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Sunk Costs in Public Transport
KNÍŽETOVÁ, Alexandra
This thesis deals with evaluation display of sunk costs in a public transport based on conducted analysis. In the first part sunk costs are defined by means of behavioural economy. There is also a brief introduction of travel time and some basic information about railway transport in Czech republic. The next part looks into the direct display of sunk costs in public transport, more precisely in railway transport. Railway delays are the accurate example of sunk costs in a railway transport. The next part of this work is focused on gather data specific rail route from transport provider. The simulation model was constructed by obtained data. Then the model was able to simulate particular situations of railway delays on the specific rail route. Then follows the assessment of the simulations and the display of sunk costs in these simulations. The sunk costs were also diverted on money. The last part is about a suggestion on how the simulation model could be applied to help the passengers to plan their travel time
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Comparison of the liberalisation of the railway passenger transport market on the example of the Czech Republic and Austria
Zajíc, Marek ; Nigrin, Tomáš (advisor) ; Volf, Jaromír (referee)
The subject of this diploma thesis is a comparison of the liberalisation of passenger rail transport on the example of the Czech Republic and Austria. Based on the legislative framework of the European Union, which both countries have to follow not merely in the field of transport policy, the aim of the thesis is to compare the situation in the two neighbouring Central European countries. Regarding the research, literature and other sources, the thesis focuses on a comparative analysis of how the two countries, comparable in terms of size and population, approach liberalisation. In this thesis, I conclude that the liberalization of the EU passenger rail market process in the Czech Republic and Austria through railway packages is undertaken by different methods. Whilst in the Czech Republic the "vertical separation" is used, where the infrastructure manager and carrier are two different subjects, which leads to business competition objectivity, in Austria the infrastructure manager and the carrier remain in one holding arrangement in relation to the subsidiary companies. It is important to analyse both of the approaches continuously, especially with regard to the period of 2023-2033, which is to be the last transitional decade, followed by absolute liberalisation of the passenger rail market....
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Postavení podniku České dráhy, a. s. na trhu osobní železniční dopravy v České republice
Tomiczek, Jan
Tomiczek, J. Position of the company České dráhy, a. s., on the passenger rail transport market in the Czech Republic. Bachelor thesis. Brno: Mendel in Brno, 2017. The bachelor thesis deals with the position of the company České dráhy, a. s. on the passenger rail market in the Czech Republic. The aim of the thesis is to evalua-te the influence of the liberalization of the railway passenger transport market in the Czech Republic on the economic situation and business strategy of the com-pany České dráhy, a. s. in the years 2010 to 2015. First, the economic concepts and contexts related to competition in passenger rail transport are explained. Then the situation of Czech Railways with changes in its business strategy is described. In the practical part, I investigate the influence of the liberalization of the personal railway market on the development of the Czech Railways' economic situation and on the changes in its business strategy. Part of the thesis is the for-mulation of recommendations for the future business strategy of Czech Railways.
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Liberalizace osobní železniční dopravy v České republice
Šarmírová, Michaela
Šarmírová, M. The liberalization of the rail passenger transport in the Czech Republic. Diploma thesis. Brno: Mendel University, 2015. The aim of this thesis is to evaluate the impact of liberalization of rail passenger services in the Czech Republic, both in terms of competing companies, as well as from a consumer perspective. The tool for achieving is the objective analysis that focuses primarily on the importance of competition for the Czech Republic. The first part is a literature review that includes a demarcation and definitions of basic concepts in the field of passenger transport. It will focus on the development and current state of liberalization of rail transport and competition, both within the field and between transport modes. Part of own work is a comparative analysis of the three largest railway operators in the Czech Republic -- Czech Railways RegioJet and Leo Express. This will also include an evaluation questionnaire. The conclusion will then be evaluated and briefly described the overall results of the analysis and recommendations will be provided in passenger rail transport.
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RegioJet Marketing Strategy Analysis
Pavlíčková, Veronika ; Odehnalová, Jitka (advisor) ; Průša, Přemysl (referee)
This bachelor thesis deals with the current marketing trends in the sector of services, which are demonstrated on the example of a concrete company -- RegioJet, a.s., which runs a personal railway transport. This company is interesting particularly for the fact that it brought competition to the Czech railways, which has been missing here completely for many decades. The aim of this thesis is to analyse the current marketing strategy of this company. For this purpose, both the theoretical knowledge from the first chapters of this thesis and the findings from the following practical part will be used. The practical part consists of the SWOT analysis and the analysis of the marketing and communication mix. Based on these pieces of knowledge, the thesis evaluates the marketing strategy and presents the possible improvements and recommendations for this strategy.
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Communication strategy of RegioJet
Frysová, Pavla ; Mikeš, Jiří (advisor) ; Postler, Milan (referee)
The aim of the Master's Thesis is to analyze communication strategy of the Czech passenger train operator, RegioJet. The theoretical part of the thesis focuses on marketing mix of the company operating in the sector of transport services and on marketing communication as one of the tools of marketing mix. Further theoretical chapters deal with six forms of communication mix and new trends of marketing communication with a focus on digital marketing. The first chapter of the practical part characterizes the passenger rail transport market in the Czech Republic and introduces the company, RegioJet. Based on the evaluation of information from primary and secondary sources, the communication mix of the company is analyzed and the comparison with communication activities of competitors is made. The last chapter provides an evaluation of communication strategy with emphasis on its strengths and weaknesses and the recommendations to the communication strategy are suggested.
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Public rail transport in Germany with focus on DB
Karkošková, Soňa ; Mervart, Michal (advisor) ; Jirsák, Petr (referee)
This bachelor thesis is focused on public rail transport in Germany. In this thesis are described theoretical aspects of rail transport. The attention is paid to development of public rail transport since unification of Germany till now, when the main targets are increase in attractiveness of public rail transport and increase in environment protection. This thesis deals with the main provider of mobility -- Deutsche Bahn and its divisions. There exists three the most important divisions in the field of providing services public rail transport. The first one administers rail infrastructure. The second one provides services of long-distance rail transport. The third one provides services of local public transport.
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Financial Evaluation of Investment in Public Railway Transportation
Horák, Jan ; Sieber, Martina (advisor) ; Kopkáně, Heřman (referee)
This thesis analysis the current situation on the Czech railways a consequently financially evaluates patterned investment of private sector in this field. It is composed of the Theoretical and Applied part. In the Theoretical part we summarize the contemporary methodological appliance used for investment evaluations. It is an overview of main approaches to the evaluation and the methods of particular variables quantification. The Applied part describes the current situation in the Czech railway public transportation, identifies its key properties and shows general perspective of possible investments. Then using the theoretical caucus we evaluate a fictive business intention in this field.
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Public passenger transport in Slovak Republic
Pavlík, Peter ; Zelený, Lubomír (advisor) ; Mervart, Michal (referee)
This thesis deals with public transportation in Slovak Republic. It shows transportation infrastructure of Slovak Republic, describes laws for business in public transportation and shows activity of manager of railways -- ŽSR and the biggest operator of railways transportation ZSSK a.s. At the end, there is shown the way that railways transportation could follow in the future.
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