness and number of its visitors are suggested. All used methods of analysis and creating model are presented in the theoretical part of this diploma thesis.
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Risk Assessment of Trading in Enjoy Trade Ltd. Company on International Markets
Dolníček, Daniel ; Duda, Stanislav (referee) ; Šimberová, Iveta (advisor)
DOLNÍČEK, D. Risk assessment of trading in Enjoy Trade Ltd. company on international market. Diploma thesis. Brno: 2016. This Diploma thesis deals with the analysis of risks and benefits that may occur when trading in selected international markets. The aim of this thesis is to suggest appropriate measures to eliminate risks. In the theoretical part, problem of international trade is defined and important concepts of the risk management are explained. The practical part analysis the internal and external environment of the company and its market position compared to the competition. Furthermore, the situation on the market is evaluated in economic, political, legal and cultural perspective. Various economic and risk-management methods are beeing used for the evaluation. Based on the results of analysis the markets are ranked from the most suitable to the least suitable for international trade.
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Risk Assessment of Trading on International Markets
Machátová, Miroslava ; Čermák,, Petr (referee) ; Šimberová, Iveta (advisor)
MACHÁTOVÁ, M. Risk Assessment of Trading on International Markets. Diploma thesis. Brno: 2014. This Diploma thesis deals with the analysis of risks and benefits that may occur when trading in selected international markets. The aim of this thesis is to suggest appropriate measures to eliminate risks. In the teoretical part, problem of international trade is defined and important concepts of the risk management are explained. Later on a concrete enterprise and its entrepreneurship are introduced. The practical part analyzes the internal and external environment of the company and its market position compared to the competition. Furthermore the situation on the market is evaluated in economic, political, legal and cultural perspective. Various economic and risk-management methods are beeing used for the evaluation. Based on the results of analysis the markets are ranked from the most suitable to the least suitable for international trade.
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Business Plan
Havlásek, Jakub ; Šmarda, Zdeněk (referee) ; Veselý, Josef (advisor)
This bachelor thesis deals with developing a business plan to establish a new restaurant facility in the chosen location, specifically the city Rosice. In the theoretical part, the terms "business" and "business plan" are defined. The analytical part focuses on the identification of existing competition and potential customers. The practical part is focused on the anticipated costs and revenues. The main object of this thesis is a guide how to start a business as efficiently as possible and start a business.
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On-line marketing communication
Skácelová, Pavlína ; Milichovský, František (referee) ; Schüller, David (advisor)
The subject of this diploma thesis is online marketing communication using search engine marketing tools. It specifies what online marketing and search engine marketing are, describes its tools and explains its use. The analytical part of the work uses tools such as analysis of macro and micro environment, analysis of marketing mix and associated SEO analysis. Last but not least, the development of website traffic and the subsequent possible development of this data in the future will also be examined. Based on the findings from the analytical part, in the last part of the work will be designed online marketing communication using search engine marketing.
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The Use of Statistical Methods for Data Processing
Kočárek, Tomáš ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
Main goal of this diploma thesis is to design a strategy to increase the competitiveness of the spa resort Lázně Hodonín. Secondary goal is to predict the future attendance of said spa resort. A theoretical part apprizes the readers with basic terms of tourism, spa procedures, time series and spa resorts from South Moravian area. In the practical part, we will use time series to process an attendance of spa resort and predict its future developement according to a chosen model. In the end we will use SWOT and PESTE analysis to summarize results, which will be used to suggest a recommendation leading to an increase of competitiveness of chosen spa resort.
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Marketing Strategy of the Selected Company
Vybíhal, Tibor ; Chlebovský, Vít (referee) ; Doubravský, Karel (advisor)
The purpose of the master's thesis "Marketing Strategy of the Selected Company" is to propose a marketing strategy for a selected IT company. The theoretical part deals with small and medium companies, their definition and limitations, as well as strategic analysis, marketing strategy and marketing research. The analytical part provides an analysis of the selected company, which is focused on external and internal environment of the selected IT company. Based on this analysis a SWOT analysis is performed. Then quantitative research is performed and afterwards a specific marketing strategy is proposed based on the analytical part and quantitative research. At the end of the work, the contribution of the proposals is evaluated.
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