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The 2016 Democratic Party presidential primary elections
Laksarová, Veronika ; Kýrová, Lucie (advisor) ; Sehnálková, Jana (referee)
The US presidential election in 2016 is a very important event not only for America itself, but for the whole world as well due to the American influence. This thesis focuses on the process of candidate's nomination for the general election, thus on the primary election of the Democratic Party. The topic of the primary elections is limitedly reflected in the Czech environment not only by specialized literature, but also by the media, mainly due to their time-consumption, complexity and lack of similarity to the Czech system. For these reasons, the whole system of primary elections represents the first part of the thesis. The practical part of the thesis is aiming to analyse political attitudes and programs of selected democratic candidates in 2016 - Hillary Clinton and Bernie Sanders. Selected candidates are compared in the three thematic areas that voters considered as the most important according to pre-election surveys in 2016. The areas include the economy and employment, national security and healthcare. The aim of the thesis, besides of the enlightening of the primary election system and the comparison of candidates, is to answer the hypothetical question whether or not Bernie Sanders could have influenced the result of the general election in the case he would have won the primary elections....
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Analysis of Bernie Sanders'Campaign in the 2020Democratic Party Presidential Primaries
Shugaová, Jana ; Shavit, Anna (advisor) ; Koblovský, Petr (referee)
This bachelor's thesis analyses the electoral campaign of Bernie Sanders that took place before the US presidential primary election in 2020. Using qualitative analysis of several instruments of communication, this case study aims to determine whether the campaign targeted young voters and if so, whether the communication that targeted this group utilised the topic of democratic socialism. The first part of the thesis describes the electoral system of the United States and how its functioning influences the goals and specifics of marketing communication in electoral campaigns. The following part focuses on Bernie Sanders and his political career, from his political activism and involvement in communal politics to his rise as one of the most prominent personalities of the Democratic Party and his first presidential campaign in 2016. The second half of the thesis focuses on the analysis of several communication instruments used in Sanders' 2020 campaign and tries to determine whether this campaign targeted young voters to 30 years of age and whether the communication targeting this group stressed the idea of democratic socialism.
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Sanders and Clinton. Presidential primary elections 2016.
Udržal, Jan ; Raška, Francis (advisor) ; Sehnálková, Jana (referee)
The divisive primary hypothesis suggests a "hard fought" primary in one party harms it's prospects in the general election. However it remains unclear what exactly constitutes such a divisive primary. This thesis is a contribution to the strand of literature examining this issue. Specifically it follows the idea that divisiveness is primarily driven by the negativity of the campaign. Therefore this paper utilizes the results of content analysis of primary election debates on the framework of functional political campaign discourse as a measure of divisiveness. The results suggest, that the Democratic primary 2016 indeed ranks among the more divisive primaries studied to date. However, when those results are compared with republican debates, it is shown that it's primary elections were significantly more divisive. The party which could have been harmed more by the "hard fought" primary, was hence the Republican party. This finding is in contrast to the traditional operationalization of divisiveness, which would have deemed both campaigns to be equally divisive. Additionally, topics of contention among the Democratic party candidates Bernie Sanders and Hillary Clinton were analysed.
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The 2016 Democratic Party presidential primary elections
Laksarová, Veronika ; Kýrová, Lucie (advisor) ; Sehnálková, Jana (referee)
The US presidential election in 2016 is a very important event not only for America itself, but for the whole world as well due to the American influence. This thesis focuses on the process of candidate's nomination for the general election, thus on the primary election of the Democratic Party. The topic of the primary elections is limitedly reflected in the Czech environment not only by specialized literature, but also by the media, mainly due to their time-consumption, complexity and lack of similarity to the Czech system. For these reasons, the whole system of primary elections represents the first part of the thesis. The practical part of the thesis is aiming to analyse political attitudes and programs of selected democratic candidates in 2016 - Hillary Clinton and Bernie Sanders. Selected candidates are compared in the three thematic areas that voters considered as the most important according to pre-election surveys in 2016. The areas include the economy and employment, national security and healthcare. The aim of the thesis, besides of the enlightening of the primary election system and the comparison of candidates, is to answer the hypothetical question whether or not Bernie Sanders could have influenced the result of the general election in the case he would have won the primary elections....
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Primary Elections in USA in 2016
Kočanová, Karolína ; Dvořáková, Vladimíra (advisor) ; Vaníčková, Anna (referee)
This bachelor thesis focuses on presidential primary election in USA in 2016. Aim of this thesis is to find out, how candidates of Democratic party and Republican party were doing in early primaries and analyze their progress. This thesis is dealing with history of nomination process and delegates election methods on party conventions, where a candidate for president is selected. Thesis also deals with comparison of candidates programs in individual parties. In last part candidate results of both parties in early primaries are evaluated. Furthermore, progress of primaries after Super Tuesday till 26th April is summarized.
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