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Social and legal status of persons with health disabilities
Bezručová, Lucie ; Hájková, Ivana (advisor) ; Zdeněk, Zdeněk (referee)
The very thesis is divided into theoretical and practical part. The theoretical part of the thesis at the very beginning focused on the social history of people with certain disabilities. Continues thesis definition and characteristics of disability and its exact breakdown. The next chapter deals with the analysis of contemporary society in the area of discrimination against persons with disabilities and points to the possibility of employment in the labor market just people with disabilities. A relatively large part of the thesis is devoted to the concept of disability, then the conditions for entitlement to a disability pension and social benefits, especially for people with disabilities. The next part refers to various non-profit organizations Conclusion itself thesis is devoted to legislation related to social assistance to disabled persons. The practical part is based on a questionnaire survey forms and personal interviews. The text part is supported by graphs, tables and streamline the survey results further illustrative photographs of people with disabilities.
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Marketing strategy of the company
Hrebenyk, Yanina ; Štůsek, Jaromír (advisor) ; Zdeněk, Zdeněk (referee)
This thesis is focused on the main characteristics of company marketing strategy. The first part describes theoretical facts about marketing, its concept, strategy and planning, as well as the strategic marketing processes. For design and realisation of marketing strategy the most important marketing analysis are described here in detail: marketing mix, marketing communication, marketing environment and SWOT analysis.
The second part of this thesis presents a travel agency MOVAMI s.r.o., its activities and overall state from the perspective of marketing conception. This part also investigates each analysis individually for better understanding of the present position of agency on the tourism market. The third part presents the summary of the results of all conducted analysis and design of the new improved marketing strategy for the travel agency MOVAMI s.r.o.
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Investment and employment in EU
Wurmová, Tereza ; Toth, Daniel (advisor) ; Zdeněk, Zdeněk (referee)
This thesis investigates the Foreign Direct Investments, their definition, impact on the host economy and their support in the form of investment incentives. The first part of the thesis is dedicated to the theoretical perspective on employment, labour market and the Europe 2020 program strategy. The second practical part of this thesis focuses on econometric analysis. The analysis examines the Czech Republic, Germany and the United Kingdom, and tests the validity of the hypotheses that are primarily focusing on the influence of Foreign Direct Investments on employment. Furthermore, the analytical part deals with other macroeconomic indicators, which can positively affect employment. Germany and the United Kingdom are chosen as inspirational countries as they occupy the top positions in the employment rate in the European Union.
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Managerial skills
Zahradník, Jan ; Kříž, Josef (advisor) ; Zdeněk, Zdeněk (referee)
In today's hyper-competitive market environment is put great emphasis on managing man-agerial skills and the personality of the manager himself at all management levels. In order to set in such a market-based environment, the need to constantly prepare managers to new and unfamiliar situations in the course of their practice may encounter. Accordingly, there was also this thesis, which aims to inspire managers in one such venture, for which, thanks to its field of business, knowledge and application of effective managerial skills determi-nant of success.
The theoretical part deals with the principles of management, personality of manager, the advantages and disadvantages of each type personalities in leading positions in business management and also analyzes problems of management skills.
The practical part is focused on the identification, analysis and evaluation of managerial skills in both line and middle managers working with the network of franchise outlets "Bernard pub". In the next step, based on the evaluation, are made recommendations which are designed to improve the level of managerial skills of executives.
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Managerial skills
Vernerová, Lucie ; Kříž, Josef (advisor) ; Zdeněk, Zdeněk (referee)
This thesis deals with the management skills that department employees are monitored on, in terms of their work in use and which are necessary for their performance. This thesis consists of two parts, the theoretical and practical.
The first part is focusing on theoretical solutions developed on the basis of special Literature and defines basic concepts such as management, managers personality, their competences, but also managerial roles and functions. In detail, it describes soft management skills.
The second part is characterized by high society and leads to analyze current levels of managerial skills of their jobs. Custom research was implemented through guided interview with the line manager and form of a questionnaire with employees of the chosen department.Based on the results of the questionnaire, a conclusion can be formed and used to create drawn-effective measures that can in the future help to strengthen the examined skills of workers and increase their level of practice.
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The evaluation of the beer market in the Czech Republic
Hradilová, Jana ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
Diploma thesis, entitled "The evaluation of the beer market in the Czech Republic", focuses on the analysis of beer market, the evaluation of current situation and recommendations to market participant. In the first part of this thesis, the literature review, are explained concepts related to the market, the business environment and the analysis of micro and macro environment. There can be also found definition of beer and the history of brewing industry. There are also adduced the types of beer and the development and actual state of tax conditions. The second section describes the basic characteristics containing production, consumption, export, import and the price of beer. There are specified protective certified brands of origin and quality and actual and potential market participants. Next part deals with the STEP analysis and Porter´s model. Based on the information obtained from the analytical section of this thesis are created proposals and recommendations to breweries for next steps.
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Monetary Policy of the Czech Republic
Turková, Kateřina ; Toth, Daniel (advisor) ; Zdeněk, Zdeněk (referee)
The thesis is focused on the tools of monetary policy which the central bank uses when she wants to achieve the inflation target. The outcome of this thesis is proposal optimize the tools of monetary policy. The Proposal is based on the analysis of the results of simultaneous econometric model. In this thesis is testing time series by November 2013. At this time the Czech National Bank concluded currency commitment. By this time the central bank is overseeing that the exchange rate is above 27 CZK / EUR. Another objective is evaluating the influence of interventions on the economic development of the country. In this thesis are used secondary data from external sources. In the theoretical part is described of monetary policy, monetary policy instruments and the main objectives of monetary policy. In the practical part is constructed an econometric model. Endogenous variables in the model are logarithms yields exchange rate CZK / EUR and inflation of monetary policy.
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Marketing communication of the selected company
Maixnerová, Martina ; Štůsek, Jaromír (advisor) ; Zdeněk, Zdeněk (referee)
This Thesis deals with marketing communication. The main objective of this thesis is to propose recommendations to improve marketing communication in Bohemilk a.s.
The theoretical part describes marketing mix, marketing communication and its tools such as advertisement, sales promotions, personal selling, public relations, direct marketing and sponsoring.
The practical part deals with company presentation, analyses marketing mix and marketing communication. Then Thesis evaluates the marketing communication in the company of Bohemilk and suggests recommendations that could improve the marketing communication.
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Evaluation of economic and social development in selected regions
Kabátová, Tereza ; Homolka, Jaroslav (advisor) ; Zdeněk, Zdeněk (referee)
The thesis deals with evaluation of economic and social development of Příbram and Benešov District during 2009-2014. The literature review explains basic terms related to regional development and regional policy. The practical part is devoted to characteristic of selected regions and analysis of selected indicators of economic and social development, including demographic development, public facilities, housing construction, technical infrastracture, transport infrastracture, tourism, economic entities and labour market. Next is evaluation of the field research, which is implemented in the districts. The evaluation and the results of the analysis were resource materials for SWOT analysis. In the conclusion there are made suggestions and recommendations of further develompent of the regions. This is based on findings.
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The effectiveness of advertising in the hotel “Holiday Inn Almaty”
Alpysbayev, Yesset ; Selby, Richard (advisor) ; Zdeněk, Zdeněk (referee)
This Diploma Thesis is focused on the evaluation and study of the main features of advertising in the hospitality industry. The first part is a theoretical part, which describes in detail the definition as advertising, media advertising, promotional function. Further detailed adertising types, their advantages and disadvantages. In the practical part is the presentation of the hotel "Holliday Inn Almaty". This part describes in detail the structure of the hotel, SWOT analysis, advertising activity by hotel.
Another part of the analysis survey research, which based on advertising. The questionnaire focused on the advertising strategy and evaluation of the hotel altogether. The final section presents recommendations for improving advertising business and conclusion is about the advertising business of the hotel "Holiday Inn Almaty".
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