|
|
Spanish Gastronomy in Tourism
Frauenterková, Iveta ; Kalábová, Markéta (advisor) ; Valentová, Jana (referee)
The aim of the thesis is to characterize Spain as a specific destination of tourism industry in relation with gastronomic wealth, to describe a gastronomy in each autonomous region of Spain and to analyse current situation of offer of the spanish gastronomy in Prague. The theoretical part defines the terms tourism and gastronomy, characterizes Spain, its economic situation and contribution of tourism industry to economy of the country. The practical part focuses on spanish regions, their traditional gastronomy and on holidays and festivals connected with gastronomy. In conclusion, the thesis provides an evaluation of level of the spanish gastronomy in Prague. The method used for the analysis was mystery shopping and the authenticity of spanish dishes served in restaurants in Prague was evaluated by practical knowledge of the author.
|
|
|
Communication Activities of Prague Food Festival for year 2011
Kolevová, Iva ; Dolanská, Nora (advisor) ; Hejlová, Denisa (referee)
Communication activities of Prague Food Festival for year 2011 bachelor thesis includes an introduction to experience tourism with the definition of culinary tourism as a part of the food tourism which comes under the experience tourism. Then the description of the festival and its history follows, after that I analyse Prague Food Festival the brand and its image, its target group and festival's positioning. In the analysis of communication activities I focus on the mentions in the media - i.e. on the form of public relations because the paid advertising is used less by the festival (only in the form of print advertisement in partner media and in few other and in the form of citylights). Most annalysed communication channel is the new media, i.e. Internet.
|
|
|
Gastronomy as a modern motive in tourism
Lenhartová, Michaela ; Jenčková, Jiřina (advisor) ; Valentová, Jana (referee)
This bachelor's thesis focuses on the gastronomy tourism in the Czech republic. The theoretical part concentrates on defining basic terms in tourism and gastronomy tourism. The aim is to characterize the growing importance of gastronomy as a modern motive in tourism. The practical part consists of a questionnaire and it also includes its results. The third part contains of the offer of selected Czech travel agencies, which focus on providing services related to culinary tourism.
|
|
|
Culinary tours
Mokrišová, Kristýna ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
The theme of the bachelor thesis is gastronomy tourism, which is becoming increasingly popular in modern trends of tourism. The thesis aims to define the basic terminology of the subject area - to define the terms of food, food and beverage service and gastronomy; to describe the gastronomy as a part of the national culture and at the same time as an element of globalization; to analyze culinary tours and to map the attractiveness of the area of gastronomy; last but not least, to introduce specific types of journeys of discovery of gastronomy and to emphasize the advantages of cuisines in each destination. In the paper, we will focus on three selected destinations, which will be elaborated in three model offers. Part of the goals of this work is to create a decision-making models and a proposal for decision support system, allowing gastronomically oriented travel agency to make relevant offers to the client.
|
|
|
National gastronomy products, ingredients and related events
Parmová, Markéta ; Mlejnková, Lena (advisor) ; Voříšková, Barbora (referee)
This bachelor's thesis deals with issues of the national gastronomy and issues of the gastronomy tourism in the Czech Republic as well. The thesis is focused on typical Czech national products, ingredients and related events. The main focus is especially on gastronomic atractivnesses within the Central Bohemia Region. The description of protected designation according to the European union and a summary of certificated eatables and products in the Czech Republic are mentioned in one part of the thesis. In general, the thesis presents gastronomy as one of the important parts of tourism in the Czech Republic.
|
|
|
Gastronomy as a motive for foreign outgoing tourism
Ječmínková, Irena ; Mlejnková, Lena (advisor) ; Indrová, Jarmila (referee)
This bachelor's thesis is about the gastronomy tourism in relation to outgoing tourism in the Czech Republic. The theoretical part focuses on defining the basic terms in tourism, gastronomy tourism and marketing in tourism. The practical part consists of the characteristics of travel agencies that offer culinary tours for clients from the Czech Republic and comparison offered culinary tours. It also includes a research and its results. The aim of the research was to characterize the growing importance of gastronomy as a motive for outgoing foreign tourism. Than to define typical culinary countries in the opinion of Czechs and to analyze if Czechs taste national gastronomies and if gastronomy plays a role when they are choosing a destination.
|
|
|
Gastronomy of Spain
Osvaldová, Daniela ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The aim of the thesis is to point out the importance of Spanish gastronomy for the tourism of the country and not only by using the one another connection between gastronomy and tourism, but also by characterization of typical features of Spanish cuisine and mentioning regional gastronomic differences, which contribute to its diversity. In the theoretical part of the thesis there is described the relationship between tourism and gastronomy. Gastronomy is not only one of the basic elements, which support the tourism of Spain, but it is also important for the related industries. There are mentioned basic geographical information, history of the country so as history of Spanish gastronomy. The thesis describes typical habits and traditions connected with food. The gastronomic differences of particular autonomous regions and their typical dishes and product are important too. The thesis deals with todays newest gastronomic trends in Spanish gastronomy, which influence it pretty much. It is especially the molecular gastronomy, fusion food, slow food, showcooking. The association Saborear Espaňa ("Taste Spain") cares for the advertisement of Spanish gastronomy abroad and tries to promote the national cuisine, typical products and wine routes among the foreign tourists.
|
guest ::
