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Competitiveness of Project Management Software
Květoň, Petr ; Kuboš, Jaroslav (referee) ; Juřica, Pavel (advisor)
The bachelor thesis deals with the comparison of the competitiveness of software for project management. The main software is Navigo3, developed and distributed by Navigo Solutions s.r.o. The first part describes the company itself and its product, then describes competing software and the mutual comparsion. The next section will focus on implementing appropriate tools that will enhance the competitiveness of Navigo3 software.
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Bussines plan - Reorganization of Existing Company
Chmelař, René ; Pavláková Dočekalová, Marie (referee) ; Luňáček, Jiří (advisor)
The subject of this bachelor thesis is the composition of the detailed business plan for the reorganization of an existing restaurant in Brno, which is focusing os sport broadcasts. It is a company, where many customers go every day. The main purpose of the bussiness plan will be to improve and increase the efficiency of services. In the first part the business plan is based on the compiled theoretical knowledge. The second part is focused on the analysis and the research of internal and extrernal environment. The aim of the thesis is to find out whether the business plan for the reorganization of an existining company is prepared properly and to evaluate i fis realistic.
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International Marketing Strategy of a Selected Company
Berková, Lenka ; Sláma, Josef (referee) ; Chlebovský, Vít (advisor)
This thesis serves as a proposal to improve the international marketing strategy in Renishaw s.r.o. The theoretical part focuses on the basic concepts of marketing, communication mix, PEST analysis or SWOT analysis. The analytical part translates the theoretical backgroung into a practical part and an analysis of the internal and external environment of the company is made. Based on the results, a strategy is proposed, which is found in the third part of this thesis.
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Proposal for Measures to Improve the Quality of Services and Selected Marketing Mix Tools
Adam, František ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The thesis deals with the improvement of services and selected tools of marketing mix of LIFT and FIT using the mystery shopping method in LIFT and FIT and their direct competitors. The first part of this thesis deals with the theoretical concepts that are closely related to this thesis, followed by the characteristics of the company. The analytical part deals with the analysis of the 5 P's and the research conducted and then it is evaluated using the SWOT matrix approach. Based on the analysis and the research conducted, the last part of the thesis will propose recommendations for improving the services and selected tools of the company's marketing mix.
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Demand Analysis and its Application for Building of Competitiveness of the Company
Bradáčová, Nikola ; Lehotský, Bronislav (referee) ; Bayerová, Vladimíra (advisor)
This thesis deals with the demand analysis of the company Apleg systems, Ltd., which focuses on the production, sale of fencing components and service providing in the form montages and advice. It characterizes the market in which the company operates, and analyses customers and factors affecting their demand through price elasticity of demand determines their reactions to price changes. Performs analysis of the company and the competition analysis and based on results of these analyses proposes measures to improve the competitiveness of this company.
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Competitive Intelligence System Design at Selected Company
Dudová, Kateřina ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
The diploma thesis is focused on the process of introducing Competitive Intelligence into a selected company. The purpose of this thesis is to propose a way that would help the company with orientation in a competitive environment and thus improve its position in the market. The knowledge from the theoretical and analytical part is used as starting points for the actual design of the Competitive Intelligence process and for determining the best method of analysis of the most important competitor.
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Analysis of the external environment for a selected company
FEJTOVÁ, Nikola
The aim of the work is to analyse the external environment of the selected company in two markets with the help of selected analyses of strategic management and questionnaire survey. The selected company is Sodexo, a.s. After that it is designed a strategy for increasing the competitiveness of this company. Methodological procedure: Firstly, it is a definition of basic concepts and individual analyses used for the external environment; then the description of the whole company, an application of individual analyses of strategic management to the selected company; after that the evaluation of the company's position based on the results of questionnaires and analyses; finally, it is a proposal of a strategy for increasing the competitiveness of the selected company.
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International Marketing Strategy of a Selected Company
Berková, Lenka ; Sláma, Josef (referee) ; Chlebovský, Vít (advisor)
This thesis serves as a proposal to improve the international marketing strategy in Renishaw s.r.o. The theoretical part focuses on the basic concepts of marketing, communication mix, PEST analysis or SWOT analysis. The analytical part translates the theoretical backgroung into a practical part and an analysis of the internal and external environment of the company is made. Based on the results, a strategy is proposed, which is found in the third part of this thesis.
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