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Proposal of Marketing Mix of the Selected Company for the Poland Market
Skřivánková, Martina ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This Master Thesis is concentrates on the problematics of marketing mix of a company entering a foreign market and is divided into three main parts. For reaching the purpose, the theoretical first part is concentrates on research in literature, which defines the theoretical base for the following parts. In the second part, an analysis of the chosen company is made for reaching deep knowledge of the current state of the company as well as of the micro and macroenvironment of the polish market. This part also contains a quantitative questionnaire-based market research. The last part of this Thesis focuses on proposals of marketing mix usable for successful expansion to a foreign market. This expansion should reach out to new customers and establish the company at the market entering.
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Optimization of the Marketing Mix of the Selected Company in the Slovak Market
Kučerová, Amálie ; Bumberová, Veronika (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of marketing mix of a Czech company that operates in an international environment and its optimization for the B2B market in Slovakia. In the introductory part of the thesis, the problems and objectives of this work will be described in details. The theoretical section is focused on definition of basic marketing concepts, marketing mix, analysis of the company and its surroundings. The following part contains the characteristics and analysis of the current state of the selected company and the Slovak market. The final part of the thesis contains a proposal for optimizing the marketing mix of an existing product on the market with the aim of expanding export options and increasing market share.
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Proposal of Marketing Mix of the Selected Company to the Switzerland Market
Zemánek, Petr ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the issue of marketing mix of a company entering a foreign market. The work is divided into three main parts. The first part of this work defines the theoretical basis related to the researched issues. The second part of the work is devoted to the analysis of the current state of the selected company and the foreign market using selected analyzes. In this part, the evaluation of the questionnaire survey is also performed. The last, third part of the diploma thesis is devoted to the creation of specific proposals for the marketing mix, through which it is possible to introduce the company to a foreign market in order to address and gain new customers and bring the company to mind.
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Dopady pandemie COVID-19 na podnikání malých a středních podniků
Štarhová, Eva
Štarhová, E. Impact of the COVID-19 pandemic on small and medium-sized enterprises. Diploma thesis. Brno: Mendel University, 2024. The aim of the thesis is to assess the impact of the Covid-19 pandemic on small and medium-sized enterprises in the brewing industry and to identify factors that enable a successful response to pandemic-related crisis situations. In addition, arrangements are formulated for unexpected negative changes in the external environment of enterprises. The paper is based on a content analysis of secondary quantitative data, which allows to generalize the results to a wider range of enterprises. The crisis measures adopted by microbreweries highlight their adaptability and creativity in quickly adapting to npredictable market conditions. The specific strategies recommended are designed as precautionary measures to eliminate potential negative influences in the external environment, particularly in response to volatile market conditions and consumer behaviour dynamics.
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Small regional breweries (South Bohemian Region).
POKORNÁ, Lenka
Brewing in the Czech Republic has a very long tradition and the Czech Republic rightly ranks among the world's most respected beer producers. In recent years, also due to the posi-tive economic situation and developed tourism, the popularity and the development of small craft breweries has been dynamically growing. Therefore, microbrewery is one of the most developing industries in the Czech Republic. This bachelor thesis focuses on small breweries in the South Bohemia, on their production and forms of distribution. The questionnaire survey in the practical part of this thesis focuses on obtaining basic information from the owners and head brewers about the management and production of breweries. Small breweries in the South Bohemia are presented individually. The second questionnaire survey focuses on the consumer's view and opinions regarding the production of small regional breweries, also in connection with tourism.
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Proposal of Marketing Mix of the Selected Company for the Poland Market
Skřivánková, Martina ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This Master Thesis is concentrates on the problematics of marketing mix of a company entering a foreign market and is divided into three main parts. For reaching the purpose, the theoretical first part is concentrates on research in literature, which defines the theoretical base for the following parts. In the second part, an analysis of the chosen company is made for reaching deep knowledge of the current state of the company as well as of the micro and macroenvironment of the polish market. This part also contains a quantitative questionnaire-based market research. The last part of this Thesis focuses on proposals of marketing mix usable for successful expansion to a foreign market. This expansion should reach out to new customers and establish the company at the market entering.
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Optimization of the Marketing Mix of the Selected Company in the Slovak Market
Kučerová, Amálie ; Bumberová, Veronika (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of marketing mix of a Czech company that operates in an international environment and its optimization for the B2B market in Slovakia. In the introductory part of the thesis, the problems and objectives of this work will be described in details. The theoretical section is focused on definition of basic marketing concepts, marketing mix, analysis of the company and its surroundings. The following part contains the characteristics and analysis of the current state of the selected company and the Slovak market. The final part of the thesis contains a proposal for optimizing the marketing mix of an existing product on the market with the aim of expanding export options and increasing market share.
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Proposal of Marketing Mix of the Selected Company to the Switzerland Market
Zemánek, Petr ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the issue of marketing mix of a company entering a foreign market. The work is divided into three main parts. The first part of this work defines the theoretical basis related to the researched issues. The second part of the work is devoted to the analysis of the current state of the selected company and the foreign market using selected analyzes. In this part, the evaluation of the questionnaire survey is also performed. The last, third part of the diploma thesis is devoted to the creation of specific proposals for the marketing mix, through which it is possible to introduce the company to a foreign market in order to address and gain new customers and bring the company to mind.
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