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Proposal for Strategic Brand Development Activities
Gášpárová, Kristýna ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
The thesis focuses on the development of the Czech Republic Army as a brand and the strengthening of its reputation. Within the scope of the thesis, the foundations for the successful development of a theoretical framework suitable for building the brand of non-commercial organizations will be defined. The analytical part will be dedicated to the approaches to branding of the Czech Republic Army and other selected foreign armies. Attention will also be paid to other relevant areas that have an impact on brand perception. Based on the analyses conducted, proposals will be developed to enhance the perception of the Czech Republic Army as a modern, innovative, and reliable organization that is also an attractive employer.
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Czech soldiers' leisure time during their duty in Resolute Support mission at HKIA in Afghanistan
PERNÁ, Tereza
Title of the thesis is "Meaning of the free time for Czech Republic soldiers deployed at HKIA base". It is focused on free time specifics of the soldiers who are member of 20th Czech Task Force, especially from soldier point of view and directly his experience with spending free time during this mission at this base. The aim of the thesis is to deeply understand the meaning of free time in this specific situation, at this base, in this time. The thesis is divided into two parts. The first, theoretical, part describes the free time, specifics and obstacles of the base environment. Secondarily this part describes psychological phases during the mission and its impact on the soldiers themselves. Finally it describes history of the Resolute Support Mission from the military point of view. The second, research, part analysis half-structured interviews by using qualitative method. This method has been chosen as the best way in accordance with aim of this thesis and security measures in place. The conclusion of the research has been splitted into several domains. The basic domain concerns soldier's subjective meaning of the free time which can be affected by traumatic experience. Other domains describe restrictions of the free time, its functions, connection between free time and stress or impact of free time on duty, relationships or lifetime at the base.
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Anthropometric factors of Czech artillery soldiers
Šimsa, Jáchym ; Sýkora, Karel (advisor) ; Vokounová, Šárka (referee)
Title: Anthropometric factors of Czech artillery soldiers Objectives: The aim of this paper is to evaluate somatotype and body composition of Czech artillery soldiers. It compares three different methods of determining body fat and searches for an easily measurable and reliable predictor of low bone density, whereas evaluating correlations between selected anthropometric factors. Methods: Members of the 13th Artillery Regiment Jince were divided into three groups according to their classification, after which a stratified selection was used to maintain appropriate ratio of the groups. The study involved 189 men and 20 women (age 31.7 ± 6.4 years; height 178.4 ± 7.7 cm; weight 83.8 ± 13.6 kg). All participants were active professional soldiers at the time of the measurement. The data were obtained in the Jince Military Base and in the biomedical laboratory at the Faculty of Physical Education and Sports of Charles University. Each volunteer underwent four procedures - Heath- Carter somatotyping, Durnin-Womersley body fat estimation, a detailed bioelectrical impedance analysis (BIA) using Tanita MC-980, and a full-body dual-energy X-ray absorptiometry (DXA) using Horizon System. To determine mutual relations, Kendall rank correlation coefficient was used and the level of significance was set at p =...
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The value of regeneration in service physical education of selected members of the Czech Army
Kleisl, David ; Kinkorová, Ivana (advisor) ; Jandová, Tereza (referee)
Title: The value of regeneration in the process of physical education of selected members of the Czech Army Objectives: The main aim of this study was to determine the attitude to physical recovery of soldiers of the Honor Guard of the Czech Army. Methods: Quantitative research was conducted by a survey. Collected data was obtained using an electronic online survey which was created on the Google Forms platform. The data collected from 85 active respondents were then analyzed. Results: The data that was obtained by using an electronic online survey indicates, that 90.6% of all respondents use some kind of regeneration treatments. 81.8% of respondents use a combination of sauna and steam, which is the most used regeneration procedure. 41.6% of respondents use regeneration procedures several times a week and 32.5% of respondents use regeneration procedures at least once a week. 51.6% of respondents consider the term regeneration as a complex concept that includes sleep, rest, recovery of the body after physical activity, targeted use of regenerative procedures, energy recovery and an essential component of the physical training process. Keywords: regeneration, professional physical education, Army of the Czech Republic, Honor Guard
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The Czech-German Military-Security Cooperation vs. the Arising Strategic Culture of the Czech Republic
Stojanovová, Kamila ; Handl, Vladimír (advisor) ; Dvořák, Pavel (referee)
This bachelor thesis depicts the Czech-German military-security cooperation in context of the security cultures of both countries. It focuses on the specific German strategic culture, however, the process of emerging strategic culture in the case of Czech Republic as a possible limiting factor for the military cooperation with Germany has also been pointed out. The theoretical base of this work are the concepts of political- military culture from Thomas U. Berger and strategic culture from Kerry Longhurst. The key criteria for the compatibility-analysis of both strategic cultures are the historical experience with the use of military force, the attitudes to army and use of force across the political elite, in the public opinion and in strategic papers, and the legitimation process of military missions. According to this, the aim of the work is to find the reason why in the period prior to the accession of Czech Republic to NATO the cooperation in the political and practical spheres didn't take place in the same intensity. At the same time, it tries to find the reason why the participation of the Czech Army in PRT Faizabad has been the only significant moment in the military cooperation with Germany after the NATO-accession in 1999. However, this work doesn't leave out the recent development, which...
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The Army on the media battlefield
Klementová, Jana ; Nečas, Vlastimil (advisor) ; Halada, Jan (referee)
The thesis "The army on the media battlefield" examines the extent to which the Ministry of Defence and the Army of the Czech Republic are media institutions. If they take media logic and if they subject to pressure of the journalists. All this in a theoretical frame of four phases of mediatisation that is defined by Jesper Strömbäck's work in 2008. The theoretical part defines terms such as mediatisation or media logic. The thesis also focuses on the explanation of corporate communication, which is related to the Ministry of Defence and the Czech Army. In the conclusion of the theoretical part both institutions are defined and the emphasis is on their communications department. The methodological part describes the research method of semi-structured interviews, which are used to collect relevant data. It also defines the research problem and research questions. The third part of the thesis is devoted to research where data collected from nine respondents from the Ministry of Defense and the General Staff of the Army are analyzed and categorized to relevant research questions. Respondents answered questions that addressed the communication objectives of the Army, formats and contents of the communication, new media and their work in relation to editorial routines. Respondents described what...
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Embedding the approach to war reporting
Folta, Adam ; Marjanovič, Teodor (advisor) ; Osvaldová, Barbora (referee)
In this bachelor thesis called Embedding the approach to war reporting I would like to bring coherent material about embedding. The first part of the text will cover the historical setting of embedding in context. It roots into the ancient times and through World War I. or Vietnam War the text terminates with Ukrainan crisis. Another part of the work will bring information about objectivity whether embedding shows complete and comlex reporting. If is it true that journalist, who spent a time with troops, will be affected by the troops, thus the objectivity will turn up a dilemma.. In the bachelors thesis I would like to present principle of journalist ethics, which are usefull for being in a conflict or crisis situation. The legislation is also part of the text and it is connected with rules, which have to be followed by embed. These rules are part of the bigger concept of ISAF organization. Another part of my bachelor thesis involves an attitude of Czech army and shows how Czech system works. In the practical part of the work I will publish the transcript of three interviews with journalists like František Šulc, Michal Kubal and Teodor Marjanovič. These journalists were embedded with Czech and American troops in the Second Gulf War in 2003, and during operations in Afghanistan. In my bachelor...
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The use of active military back up troops during exceptional events
KLOTZOVÁ, Alena
The aim of this bachelor thesis is to analyze the usefulness of active armed forces backups to solve various types of extraordinary events. The thesis is divided into two main parts, the theoretical part and the practical part. In the theoretical part, the thesis deals mainly with the definition of Active backups of the Army of the Czech Republic and their history, which is important for understanding the needs of the backup forces of the armed forces. Furthermore, in this section are presented units of active reserves, which the Czech army has. The theoretical part also deals with the valid legislation, in which the status of advance payments is adjusted and especially the conditions of entry and very important training, without which it would not be possible to deploy them in emergency situations. The practical part is focused on the training of selected company active reserves, which should participate in the deployment in an emergency. Four unstructured interviews with members of the Armed Forces of the Czech Republic and a member of the Active Advances were made for the best understanding of active reserve issues. In order to achieve the goal, the theory and findings of these interviews were compared. The work can be used as study material or as a resource for military units to which the Active Advance Units are assigned and which allocate forces and resources for emergency assistance. As has been found in the comparison, Active advances are currently not mainly due to poor legislation applicable to dealing with emergencies, with the exception of events that would be long-term in the order of several months.
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Physical education and physical training systems in the armies of European countries
Korčák, Jakub ; Thiel, Dan (advisor) ; Sovák, Libor (referee)
Title Physical education and physical training systems in the armies of European countries. Purposes The aim of this thesis is to identify the anchoring and stability of physical training in selected European armies. Methods Using a questionnaire survey, I gained information on selected European armies. I asked 40 soldiers from foreign armies by email. The questionnaire included 21 questions, of which 11 were open-ended and 10 were closed-ended. Questionnaires were collected by application Google forms that allows creating and managing questionnaires. Although the research results can not be quantified, due to the topic of research and opportunities to conduct the research I have chosen a quantitative method of data collection and specifically a questionnaire survey. Results They compare physical training systems in European armies. The results show differences between systems. The results show that the selected European armies have a very similar system of physical education and agree with most of the criteria examined. Key words Physical education system, physical preparation, army, Czech army.
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