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Restoration of the monastery in Šternberk
Wernerová, Valerie ; Kocourek, Tomáš (referee) ; Guzdek, Adam (advisor)
The subject of the thesis was to create an architectural study of the revitalization of part of the building of the former Augustinian monastery in Šternberk, including its surroundings and garden. It was essential to find a new functional use of neglected spaces and determine the overall concept of the object's functioning. The building of the former monastery is to serve as a place for rest, cultural development and relaxation in a demanding era. It is functionally divided into two parts that intertwine. Firstly, it is a part intended primarily for the local population, for concerts, theaters, cultural days, social events... that is, for social and cultural enjoyment. The second part is aimed at people looking for a change of environment, relaxation in a pleasant space with high-quality facilities and recharging new energy. Within the monastery, pleasant accommodation has been created with spaces for rest, sports, relaxation, but also remote work. Both functions complement each other, the space of the restaurant, cafe or beer hall serve both residents and staying guests. The small wellness centre is also open to those interested from Šternberk as well as a gym, an open library or a beautifully landscaped garden that encourages relaxation for both locals and guests. A significant input into the architecture is the arrangement of the inner courtyard. Roofing of the courtyard, which is open today, is proposed. At the same time, a new staircase and an elevator are added in the courtyard. In the monastery grounds, it is possible to pass from east to west through the accessible monastery garden, in which parts of the English park intertwine with the baroque garden. In the south-western part, a underground garage is being built, hidden under green roof connected to the garden.
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Sales Promotion and Advertising of a Specific Café
Vodehnalová, Hana ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is elaborated for the café facility Kavárna v parku. It deals with marketing communication, focusing mainly on the areas of sales promotion and advertising. The theoretical part describes basic concepts from the field of marketing, including marketing communication, advertising tools, sales promotion, and customer behaviour. The analytical part of the thesis is aimed at describing the current state of marketing communication, exploring customer preferences, and the competitive environment. The proposal part of the thesis includes specific recommendations for improving the business's marketing strategy, with these recommendations based on the business analysis.
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Establishing of the Small Company
Mazurová, Andrea ; Chlebovský, Vít (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis focuses on the establishment of a small business, which will be a café in the village of Doudleby nad Orlicí. The theoretical part of the thesis defines the basic important concepts from the field of entrepreneurship, the establishment of the enterprise and methods of strategic analysis of the company's surroundings. In the analytical part of the thesis, strategic analyses of the external and internal environment are elaborated. The design part of the thesis contains a proposal of a business plan, which will be the basis for the establishment of a small business.
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Business Plan
Cichá, Anna ; Ptáček, Roman (referee) ; Heralecký, Tomáš (advisor)
The bachelor's thesis concentrates on creating a real business plan for launching a café. It's structured into three main sections: theoretical, analytical, and practical. The theoretical part lays down the groundwork for the subsequent sections. The analytical part involves examining the current market scenario. In the final practical section, it presents personalized solutions, followed by a summary of the outcomes attained at the conclusion of the thesis.
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Sales Promotion and Advertising of Company
Di Pietro, Luca ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
The bachelor's thesis deals with the marketing communication of a specific bakery company with a focus on advertising and sales support. All information about the company was provided mainly from interviews with the owner of the business and his employees. The work consists of three parts. The first part focuses on the theoretical description of the information needed to understand the rest of the work, the second part analyzes the company itself and its surroundings. In the final, design part, there are provided suggestions and recommendations for improving current marketing communication
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University climbing centre, Pardubice
Grund, Michal ; Remeš, Josef (referee) ; Müller, Jan (advisor)
The subject of the bachelor's thesis is the design of a new climbing center and the preparation of construction documentation. The building of the University Climbing Center in Pardubice is located on the southern side of the city of Pardubice, on the border of the Dukla housing estate. The construction is situated in a built-up area on flat terrain. It is a 4-story building in the form of an oval with one underground floor. The roof structure is mono-pitched with a coating of hydro insulation weighted down with washed river pebbles. The building is divided into 3 functional units. The main function of the building is served by the climbing wall, which is accessible from the underground floor and runs across all floors. The second above-ground floor houses a boulder wall with facilities, forming the second functional unit. The last third function consists of space for both trainees and the public on the first above-ground floor, where there is a reception with a rental service and a café with seating in a glazed arc space. The sports facility is designed for a total of 60 trainees. The building is designed with nearly zero energy consumption in a low-energy standard. The design also accounts for the use by persons with limited mobility and orientation. The structural system of the building is reinforced concrete monolithic. The vertical perimeter structures are reinforced concrete with a thickness of 200 mm with contact insulation ETICS with mineral wool boards with a thickness of 200 mm. Internal vertical and horizontal load-bearing structures are of reinforced concrete with varying thicknesses. The roof structure consists of steel rolled I profiles anchored to the vertical walls. The roof assembly is on a load-bearing trapezoidal sheet with a coating of hydro insulation made of TPO foil weighted down with washed river pebbles. The building is founded on a flat foundation slab with a thickness of 350 mm. A terrace for seasonal operation of the café and a small forest park with a playground will be created on the site.
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Water and Sports Centre Pisárky
Prachárová, Adriána ; Vostrejž, Dušan (referee) ; Boleslavská, Yvona (advisor)
According to the assignment, it is a building meant for needs of members of the rowing team, and should act as their training facility, with dressing rooms and spaces for meetings. Besides this purpose, the building should act as a public building and therefore be used by the public. During the design process, it was important to comply with the demands of the rowing team, and bring them an optimal space for training, as well as attract the public towards sports. There are plans for a new training canal, in the plot where the building is placed, and so the design took inspiration in the shape of the canal and translates it into its rounded shape at the front. There is a café and dressing rooms along with kanoe storage on the ground floor, as well as technological room. The second floor offers a massaging room, physiotherapy, multifunctional room, three offices and adjacent kitchen with terrace. These will be available for rent. The floor below ground contains a gym. There are also dressing rooms, wellness, and a training pool for rowing with its own technological room. The one thing that is supposed to catch attention are walls made with Profilit, which is a glass profile that is embedded into aluminium frame. These glass walls are used instead of regular windows and complete the round façade facing the canal. The whole plot of land is meant to be used for recreation, there will be exterior courts for playing sports and paths along the river which neighbours said plot. There will also be plenty of spaces for sitting, especially along the training canal so people can come and cheer for their favourites.
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Gemini
Hanzalíková, Miroslava ; Františák, Luboš (referee) ; Marek, Jiří (advisor)
This project deals with the revitalization of a high school named GEMINI for medically disadvantaged youth and its surroundings. The bachelor's thesis focuses on the design of the school's revitalization, the concept of the school garden, the former exchange station, and a café with a community center.
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Residential Complex on the Red Hill in Brno
Cibulová, Monika ; Mléčka, Jan (referee) ; Kratochvíl, Jan (advisor)
The topic of the bachelor's thesis deals with the problematic situation in the area of housing, when the demand for housing exceeds the current offer. The design of the residential complex consists of an apartment building, an apartment complex and a multifunctional building. The proposal includes a square with a café terrace, a pond, a residential street, parking and private community gardens. The goal was to create a pleasant environment for residents and visitors to the site.
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Commercial centre Miris garden
Dračka, Jakub ; Landa, Karel (referee) ; Pavlovský, Tomáš (advisor)
The subject of the bachelor thesis is the design of the Miris Garden Commercial Centre within a holiday resort, which is also to include a hotel, marina and countless apartment villas, which are not part of the design. The property is located at the foot of the Velebit Mountains, near the Paklenica National Park and the village of Starigrad-Paklenica in Zadar County, Croatia. The assignment is based on an urbanistically nonsensical concept, namely the developer's intention to build a seasonal holiday resort located almost in the bosom of nature, in addition to a scale far exceeding the aforementioned village, the nearest settlement in the area. The bachelor's thesis was preceded by a studio project, which was, however, completely reworked after long deliberations and a struggle with one's own conscience, but the original intention remained – to hide the undesirable building in the local landscape under a layer of soil and to show as little of it as possible. The building is conceived as a small village, a cluster of small houses concentrated in one long street, which is, however, quite rugged and thus creates several nooks and small streets along its length. This street opens out towards the Velebit Mountains and partly towards the Adriatic Sea. While the front, and the only visible façade, is articulated, the others are hidden underneath the ground level. A longitudinal service and supply corridor runs through the building, separating the shops and restaurants from their back-of-house, warehouses and process rooms. There is an underground garage under the northeastern part of the building. The roof of the building is green, planted with fruit trees and sloping. The forecourt of the building is also planted with trees, the trees provide shade and shelter for birds and bees. The shell of the building is made of rammed concrete, the layers of which visually relate to the surrounding landscape of limestone. There is no lift in the building. The shops are designed in a minimalist way to maximise the use of outdoor space and to take account of seasonal use. Lighting and ventilation is provided by chimneys, thus transforming the original function of the chimneys according to current needs and requirements.
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