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Esports team as a tool of marketing communication
Zeman, Ondřej ; Koudelková, Petra (advisor) ; Halada, Jan (referee)
The thesis Esports team as a tool of marketing communication describes the phenomenon of electronic sport and its possible usage as a tool of marketing communication. The goal of the thesis is to describe possibilities that can be used by brands to reach a new relevant audience - gamers or fans of competitive gaming. The first part of the thesis, the theoretical chapter, focuses on describing terms from gaming or esports. That should help to understand the environment and audience of this kind of communication. The history of esports, main social media, and platforms or games are described there as well. In the analytic part, the thesis focuses on case studies of the esport team eSuba and their impact on client's marketing communication in 2021 and it also analyses interviews with selected representatives of esports organizations. In the end, the thesis should be a recommendation for communication experts who want to use the esports team to promote the brand.
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System For Analysis of Biathlon Statistics
Zeman, Ondřej ; Burgetová, Ivana (referee) ; Bartík, Vladimír (advisor)
The goal of this bachelor's thesis is to create a web application that downloads biathlon data and statistics and use the technique to get knowledge from data to get interesting and unusual information. In this work are solving descriptive and predictive mining tasks. Clustering algorithms have been used for descriptive mining tasks and for search patterns in course and shooting statistics. Prediction of race results is solved by using multiple linear regression. The application is implemented in Python. Web application is available at https://analysisofbiathlonstatistics.herokuapp.com.
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Technological Entrepreneurship
Zeman, Ondřej ; Putnová, Anna (referee) ; Koráb, Vojtěch (advisor)
This master thesis is focused on the technological development of company Zeman model. At the beginning are defined the theoretical premises of this thesis. This knowledge are used mainly in the analytical part, where after introducing the company, the analyses - 7S, Porter and SWOT – are made. Based on the SWOT analysis, 3 specific proposals are created. These are the introduction of new vacuum casting and 3D printing technologies, and the creation of a website. The introduction of new technologies is accompanied by an economic evaluation. The master thesis is finished with an implementation schedule.
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Between Sheol and Hades: The Shifts in understanding of the Nether World in the Hebrew Bible and in the Septuagint
Zeman, Ondřej ; Sláma, Petr (advisor) ; Čapek, Filip (referee)
The subject of this thesis is the development of the concept of the underworld and its function in Jewish notion, especially one essential developmental segment - the redesignation of its name from "Sheol" to "Hades" in Hellenistic Judaism. One of the goals of this thesis is to find out to what extent Hades is a suitable term for the translation of Sheol. Firstly, both terms are explained in their original context, Sheol as a realm in which the shadows of the dead reside in the Old Testament cosmology, and Hades as the underworld and god in a purely Greek environment. In addition, several terms related to both concepts are also explained, especially the characteristics of the inhabitants of both realms, their fate after death and the substance of their posthumous dwelling. Since the most important document of Hellenistic Judaism is the Septuagint, the main part of this thesis is dedicated to the analysis of its Greek translations of Sheol and terms related to it. Increased attention is paid to tracking the consistency of these translations and the Greek influences that manifest in them. In the final chapter Sheol and Hades are compared, the elements which they have in common and those which differ, and the results of the analysis of LXX translations are assessed.
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Analysis of fluctuation of labourers
Zeman, Ondřej ; Maciak, Matúš (advisor) ; Komárek, Arnošt (referee)
The main goal of this thesis is to analyse the fluctuation of the employees in a well established Czech manufacturing company. Due to the GDPR regulations, the underlying company is kept anonymised in this thesis. The data were transformed into longitudinal data and the GEE methodology was used for the analysis of the fluctuation. In the first chapter, an introduction to the problem and a short description of the data is provided. The second chapter contains some theoretical description of the GEE methodology and the QIC information criterion. In the third chapter, multiple models for a binary and multinomial response are fitted to the data and their results are described in detail. This allows us to describe the influence of various factors to the fluctuation of the employees in the underlying company. 1
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Proposal for RC Models Production
Zeman, Ondřej ; Rompotl, Jaroslav (referee) ; Videcká, Zdeňka (advisor)
The bachelor thesis is focused on the production design for conversion from a basic model to a radio-controlled model. After the introduction, the second part of this thesis is made of a theoretical analysis of concepts related to planning and analysis of production. The following chapter is devoted to the current state of production, prototypes, available production equipment, and brief market analysis. The fourth chapter is about the production design for 3 model variants, mainly focused on the rate of workspace usages, place requirements, number of employees, material consumption, and is ended with a calculation of production costs. In the last chapter is designed production process evaluated for two cases.
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The effect of agonist and antagonist disets on submaximal bench press
Zeman, Ondřej ; Šťastný, Petr (advisor) ; Petr, Miroslav (referee)
1 Abstract Title: The effect of agonist and antagonist superset on submaximal performance during BP Objectives: The aim of this work is to determine the differences in effect of different types of sets and order of individual exercises on submaximal performance in BP, with resistence of 4RM and 4-minute rest interval. Methods: In this work, a method of experimental research combined with a method of analysis was used. Method of a randomized experimental research was applied during the achal research with non-changing conditions. Later, the collected data were analysed and evaluated using the MBD method of analysing. Results: The results of this work are significant changes in numbers of performed sets of BP during KON, ANT and AGO schemes, with AGO having a negative effect of -38% of performance when compared with KON scheme with 100% probability. ANT, on the other hand, showed a positive effect of +20% when compared to KON scheme with 95% probability. The results of this work suggest that using AGO is a good method to increase submaximal performance in BP. Keywords: agonist, antagonist, volume, hypertrophy, individualization, physical intervention
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