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Comparative analysis of the national newspaper supplements Salon, Kavarna and Orientace
Farná, Kateřina ; Köpplová, Barbara (advisor) ; Šoltys, Otakar (referee)
Diploma thesis "Comparison analyses of national newspaper supplements Salon, Kavarna and Orientace" analyses supplements of national, daily released newspapers: Pravo (Salon), Mlada fronta DNES (Kavarna) and Lidove noviny (Orientace). Essential methods used in this work are quantitative analysis, applied to specified moths during years 2006-2008, and chronological analysis of chosen issues during years 1998, 1999, 2000 and 2005. Based on them, various evaluations of supplement main characteristics, specific features and differences were observed. Most important characteristics investigated in the work are: supplement content and graphic conception, placement within the carrying newspaper, structure of published literature forms, themes and sub-themes. There can be also found summary of each supplement history, list of its typical authors and internet version description. Author of this thesis also introduced related overview of Czech literary and cultural magazines (Literarni noviny, Host, Divoke vino, Revolver Revue, Tvar nebo A2) and briefly stated profiles of main national newspapers. To gain supplement readers characteristics, approximate sociological questionnaire was processed among university students.
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Media regulation and its representation in czech newspapers from 1991 until 2011
Vojtěch, Adam ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
The thesis "Media Regulation and its Representation in Czech Newspapers from 1991 until 2011" concerns in its theoretical part with legal regulation of media in the Czech Republic, in particular with regulation of three basic media sectors - press, radio and television broadcasting and internet. It defines basic statutes in the scope of media law and analyzes the most important legal provisions, including the activity of regulatory bodies. Furthermore, the thesis compares the Czech regulation of media with regulation in selected foreign countries. Their selection and categorization is based on three media systems as defined in the book of Daniel C. Hallin and Paolo Mancini "Comparing Media Systems". In the second part, the thesis concerns with practical analysis of media content of two Czech dailies MF Dnes and Právo in the period from 1991 until 2011. The analysis deals with articles which are somehow connected to the issue of broadcasting and press media regulation. It tries to deduce how the dailies present media regulation and if emphasizing of particular topics could influence legislative acts regulating media. In particular the thesis concentrates on the press bill and the broadcasting bill which were extensively criticised in the analyzed dailies. One of the main results of the...
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Media Representation of Prague ZOO
Vojtová, Magdaléna ; Jirák, Jan (advisor) ; Dorčáková, Jana (referee)
The main aim of the bachelor thesis "Media Representation of Prague ZOO" is to analyze and describe the media representation of this institution in daily newspapers BLESK, MF DNES and Pravo in the period from 1st January 2009 to 31st December 2011. The theoretical part of this thesis deals with media concepts and theories, primarily with concept of representation, stereotyping and media construction of reality. This part also serves as a platform, which anchors the following practical part. In practical part, first, I introduce the method of quantitative content analysis and the specific procedure I have chosen. Then I present the results of my research and their interpretation. The data evaluation confirms the main hypothesis, that the media representation of Prague ZOO is associated with the family of lowland gorillas, which lives there. We can say, that representation of Prague ZOO in media is created in very stereotypical framework, which has not changed in the monitored period and we can not expect any change in the near future.
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Tabloidization of Czech dailies before and after the death of Karel Svoboda
Cífka, Petr ; Trampota, Tomáš (advisor) ; Vojtěchovská, Martina (referee)
The diploma thesis "Tabloidization of Czech dailies before and after the death of Karel Svoboda" focuses on suicide of popular Czech songwriter and composer and analyzes the way in which Czech dailies covered this event - including tabloids and also quality papers. This diploma thesis is a case study, with brief theoretical introduction about tabloidization and framing and detailed analysis of framing in three important Czech dailies, which contributes to the description of some of the aspects of tabloidization of Czech newspapers.
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Media image of China in Czech daily newspapers in the year of holding the 2008 Summer Olympic Games
Janecká, Petra ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
Diploma thesis "Media image of China in Czech daily newspapers in the year of holding the 2008 Summer Olympic Games" tries to capture a media image of China in Czech daily newspapers represented by MF Dnes, Pravo and Hospodarske noviny. The analysed time period is the whole year 2008, the year of the Summer Olympic Games in Peking, when China got even into the biggest interest of media. The method of the diploma thesis is to examine chosen articles with quantitative content analysis which tries to answer the questions regarding the thematic agenda of the newspapers connected to China, originality of the stories or the positive or negative character of the articles in general. Last but not least the analysis takes into account the phenomenon of Olympic Games and the tense events around them which also brought its part of articles and topics. As the analysis deals with a trio of newspapers with various reader's profiles, it focuses on differences among them too.
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Media Imagine of Transformation of Elite after 1989: Moral Havel and Technocrat Klaus
Loudová, Barbora ; Just, Petr (advisor) ; Osvaldová, Barbora (referee)
Czechoslovak society underwent a fundamental change in 1989, in which a certain portion of society, previously restricted from official intervention in politics, took crucial part. Even though this part of society (the dissent) was before 1989 restricted from participation in politics, it had been doing so. However, in illegal ways at that time, for which had been the involved often persecuted. This group of dissidents later contributed to the revolutionary changes, which is the source of certain mythology that began to appear in connection with them. During 1990s their influence decreased, and the dissent's political elite was gradually replaced by a new right- wing elite, promising economic reform and rapid transformation. The idealistic conception of politics was replaced by the pragmatic one and completely different and ambitious personalities came to the foreground. The new characters did not come from the background of fight against totalitarianism, yet they quickly gained political skills. This transformation of elites in Czech society can be expressed via comparison of Václav Havel and Václav Klaus, as both of them were among the main initiators of domestic politics. Therefore, this diploma thesis is focused on them and their media portrayal. The media reflect everyday reality and pose as...
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Babiš vs. Bakala. Comparison of the Media Image of Zdeněk Bakala in the MF Dnes, Hospodářské noviny and Právo Dailies
Trojanová, Tereza ; Miessler, Jan (advisor) ; Lütke Notarp, Ulrike (referee)
The main goal of this thesis is to analyze the media image of the influential Czech businessman Zdenek Bakala who is also the owner of the company Economia, publisher of Hospodarske noviny. Bakala is a member of a small group of Czech billionaires who have completely taken control over the most important media groups and thus all national dailies over the last decade. Politician Andrej Babis is also concidered as one of them. His entry into the media market after the acquisition of the Mafra was the most significant moment for the rise of the so-called oligarchization of domestic media. Czech media ownership changes have raised suspicions that these modern media magnates have acquired the media in order to defend their economic and political interests. There are concerns mainly because they could influence the content of the media and thus disrupt editorial freedom and jeopardize the functioning of the entire media system. They can also use their media power to influence public opinion, which is largely shaped by the media. This thesis will therefore want to verify whether the owners use their influence in their media. This assumption will be demonstrated on the analysis of Zdenek Bakala's media image. Firstly, the research examines the way his own Hospodarske noviny informed about him and finds...
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Reporting Ice-Hockey: Women's and Men's Perspective
Hrbáčková, Anna ; Němcová Tejkalová, Alice (advisor) ; Záruba, Robert (referee)
The thesis called Reporting Ice-hockey: Women's and Men's Perspective focuses on possible differences in works of female and male sports journalists. In the theoretical part, the issue of gender in sports journalism, basic stereotypes associated with the work of female sports journalists and the characteristics of the female writing style are introduced. In the practical part, reports of specific Czech journalists about ice-hockey are analysed. The analysis includes audio-visual reports from Branky, body, vteřiny; Hokej den poté, and written reports from Mladá fronta Dnes and online news server iDNES.cz. The emphasis is put on, for example, the frequency of statistical data, the description of the atmosphere and emotions, the originality of expressions or the use of sports journalism jargon and clichés. The aim of the qualitative content analysis is to prove whether and how the reports of selected female and male sports journalists differ.
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