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Company Marketing Mix
Vyroubalová, Klára ; Rozsypalová, Pavla (referee) ; Kaňovská, Lucie (advisor)
Bachelor´s thesis focuses on marketing mix of SwissCentrum software, s. r. o. The theoretical part of this thesis describes the following terms - marketing, marketing environment, marketing mix and SWOT analysis. The analytical part of the thesis evaluates marketing mix of company and SLEPT analysis, Porter analysis and SWOT analysis are used there. The last, project part, contains suggestions for improving marketing mix.
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Marketing Mix of Selected Company
Obrtel, Gabriel ; Císek, Jan (referee) ; Schüller, David (advisor)
Bachelor thesis is focused on assessment of actual marketing condition in ACO Industries k. s. and it contains the proposal for its improvement. The theoretical part, first, defines marketing from the most general point of view and then it passes into the definition of marketing mix and other marketing tools. Practical part contains the description of ACO Industries k. s. and its assessment using the marketing mix. It continues with the proposal of the draft measures leading to improvement of actual marketing condition.
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Application of marketing mix in public administration
Szusciková, Kateřina ; Hanák, Tomáš (referee) ; Dohnal, Radek (advisor)
This thesis is focused on marketing, especially on the marketing mix, which is processed in classical and specific form for public administration. The theoretical part of the thesis defines basic areas of marketing, marketing environment, marketing mix, situational analysis and methods that can be used in the processing of these analyses. The practical part of the thesis deals with analysis of the internal and external factors and the subsequent design of a marketing mix for the defined territorial unit.
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Marketing Mix
Nováková, Petra ; Štůsek, Jaromír (advisor) ; Tučková, Karolína (referee)
This bachelors thesis elaborates on the topics of Marketing mix. The thesis is divided into two parts: theoretical and practical. The theoretical part describes the importance of marketing, marketing mix and seven elements that are characteristic to the services. It is a product, distribution, price, promotion, people, physical evidence and processes. The practical part is focused on the solutions itself. It describes the use of marketing mix at the company Autoškola Horčička, LTD. At the end of the practical part there is a recommendation for improving of the current situation of the company.
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Company Marketing Mix
Vyroubalová, Klára ; Rozsypalová, Pavla (referee) ; Kaňovská, Lucie (advisor)
Bachelor´s thesis focuses on marketing mix of SwissCentrum software, s. r. o. The theoretical part of this thesis describes the following terms - marketing, marketing environment, marketing mix and SWOT analysis. The analytical part of the thesis evaluates marketing mix of company and SLEPT analysis, Porter analysis and SWOT analysis are used there. The last, project part, contains suggestions for improving marketing mix.
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Marketing Mix of Selected Company
Obrtel, Gabriel ; Císek, Jan (referee) ; Schüller, David (advisor)
Bachelor thesis is focused on assessment of actual marketing condition in ACO Industries k. s. and it contains the proposal for its improvement. The theoretical part, first, defines marketing from the most general point of view and then it passes into the definition of marketing mix and other marketing tools. Practical part contains the description of ACO Industries k. s. and its assessment using the marketing mix. It continues with the proposal of the draft measures leading to improvement of actual marketing condition.
|
|
|
Application of marketing mix in public administration
Szusciková, Kateřina ; Hanák, Tomáš (referee) ; Dohnal, Radek (advisor)
This thesis is focused on marketing, especially on the marketing mix, which is processed in classical and specific form for public administration. The theoretical part of the thesis defines basic areas of marketing, marketing environment, marketing mix, situational analysis and methods that can be used in the processing of these analyses. The practical part of the thesis deals with analysis of the internal and external factors and the subsequent design of a marketing mix for the defined territorial unit.
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