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The roles of leading articles in presen czech magazines ilustrated on monthly published CosmoGIRL! and Cosmopolitan
Jandíková, Eva ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
Master thesis called "The roles of leading articles in present Czech magazines illustrated on monthly published CosmoGIRL! and Cosmopolitan." aims through stylistic analysis to describe the transformation of the journalistic genre of newspapers editorial into the current magazines editorial. Typical editorial, which was published in the Czech Republic before 1989, presents an administrative official text without using of any attractive language forms, contemporary magazine editorial uses more attractive language expressions ant it tries to gain the personal contact with reader. Thesis characterise typical features of newspaper editorial. The most important is analytical part, which analyses texts of Cosmopolitan and CosmoGIRL! editorials. On the basis of this stylistic analysis we can describe common and divers forms of newspaper and magazine editorials. We placed emphasis also on content and formal form, language form, and included ideology. Common and diverse forms were also characterized in case of two analysed periodicals. The outcome is a comprehensive picture of development of editorials and they role in contemporary Czech magazines.
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Transformations of the feminity in the Harper's Bazaar magazine after its introduction to the Czech market in comparison to the Žena a móda magazine (1988)
Pikalová, Alexandra ; Reifová, Irena (advisor) ; Köpplová, Barbara (referee)
Bachelor thesis is dealing with a change of the concept of womanhood in the ELLE magazine as a first foreign fashion medium which was issued in the Czech Republic after the political- social transformation in the year 1989. As an opposite medium serves the Žena a móda (=Woman and fashion) magazine. The changes will be observed on issues of the ELLE magazine which were published in the year 1994, that meaning the first year on the Czech market. In the case of the Žena a móda magazine, subjected publications will be from the year 1988. Womanhood will be presented in the theoretical part of the thesis, characterics and history of fashion magazines will be then presented together with a short history of the ELLE magazine and same with Žena a móda. Qualitative content and picture analytics will be explained in methodological part of the thesis which I chose as a tool to capture the expected differences. The analytic part is analyzing single specific differences in beforehand chosen dimensions.
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Media Representation of Motherhood in Selected Czech Media
Havelková, Lenka ; Vochocová, Lenka (advisor) ; Supa, Markéta (referee)
This diploma thesis is focused on a representation of motherhood in the selected Czech media. Motherhood itself and the view on it had changed in 21st century in many ways as shows the recent research. The goal of this thesis is to show how is the topic "motherhood" represented in selected Czech women's magazines and what kind of media construction of this topic are presented to the readers. To reach the goal of this research the combination of qualitative and quantitative methods was used. Specifically, the frame analysis and quantitative content analysis. The work begins with the theoretical part which contents the recent concepts of feministic media research, because this thesis is based on the feministic and gender theory perspective. The empirical part of the thesis contents the results of the research. Firstly, the nine frames that had been identified are presented and evaluated than quantitative representation of the frames follow. Finally, there is the evaluation of the quantitative content analysis to which side research questions and hypotheses relate. The results are evaluated and compared with theory and foreign research in the discussion and the final part. The limits of the research and the outline of further possible research in this area are also presented.
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Sequel novel in selected volumes of two magazines for women published in the first Czechoslovak Republic - List paní a dívek and Hvězda československých paní a dívek
Srbecká, Tereza ; Köpplová, Barbara (advisor) ; Knapík, Jiří (referee)
The diploma thesis "Sequel novel in selected volumes of two magazines for women published in the first Czechoslovak Republic - List paní a dívek and Hvězda československých paní a dívek" deals with sequel novels, which were published in favorite women's magazines. These novels belongs to genre "červená knihovna" and genre of teen female novels. Term "červená knihovna" (similar to harlequin) is typical for Czech literary background. Theoretical part consists historical context of sequel novel and his development and also history of popular women's literature. This part also refers to fundamental elements of sequel novels. Mainly it is stereotypization of main protagonist, patterns and plot. The end of the sequel novel for women is traditionally closed with happy ending. The practical part is focused on analyzed novels in two magazines - List paní a dívek and Hvězda československých paní a dívek. At first there are described basic data about magazines, their establishments and summary of content they consisted. Research part contains list of all sequel novels which were published and analyzed. The aim of this part was to describe main pattern, genre and plot. Part of description was focused on nationality of authors and number of sequels. The result contains the most important analyzed data and...
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Presentation of singles in women lifestyle magazines (2002 - 2012)
Oratorová, Kateřina ; Křeček, Jan (advisor) ; Nováková, Petra (referee)
The bachelor thesis Presentation of singles in women's lifestyle magazines (2002 - 2012) deals with the phenomenon of singles and its presentation in selected lifestyle magazines for women in 2002 - 2012. It's divided into a theoretical and an analytical part. The theoretical part focuses on some core themes of media theory, such as the construction of media reality and media influences and effects on values and behavior patterns of the audience, and sociological perspective on the social group called singles. Separate sections are dedicated to the definition of singles and the issue of typology of singles. There is a brief outline of the historical development of the phenomenon of singles followed by a brief discussion on how this phenomenon is perceived by contemporary Czech society. The empirical part is based on a quantitative content analysis, which examines the frequency and character of articles about singles in selected magazines (Cosmopolitan, Elle, Marianne). The hypotheses are based on general principles of media production and at the same time reflect the fundamental political, economic, social and cultural events that took place during the examined period. The results of the analysis are summarized in the conclusion of the thesis.
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The roles of leading articles in presen czech magazines ilustrated on monthly published CosmoGIRL! and Cosmopolitan
Jandíková, Eva ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
Master thesis called "The roles of leading articles in present Czech magazines illustrated on monthly published CosmoGIRL! and Cosmopolitan." aims through stylistic analysis to describe the transformation of the journalistic genre of newspapers editorial into the current magazines editorial. Typical editorial, which was published in the Czech Republic before 1989, presents an administrative official text without using of any attractive language forms, contemporary magazine editorial uses more attractive language expressions ant it tries to gain the personal contact with reader. Thesis characterise typical features of newspaper editorial. The most important is analytical part, which analyses texts of Cosmopolitan and CosmoGIRL! editorials. On the basis of this stylistic analysis we can describe common and divers forms of newspaper and magazine editorials. We placed emphasis also on content and formal form, language form, and included ideology. Common and diverse forms were also characterized in case of two analysed periodicals. The outcome is a comprehensive picture of development of editorials and they role in contemporary Czech magazines.
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Magazines for women today: a shop-window of consumerism?
Študencová, Andrea ; Vochocová, Lenka (advisor) ; Hejlová, Denisa (referee)
The graduation thesis Magazines for women today: a shop-window of consumerism? focuses on analysis of editorials in periodicals Blesk pro ženy and ELLE. I analyzed the year 2009 by using qualitative content analysis. In this thesis I am trying to find out how much these editorials are engaged in consumerism and how much they are appealing to the consumer life style. I was also interested in values connected with consumerism and in the ways the consumer life style is being tied in the editorials. By using semiotic theories, sociology and critical media studies literature I am decoding that the pleasurable images and editorials are primarily rooted in the economic system of consumer goods distribution. This thesis is devoted to anyone who is interested in women's magazines and their economic background.
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