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Suggestion for the Improvement of the Company´s Culture
Balášová, Lucie ; Václavíčková, Pavla (referee) ; Pokorný, Jiří (advisor)
In my annotation I dead with the problems concerning company´s culture and its influence upon the effectiveness of work in given firm. In publication we find by basic theoretic knowledge relating to company´s culture, it´s investigation, formation, meaning, etc. Publication of this thesis contains the summary of the problematic section and suggestion how to improve the current firm´s culture in which will the firm find practical usage.
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Company´s Culture and its Influence on Customers
Tučková, Kristýna ; Kunertová, Helena (referee) ; Pokorný, Jiří (advisor)
This bachelor thesis deals with the corporate culture of ABC CYKLOSPORT s.r.o. and the promotion of the market. It is focused on maintaining customer satisfaction and the related increase in market share for the company. It is already established theoretical knowledge of the topic of corporate culture. In the second part there is a description and evaluation of questionnaire survey. These results constitute an established cornerstone for the design of measures that will lead to an increase in market share and streamline the work of employees.
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Organizational Culture - the Suggestion of the Process of the Company Growth
Kirchnerová, Zuzana ; Minarovičová, Eva (referee) ; Pokorný, Jiří (advisor)
The bachelor’s thesis is focused on improving the conditions of organizational culture in the company Sloane Park Property Trust, a. s. through results obtained from a questionnaire survey. The deficiencies in work content and entering into the company were detected in the company on the basis of an analysis of these gained results. Measures leading to the elimination of the deficiencies were proposed consequently. The principal aim of this thesis is the proposition of possible changes in the area of organizational culture by the company´s expansion. Namely these are formalization of the company´s relationships, formation of the ethics code, founding of a staff department, management training, audit of organizational culture and usage of the intranet.
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Company Culture of XY, s.r.o.
Bezděková, Veronika ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the corporate culture of Krematorium zvířat, s.r.o. It focuses on employee training and company presentation to customers. Theoretical section defines the concepts and phenomena associated with a corporate culture and marketing mix. The practical part reflects the findings of the theory, leading to the determination of optimal steps and suggestions to improve the current situation of the firm.
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Suggestion for the Improvement of the Company Culture in the Centre of Insurance
Weirichová, Jana ; Venc, Jaroslav (referee) ; Mráček, Pavel (advisor)
The thesis “A Suggestion for the Improvement of the Company Culture in the Centre of Insurance” deals with the analysis of the corporate culture in the Centre of Insurance, a company that provides financial services. The main target of the thesis is to ascertain the power and standard of the corporate culture, as well as employees’ satisfaction. It aims to identify the elements of the corporate culture according to Schein’s model, and based on a questionnaire enquiry suggest such measures that would improve the corporate atmosphere and thereby contribute to the increase in the productivity of labour.
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Corporate and communication culture in a construction company
Bedřich, Daniel ; Winkler, Ondřej (referee) ; Linkeschová, Dana (advisor)
This bachelor thesis focuses on internal communication and corporate culture in the company GEMO. This bachelor thesis is systematically divided into a theoretical part and a practical part. In the theoretical part of the work, based on a search of professional literature, the issue of internal communication in the company, corporate culture and, last but not least, the specifics of construction companies are introduced. The practical part uses the method of quantitative research in the form of a questionnaire. The questionnaire is used to find out how internal communication and corporate culture are set up in the selected company. There is also an interview with a manager in the company. Furthermore, the method of SWOT analysis is used in the practical part of the work. The method was included because it is able to identify specific strengths and weaknesses in a specific area and strategy. Based on this SWOT analysis, recommendations for improving the current situation are defined.
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Corporate Culture as a Way to Gain Customer
Selingerová, Jana ; Měsíčková, Michaela Vítek (referee) ; Milichovský, František (advisor)
This thesis deals with the corporate culture, whose successful operation is the basis for finding a customer. The theoretical part summarizes the concepts that outline how important corporate culture is for successful business. Findings from the theoretical part are subsequently used in the other part of the work. The analytical part includes analysis and questionaire research whose task is to detect problems and deficiencies. The last part of the paper contains proposals to improve the current situation.
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Proposal of Company Communication Improvement Targeted to Raise Costumer's Satisfaction
Hladíková, Lucie ; Koščíková, Gabriela (referee) ; Světlík, Jaroslav (advisor)
Diploma thesis focuses on intra-company relations which are an integral part of company culture and intra-company communication. The Theoretical part of this theses is focused on communication process as such, individual types and theories of communication. One part of it is description of cultural influence and company image that strongly affect the communication inside the company thorough all the organization. On bases of questionnaire research the practical part is focused on particular company, i.e. on confirmation or disproof of the stated hypotheses that claims that individual elements of communication mains and quality of communication inside the company are direct tools, influencing and determining the company culture. Finally diploma theses summarizes all the findings arising from diploma theses and possible recommendations to improve the communication.
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The Utilization of Internal Marketing for Increasing Employee Satisfaction
Dostálová, Iveta ; Uhrová, Kamila (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the use of internal marketing to increase satisfaction of the employees in the specific company. There is a theoretical background of given issue in the theoretical part. The analytical part is centred on the analysis and description of the current situation in the company. One part of the analysis is also a questionnaire. In the proposal part, the definite solutions are introduced in accordance to gained information. These changes will lead to an increase of the employee satisfaction.
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