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Reportage photography and its informative value
Gorcovská, Laura ; Černý, Vladimír (advisor) ; Váša, Ondřej (referee)
Our thesis is dealing with case of reportage photography and medial sharing of our choosen visual image. We have choosen an image of syrian refugee Aylan Kurdi from 2015, whose photo is refering the problem of refugee crisis in Europe. The thesis is focused on semiotic approach of selected photographies, which are showing the same picture from different perspectives. In our case is perspective very important part of thesis, because these photographies are very questionable on ehtical principes. Therefore, we are also focused on the way, how the media deal with this issue. Our thesis points the signs of reportage photography and also monitor their changes, which depends on the medium, title, perex and composition of words completing photography.We are also focused on contextual framework of photography in choosen media. The secondary objective of our thesis is the comparision of results of analysis of selected picture published in individual selected media and comparision of differences in interpretation and photography context. Thesis is primaly based on theoretical concepts of Roland Bathers on specific visual sharing of selected media. Monitored indicators are the concepts of denotation, conotation and myth, while we are focused on connection between text and image and interpretation in selected...
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The image of Helen
Chlupáčová, Edita ; Rytíř, Jaroslav (advisor) ; Fischerová, Sylva (referee)
The thesis describes a corpus of Greek archaic and classic poetic texts, where Helen and her eidōlon appear next to each other. As for the methodology, the thesis took its shape in the frame of French classical philology and structuralism. It is shown that the concept of eidōlon in several ways opens up the question of re-production, both biologic and poetic. As a sign, the eidōlon signifies an oscilation between a speech sign and an image, which poses the question of time and space. The singularity of the concept of eidōlon is being related to the present by comparison with photography as conceived by Roland Barthes. The thesis examines potency of the chosen methodology in relation to its object, therefore by simulation it examines how it is possible to write about the Greeks today and how Roland Barthes wrote about the Greeks, from which follows the search for possibilities of application of Barthes'concepts of studium, punctum, mathesis singularis. Subthesis is a proposition that Barthes' Camera Lucida is in dialogue with Plato's Phaedrus.
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Authority and Authorship: James Agee's Let Us Now Praise Famous Men as a Work of Fictocriticism
Childs, Morgan ; Armand, Louis (advisor) ; Vichnar, David (referee)
viii Abstract This thesis uses James Agee's 1941 book Let Us Now Praise Famous Men to examine the role of so-called fictocriticism in emphasizing the immutability of an author from within a text. The thesis argues that the fictocritical text accounts for the impossibility of extricating the author from writing. Although its precursors date back several centuries- perhaps most notably to Michel de Montaigne-the term fictocriticism was coined in the mid- to late twentieth century to describe texts existing at the interstices of ostensibly fictional and factual genres of writing. Agee's text, borne out of a journalistic assignment for Fortune magazine, blends elements of long-form magazine journalism with lyric poetry with the author's famous sprawling, diaryesque prose, calling the reader to question which elements of the text are rooted in fact and which are simply the author's fabrications or, indeed, whether such a distinction can be drawn. The term can be applied only anachronistically to the 1941 book, yet as defined in these pages it is a befitting description of Agee's otherwise unclassifiable text. Fictocriticism lacks a singular definition, so the examination of Agee's Famous Men as a fictocritical work rests on a thorough revision of the term's history and its lexical implications, both of which...
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Reportage photography and its informative value
Gorcovská, Laura ; Černý, Vladimír (advisor) ; Váša, Ondřej (referee)
Our thesis is dealing with case of reportage photography and medial sharing of our choosen visual image. We have choosen an image of syrian refugee Aylan Kurdi from 2015, whose photo is refering the problem of refugee crisis in Europe. The thesis is focused on semiotic approach of selected photographies, which are showing the same picture from different perspectives. In our case is perspective very important part of thesis, because these photographies are very questionable on ehtical principes. Therefore, we are also focused on the way, how the media deal with this issue. Our thesis points the signs of reportage photography and also monitor their changes, which depends on the medium, title, perex and composition of words completing photography.We are also focused on contextual framework of photography in choosen media. The secondary objective of our thesis is the comparision of results of analysis of selected picture published in individual selected media and comparision of differences in interpretation and photography context. Thesis is primaly based on theoretical concepts of Roland Bathers on specific visual sharing of selected media. Monitored indicators are the concepts of denotation, conotation and myth, while we are focused on connection between text and image and interpretation in selected...
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Politics, Mass-media and Power.
Mochanová, Karolína ; Stracený, Josef (advisor) ; Samek, Tomáš (referee)
This thesis concerns itself with the relationship between media and politics and politicians, particularly in those media messages where visual stimuli predominate.First, the author introduces key terms in the field of media and visual culture. The following part of the present paper focuses on two prominent figures of our political scene. These figures are briefly introduced and an attempt is made to analyse their means of visual self-presentation and the effect of this message on the public, namely their voters. The method chosen to carry out this analysis is semiotic analysis, inspired predominantly by Roland Barthes' book Mythologies. The author uses the concept of interpreting an image, denotation, and connotation, and subsequently situates her findings in a broader social context. Semiotic analysis helps to decipher messages used by media to influence voters' perception of politicians.
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Mythology theme of Nikkarin's graphic novels 130
Kadlec, Jakub ; Čeňková, Jana (advisor) ; Láb, Filip (referee)
Diploma thesis Mythological motives in Nikkarin's comics trilogy 130 is one of the few Czech theoretical works that focus on the analysis of myths in contemporary Czech sci-fi comics. It applies semiological analysis to the still-unfinished tetralogy 130 (Odysea, Hodní, zlí a oškliví and Čas hvězdoplavců) by the young artist and writer Nikkarin, aiming to decipher mythological contents and describe the basic theoretical framework for their further exploration. The interpretation of the books is preceded by a section focused on the history of sci-fi comics in the Czech environment. The thesis is based on the hypothesis that the use of myths in the comic series 130 is deliberate. At the same time, the validity of the discovered myths is not limited to sci-fi comics, as they can often be found in other genres and on other platforms. One of the aims of the thesis is to discover such intermedial overlaps. An indispensable part of the diploma thesis is also the reflection of the series 130 in the Czech media, focusing among other things on the ability of the reviewers to decipher the hidden meanings.
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Mythology in Crime News on TV Prima
Houdková, Martina ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
This master's thesis examines Czech TV news called "Crime News", that is broadcasted by TV Prima. Method of mythological semiotic analysis was chosen for this paper and it refers to work of Roland Barthes. Crime News (their three-month period) were examined not only from the perspective of lexical and visual point of view but as a complex communicate. This helped to uncover mythological structures, persuasiveness and other phenomena. In the beginning of this thesis theoretical concepts are explained. Second chapter is dedicated to methodology. Analysis itself is the third part of this master's thesis. Show's jingle and anchormen were examined first and the other phenomena second, thereby mythological structures, archetypes and narratives were exposed. Conclusion provides summary and interpretation of described phenomena.
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Authority and Authorship: James Agee's Let Us Now Praise Famous Men as a Work of Fictocriticism
Childs, Morgan ; Armand, Louis (advisor) ; Vichnar, David (referee)
viii Abstract This thesis uses James Agee's 1941 book Let Us Now Praise Famous Men to examine the role of so-called fictocriticism in emphasizing the immutability of an author from within a text. The thesis argues that the fictocritical text accounts for the impossibility of extricating the author from writing. Although its precursors date back several centuries- perhaps most notably to Michel de Montaigne-the term fictocriticism was coined in the mid- to late twentieth century to describe texts existing at the interstices of ostensibly fictional and factual genres of writing. Agee's text, borne out of a journalistic assignment for Fortune magazine, blends elements of long-form magazine journalism with lyric poetry with the author's famous sprawling, diaryesque prose, calling the reader to question which elements of the text are rooted in fact and which are simply the author's fabrications or, indeed, whether such a distinction can be drawn. The term can be applied only anachronistically to the 1941 book, yet as defined in these pages it is a befitting description of Agee's otherwise unclassifiable text. Fictocriticism lacks a singular definition, so the examination of Agee's Famous Men as a fictocritical work rests on a thorough revision of the term's history and its lexical implications, both of which...
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Semiotic analysis of chosen audio-visual commercials on children's product's
Paulová, Šárka ; Marcelli, Miroslav (advisor) ; Kladný, Tomáš (referee)
ABSTRAKT-aj The aim of thesis is semiotic analysis of chosen audio-visual commercials of children's products. The thesis will contain introduction, ending, theoretic part and empiric part. I introduce semiotics and its classification like subject of science in theoretic part, explain concept of sign, semiosis and conception of sign by three representative of semiotics-Ferdinand de Saussure, Charles S. Peirce and Roland Barthes. Next I will focus on commercial. I will describe commercial discours, communication and marketing mix and classification of commercials. I'll introduce television as medium of commercial and come to the psychology of commercial where I will apply of methods gaining attention of consumers. Next I will apply children's consumer, children's marketing, children's and television commercial, how perception of television commercial influences children of different age, how to eliminate influence of commerical to children and in the end regulation of commercial. In empiric part I will do semiotic analysis of chosen audio-visual commercials of children's products. I introduce method of research and I will make efforts to confirm hypothesis, that commercials use as method gaining attention of children's primarily emotions, but when it is commercial of children 's product aim at adults...
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