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Profile of female publishers/editors and their media image
Procházková, Ivana ; Halada, Jan (advisor) ; Zavřelová, Monika (referee)
This bachelor thesis deals with the profile of women publishers / editors and their media image. The first part of the thesis presents the traditional role of women in the field of book culture in the historical context. The main topic is selected important women publishers and editors and publishing houses in which they worked and continue to operate during the thirty-year period from 1989 to 2019. In this part of the work, I try to bring their comprehensive profiles, analyse their professional approach and differences in their activities. The next chapter consists of the introduction of other important women publishers / editors working in the domestic book culture. The second part presents an analysis of the media image of these selected women publishers and editors. The monitored media were both cultural and literary magazines and daily newspapers. The reference period covers the years 1989 to 2019. In a separate chapter, the work also brings two interviews with our key publishers, Ivana Pecháčková and Markéta Hejkalová.
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Profile of the Práh Publishing House from Its Inception to the Present
Vaňková, Michaela ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The aim of the bachelor's thesis is to present the Czech publishing house Práh, which is unique among other medium-sized publishing houses in that none of the large publishing houses are behind it, on the contrary, for a long time there was only one person standing behind it. Since it is not possible to separate the person of Martin Vopěnka, the founder of Práh, and the publishing house itself, the introductory part of the first chapter is dedicated to introducing his person and his work not only as the founder and owner of Práh, but especially as a writer. In the next part of the first chapter, the thesis deals with the situation in the field of publishing shortly before and after the establishment of Práh, because the publishing house was established in 1991, two years after the Velvet Revolution, when an inexhaustible number of publishers in Czechoslovakia were founded and disappeared very quickly. It was a wild period for a publishing activity in our country. In other parts, the work is reserved for the Práh publishing house itself, where it first describes the circumstances of its origin, the first years of operation and also the current operation. The third chapter deals with the production of Práh, presents editions and the most important authors. The largest part of the thesis is dedicated...
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Fantasy Genre in Czech Publishing Houses
Behenský, Petr ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The thesis refers to Czech publishing houses publishing fantasy, and to the condition of the fantasy genre in the environment of the Czech book market. This situation is examined through the analysis of the production of three publishing houses - Laser, Polaris, and Straky na vrbě. The aim is to discover how the market with fantasy literature developed during the last decade and to compare the success of the individual publishers and their strategies. The theoretical part deals with the role of the Publisher on the book market, mostly through his function as an entrepreneur and simultaneously as a bearer of culture. Next, it examines the current Czech book market. In the next part, the fantasy genre is defined, as well as its origins, development and the history of publishing fantasy in the Czech Republic. After that, the three analysed publishing houses are examined, with the focus on their publishing strategies. The practical part then compares the books published between the years 2009-2019 and their media response in the magazine Pevnost, online fanzine FantasyPlanet, online book database Databáze knih and the regular sales rankings of the Association of Czech Booksellers and Publishers (Svaz českých knihkupců a nakladatelů). First, each medium and the form of its response (review, user rating,...
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Children's books from the Baobab publishing house for pre-schoolchildren and their role in the development of the reading literary
Smutná, Petra ; Laufková, Veronika (advisor) ; Hník, Ondřej (referee)
The aim of this diploma thesis is to describe the uniqueness of the Baobab publishing house books for pre-school children and to find out what is the opinion of parents and pre- school teachers on selected books from this publishing house, on their content and on their graphic design. In the theoretical part I describe and explain the basic concepts of the reading literacy. I also devote to the contemporary situation in the book market for children, especially pre- school children, mostly non-readers. I focus on a small alternative publishing house called Baobab, its book production for children in general, and on its awarded books. In the empirical part I interviewed parents (41 returned questionnaires altogether) about their awareness and opinion on the Baobab publishing house and on selected books published by Baobab, namely Jak zvířataspí (How Animals Sleep), Šmalcova ABECEDA (Šmalec's Alphabet) and Z domu a zahrady (From the House And the Garden). I also interviewed 7 pre- school teachers to find out about their awareness of the Baobab publishing house and about their opinion on the selected books. Unlike the parents, all teachers had known the publishing house. It was proved that although the publishing house was awarded several prizes for its children's books (especially for the graphic design), the...
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Nakladatelství Franze Kafy and Its Role in the Cjontext of Czech Publishing Culture
Korčeková, Denisa ; Halada, Jan (advisor) ; Köpplová, Barbara (referee)
My diploma thesis deals with the Nakladatelství Franze Kafky publishing house. It is a case study about problematics of small publishing house, which is oriented on a small audience, and its place on the contemporary book market. Nakladatelství Franze Kafky was oficially established in 1991 in Prague, and it is a part of a non- profit cultural organisation called Společnost Franze Kafky. The transformation and history of the book market from 1990 to 2016 is outlined in order to understand the contemporary context. The second part of the thesis is focused on the history of Nakladatelství Franze Kafky, divided into two stages according to two former chief editors - Marta Železná and Markéta Mališová. The last chapters are dedicated to description and analysis of the way of publishing practice, and the internal structure of the organization, and its possible differences from the usual process of book creation. Subsequently, book production and three main profile editions are presented. The aim of the thesis is a comprehensive description of the history and present state of Nakladatelství Franze Kafky.
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Children's Books and Media Convergence
Parkanová, Šárka ; Zezulková, Markéta (advisor) ; Köpplová, Barbara (referee)
This thesis focuses on the children's literature and the cross-medial approach to storytelling for children. The topic is seen in the context of the Czech Republic and the German-speaking part of Switzerland. The aim of this thesis is to understand the relation between the children's literature and the cross-platform approach to the children's story from the point of view and an experience of book publishers, professionals on the children's media and the media in the life of children and children themselves. Within the frame of the cross-national social research was used the method of in-depth interviews with the adult participants and the method of focus groups with the children. According to the results of the research is neither the market environment nor the attitude of the society in the Czech Republic or Switzerland ideal for creating the children's cross-media contents, but the situation is slowly changing and it is possible that the share of the cross-platform contents created for children by the local authors will increase in the future.
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Self-publishing v českém prostředí a změny na knižním trhu s ním spojené
Blažek, Radek ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
One of the first Czech research papers on self-publishing. Even though unsuccessful and forbidden authors could publish a book on their own in the past, the current phenomenon of self-publishing can be arranged on-line in just a few clicks and for much cheaper. Self- publishing began to spread since circa 2005 - in the Czech Republic and abroad simultaneously. This thesis shows how the development has unfolded differently in the Czech Republic and in the USA, which is considered the cradle of this technology. The first chapter of this thesis analyzes the history of book publishing and many different ways to publish a book, and defines self-publishing. The second chapter shows how the new technologies and media influenced the expansion of self-publishing. The third chapter analyzes and puts into context some of the Czech and the American self-publishing portals, and compares the providers of these services. Many professionals - editors, authors, and literary critics - criticize self-publishing for its amateurism and low quality content, which this work takes into account as well. This paper also documents some of the rare cases of self-published authors, who managed to succeed despite the tough competition from traditional publishing houses. In the last chapter the whole process of self-publishing...
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