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Development of Business Model of Small Company with Focus on E-shop
Vala, Štěpán ; Schüller, David (referee) ; Zich, Robert (advisor)
Tato bakalářská práce se zaměřuje na sestavení návrhů na zlepšení e-shopu skupiny firem ADW. Návrhy jsou podložené analýzou konkurence, jejich e-shopů a analýzou současného e-shopu. V teoretické části jsou vysvětlené teoretické koncepty pro tento rozvoj. V analytické části je vyhodnocená současná situace e-shopu firem ADW a jsou zde zmíněné oblasti, ve kterých je potřeba provést určité kroky k rozvoji pro dosažení cílů v budoucnosti. V poslední části bakalářské práce je část návrhová, ve které jsou navrženy potřebné kroky k rozvoji potřebných oblastí.
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Proposal for Business Strategy of Newly Established Company
Šesták, Ondřej ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Ve 21. století se v srdci Evropy stále najde množství lidí, kteří mohou jen s velkými obtížemi sehnat dobře padnoucí obuv. Nejedná se o nějakou specifickou potřebu, ale jde minimálně o případ slečen a žen s chodidly začínajícími na velikosti bot 43. Diplomová práce se zabývá touto situací z podnikatelského hlediska a nabízí potenciální řešení ve formě obchodní strategie nově založeného podniku. Navržená obchodní strategie může být použita jako jeden z materiálů pro rozhodování ohledně vstupu na trh s nově založenou firmou.
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Podnikatelský plán pro startup projekt PlayBallGoal
Dolinský, Adam
Dolinský, A. Business plan for startup project PlayBallGoal. Bachelor thesis. Brno: Mendel university in Brno, 2016. The aim of this bachelor thesis is to create business plan for project PlayBallGoal using innovative and modern startup methods and its subsequent verification. This thesis is divided into two parts. First part is theoretical part compiling and comparing different opinions of authors of literature about business planning. Second part of the bachelor thesis is dedicated to elaboration and verification of the own business plan with recommendations for its beginnings.
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Business plán obchodu s fotografickým vybavením
Topolář, Marek
The aim of this diploma thesis is to develop a business plan to establish a photographic store in Brno. The thesis is divided into three main parts. The theoretical part explains basic terminology related to strategic management and strategic analysis. A quantitative research, analysis of internal and external environment and a stakeholder analysis, which revealed strengths, weaknesses, opportunities and threats for the business, is broken down in an analytical part of the thesis. Then financial analysis follows. Specific strategies, which are based on these factors, are designed in order to successfully start the business. The last part discusses designated solutions.
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ICT in Strategic Management of Companies
Nováková, Natália ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The subject of the diploma thesis is proposing the use of ICT in the implementation of a business strategy in the company M&P optik s.r.o.. The thesis examines key internal and external factors related to the implementation of the business strategy of the company, evaluates them, and proposes the specific implementation of ICT to achieve strategic objectives.
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IS/IT Support of Implementation of Business Strategy
Ondroušek, Martin ; Frýbová, Pavlína (referee) ; Zich, Robert (advisor)
The subject of this diploma thesis is proposing the use of IS/IT in the implementation of a business strategy in a geological company operating in a very specific market. The thesis examines key internal andexternal factors related to the implementation of business strategy of the company, evaluates them and proposes concrete implementation of IT/IS tools to support achievement of strategic goals.
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Business Plan - Starting an Event Agency for Cultural and Social Events
Stržinek, Daniel ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The agency will deal with organising social and cultural events providing gastronomical services and unusual experiences based on customers’ orders. The thesis is composed of two parts – theoretical and practical. The theoretical part focuses on the structure of the business plan, necessary analyses, sources of financing, and legal forms of business. The practical part comprises of knowledge gained from specialised literature and experience in this field. The conclusion involves a comprehensive choice of one most suitable option which is completed from a wide range of possibilities in separate chapters.
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