Original title: Marketingový mix vybrané firmy
Translated title: Marketing Mix of Selected Company
Authors: Obrtel, Gabriel ; Císek, Jan (referee) ; Schüller, David (advisor)
Document type: Bachelor's theses
Year: 2013
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: Marketing; marketing mix; marketing mix tools; Porter’s analysis; relationship marketing; SLEPTE analysis.; SWOT analysis; Marketing; marketingový mix; nástroje marketingového mixu; Porterova analýza 5 konkurenčních sil; relationship marketing; SLEPTE analýza.; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/27132

Permalink: http://www.nusl.cz/ntk/nusl-247600


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2016-06-03, last modified 2022-09-04


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