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Attitude of czech daily press Lidové noviny, Mladá fronta Dnes a Právo to direct election of the president of the Czech republic
Kottová, Anna ; Kraus, Jiří (advisor) ; Jirák, Jan (referee)
My thesis named "Attitude of Czech dailies Lidové noviny, Mladá fronta Dnes and Právo to the first direct Czech presidential election" should confirm or disprove the bias of the three Czech newspapers in the period between the first and the second round of the direct presidential election. The first part of thesis focuses on selected chapters of media, linguistic and semiotic theories regarding bias. It also discusses the process of direct elections and CVs of Karel Schwarzenberg and Miloš Zeman. At first, I used quantitative analysis to determine if the newspapers were balanced and provide comparable space to the both candidates. Then I applied the qualitative analysis to find out what language and semiotic components used the authors from newspapers to inform the public about the candidates of the second round of direct elections. Depending on the findings, I divide the articles into positive, neutral, negative categories for Karel Schwarzenberg and positive, neutral, negative for Miloš Zeman. After the victory of Miloš Zeman the bias was discussed. This thesis should answer the question of whether the three Czech newspapers were biased in favour of Karel Schwarzenberg or Miloš Zeman between the first and the second round of the first direct Czech presidential election.
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The Rate of Negativity in Miloš Zeman's and Karel Schwarzenberg'Reflection in Media during Presidential Election in 2013.
Tvarohová, Jana ; Křeček, Jan (advisor) ; Štechová, Markéta (referee)
Diploma thesis The Rate of Negativity in Miloš Zeman's and Karel Schwarzenberg' Reflection in Media during Presidential Election in 2013 analyses the rate of negativity in the news production of three national newspapers - Mladá fronta Dnes, Lidové noviny and Právo - about these presidential candidates. Time range setting is one month before first round of presidential election and one month after first round of presidential election. The presidential election in January of 2013 was completely different from previous presidential elections. People voted in a direct presidential election. It was very important event, in which the media were very interested. Press, television and radio broadcasting were filled with presidential election, candidates, debates and many reflections. Media have taken it a bit contradictory. Apart from the ordinary information that were important for the public knowledge, the media resorted to the kind of media storm. There were a hight rate of negativity in the news against Miloš Zeman. On the contrary, Karel Schwarzenberg was reflected as an ideal president. The public was separated into two groups by media. First group was supporters of Miloš Zeman and the second one was supporters of Karel Schwarzenberg. The aim of this diploma thesis was to find out, how much...
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Direct presidential election in the Czech media environment
Bém, Michal ; Jirák, Jan (advisor) ; Cebe, Jan (referee)
The presented diploma thesis on the topic Direct election of the President in the Czech media environment aims to clarify how the selected internet news portals (iDnes.cz, iRozhlas.cz, Novinky.cz, Blesk.cz) reported on the second rounds of the direct election of the head of state in years 2013 and 2018. The theoretical part of this work focuses on the definition of theoretical concepts, such as media image, media product or representation. It also deals with the factors of the enactment of the direct election of the president and the resulting impact on society. In the analytical part, articles from selected servers in a specific period will be examined with the help of quantitative content analysis, which should, among other things, clarify how the media decided to approach this new institution.
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Candidate endorsement in media under Economia, Ltd. before the Czech presidential election 2013 and 2018
Martinovský, Marek ; Moravec, Václav (advisor) ; Štoll, Martin (referee)
Author: Marek Martinovský Thesis name: Candidate endorsement in media under Economia, Ltd. before the Czech presidential election 2013 and 2018 Abstract The subject matter of this thesis is to analyse the phenomenon of media endorsement during the Czech presidential elections of 2013 and 2018 in the Czech media landscape. The sample consists of media outputs of two select media under the Economia publishing house, namely Hospodářské noviny and the Aktuálně.cz news website, 14 days prior to the second round of both elections. The paper discusses various theoretical aspects of newspaper endorsement in - mostly US - media and briefly presents examples in the Czech ones as well. The core of the thesis is a quantitative content analysis via which we can attain the volume of explicit and implicit candidate support in select media, as well as find any correlation with the concrete examples of endorsement in both outlets. The secondary goal of the thesis is to provide data about the previously unmapped terrain of endorsement during the 2018 Czech presidential election
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The role of Karel Schwarzenberg in the Czech-German relations
Duháčková, Klára ; Kunštát, Miroslav (advisor) ; Kučera, Rudolf (referee)
This bachelor thesis sums up the role of Czech politician Karel Schwarzenberg during the forming of the Czechoslovak politics as well as his impact on shaping the Czech and the global European policy. The first part of the thesis introduces the personality of Karel Schwarzenberg followed by a brief introduction of the house of Schwarzenberg and the influence the Czech aristocracy had on the land during the 1930s. The second part of the thesis is focused on the Schwarzenberg's exile in Vienna, primarily on his role as a chairman in the International Helsinki Federation and the beginning of his cooperation with Václav Havel. The following part depicts his return to Prague, which was associated with the serving as the chancellor of the presidential office and the ongoing negotiations regarding the Czechoslovak- German Treaty on Good Neighbourliness and Friendly Cooperation. In 1992 Schwarzenberg left Prague Castle and primarily devoted to his foundational, cultural and publishing activities. The main emphasis is put on his role of the Minister of Foreign Affairs of the Czech Republic, whom he was between the years 2007 and 2009 and then again during the years 2010 and 2013. The thesis demonstrates the Czech-German mutual relationship within the purview of Karel Schwarzenberg.
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The role of political leaders in Parliamentary elections 2017
Štosová, Tereza ; Shavit, Anna (advisor) ; Hejlová, Denisa (referee)
(Abstrakt) The bachelor thesis is focused on the studying of the influence of political leadership on communication of six political actors during the period of the main electoral campaign. These politicians, who stood for the election to the Chamber of Deputies of the Parliament of the Czech Republic in 2017, were selected on the basis of their election results. The aim of the thesis was to answer the research questions whether these candidates showed elements of leadership and if so what, and then deduce the influence of political leadership on the election. The thesis is divided into three parts. The theoretical part provides the basis for understanding the subject. The following methodological part introduces the applied research methods. The last practical part launches by the characteristics of the studied subjects to bring the reader into the context, since the part that focuses on the research and description of the communication of these political actors is limited in time. Research is conceived as a case study that ranks among qualitative methods.
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The analysis and comparison of the media response on the political campaigns of Miloš Zeman and Karel Schwarzenberg prior to presidential election in 2013
Ročková, Anna ; Halada, Jan (advisor) ; Moravec, Václav (referee)
This bachelor thesis deals with a media response to a presidential campaigns of Miloš Zeman and Karel Schwarzenberg as they were the two candidates of the second round in presidential elections. This media response is analysed in newspapers Mladá fronta Dnes, Hospodářské noviny, Lidové noviny, Právo and on internet portals iDnes, iHned, lidovky.cz. This presidential election took place in 2013 and it was historicaly the first presidential election when inhabitants of the Czech republic elected the president directly and that is why not only the selected media but also society took interest in such an occasion. With a certain time distance, this bachelor thesis rates how did media responded on the presidential campaigns of the candidates of the second round of this election and if it was more the printed media or the online reported about this presidential election. Another goal of this thesis is to find out whether any of those two candidates used a negative campaing against his oponent. The theoretical part deals with the terms used in the thesis, with the presidential election itself with biography of the candidates and of course with the media. The practical part contains the analysis of the media response of the selected media, the comparison of online and printed media and also the analysis of...
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Comparison of personal brands perception - the case of party leaders ODS and TOP 09
Kolder, Tomáš ; Shavit, Anna (advisor) ; Perottino, Michel (referee)
This master's thesis focuses on the concept of branding in politics. The main aim of this piece of work is comparison of perception of brand personality. In this case, the party leader Petr Fiala by ODS and Karel Schwarzenberg by TOP 09, have been chosen for this research. The brand value was assessed by procedures which were suggested by K. L. Keller. The OCEAN concept, created by Gerard Saucier, was used for brand personality research, which is the main pillar of this thesis. The sample of 212 students of political science and economics took part in the above mentioned research.
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Modern Campaigning in K.Schwarzenberg's presidential campaign - Fundraising, Volunteering, Endorsement
Šindelář, Jiří ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
The bachelor's thesis "Modern campaigning in K. Schwarzenberg's presidential campaign: Fundraising, volunteering, endorsement" focuses on specific methods in election campaigns. In the first part it describes fundraising, volunteering and endorsement in context of political communication and marketing. It also mentions reasons for their usage and possible ways of execution and communication. The brief summarization of application of these methods in Czech campaigns is at the end of the first part. The main part of this thesis describes and analyses fundraising, volunteering and endorsement in Karel Schwarzenberg's 2012/2013 presidential campaign using primary and secondary sources. In terms of fundraising the thesis analyses its communication and amount of donations, furthermore, it describes whether practice from the USA was applied. Moreover, the thesis deals with the acquisition of volunteers and individual supporters, also mentioning the internal communication and volunteer communication with voters in the Schwarzenberg's campaign. Potential reasons for emphasis on endorsement are mentioned at the end.
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Comparison of Czech television presidental debates after the first round of direct presidential election and their impact on the change of candidate's media image
Némethová, Eva ; Šmíd, Milan (advisor) ; Hájek, Roman (referee)
This work focuses on four television debates od Czech television, television Nova and television Prima family, which were aired on the January 17, 18, 23 and 24, 2013. These are the only television debates, which took place between the first and the second round of the direct presidential election. The thesis summarizes the formation of the direct presidential election in the Czech Republic along with the development of the electoral campaigns of eleven candidates, describes the progress of the first round and the interim before the second round of the direct presidential election. Furthermore, the work subjectes these four debates to in- depth analysis, quantitative analysis, particularly combinated with a content image analysis. The research results are supplemented by qualitative findings from newspaper articles from the Lidove noviny, Hospodarské noviny and Blesk (January 13 to 25, 2013) reflecting monitored debates.
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