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The analysis of the Palach's week in 1989 in selected media
Štenglová, Marie ; Skalecká, Veronika (advisor) ; Zábrodská, Kristina (referee)
The bachelor thesis "The Analysis of the Palach Week in 1989 in Selected Media" deals with the presentation of (presents) incidents which happened during the Palach Week on from the 15th to the 21st of January 1989 in the official media and their unofficial alternatives. The aim of this work is to clarify, how truthful or misleading was information in the largest media in the context of real historical events in the totalitarian establishment of the Czechoslovak Socialist Republic. The theme is based on an act of Jan Palach in 1969, which has been reminded twenty years later by manifestations of civil initiatives calling for democratization of the regime. The work researches news reports and articles in The Czechoslovak Television, The Czechoslovak Radio, Radio Free Europe, BBC, Voice of America, Prague's Evening newspaper (Večerní Praha) and Lidové noviny. By using the qualitative content and frequency analysis, it compares the information given to the people by the normalization media controlled by the Communist Party of Czechoslovakia and the independent samizdat titles.
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Horrible histories - education show of television channel ČT:D
Chraščová, Veronika ; Wolák, Radim (advisor) ; Zábrodská, Kristina (referee)
The objective of this Bachelor's thesis is to primarily establish whether the Horrible Histories series is suitable for children aged 8+ as recommended by the authors. Furthermore, I focus on the influence and impact that the series may have on child viewers; I am interested in the educational benefit of the series and I reflect on the position of the Horrible Histories as an entertaining educational programme. In the theoretical section of my thesis I focus on the characteristics of ČT :D, the Czech Television channel designed for children as well as on the book and film series called Horrible Histories. I also mention the theme of the effect of television on child viewers. Main emphasis is put on the empirical part of my thesis. 50 children aged 8-12 years were enrolled in the survey. I have also collected opinions of teachers and parents of the children of the age under scrutiny, which should confirm or negate the results of my research. The results show that the programme is suitable for the minimum age of 10 years. In order to comprehend the context and get the maximum benefit from the programme, the ideal age is 12 years. Watching the series at lower age may have a negative impact on the children. The educational benefit of the programme is minimal anyway. Parental mediation seems ideal in...
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Media phenomenon of healthy food system focusing on media celebrities of gastronomy
Nerudová, Dana ; Osvaldová, Barbora (advisor) ; Zábrodská, Kristina (referee)
This thesis is describing a current media phenomenon of gastronomy and healthy eating habits. This thesis describes the eating habits before and after the year 1989. It deals also with the global tendencies, including for example globalization, technological progress and prosperity. It also summarizes major gastro trends in the Czech Republic. Next part of the thesis is focused on this phenomenon in the field of media. A special attention is paid to TV because of its biggest potential of influence. Closer attention is paid to well-known media gastronomic celebrities, who are supposed to have a major influence on shopping customs and eating habits of the society. This thesis includes a questionnaire survey about the public awareness of the well-known personalities and the quantitative analysis of the daily newspaper.
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Life style in Czechoslovakia (1918 - 1938) described in gastronomy sections in newspapers and journals of that time
Zábrodská, Kristina ; Köpplová, Barbara (advisor) ; Vošahlíková, Pavla (referee)
The popularity of the First Czechoslovak Republic in today's press is evident. The rebirth of Czech cuisine is apparent in an inland gastronomy in the last five or seven years. Both chefs and food writers refer to the First Czechoslovak Republic gastronomy more and more frequently and speak highly of its quality and taste. There is no omnibus covering alimentation in Czechoslovakia during the years 1918 - 1938. Pieces of information can be found in memoires, in books dealing with the history of everyday life, in folklore studies and last, but not least, in historical press. An outline of the inland gastronomy in 1918 - 1938 was made in my diploma thesis Gastronomy in the First Czechoslovak Republic press (2012). Using a content analysis method the four biggest newspapers and eight women's journals published between 1918 - 1938 on Czechoslovak territory were examined. Articles were selected on the basis of important religious holidays and traditions (Christmas, harvest etc.) in the years outstanding for the First Republic development (1918, 1919, 1921, 1924, 1929, 1933, 1935 a 1938). For further findings of additional and linking facts, the historical analysis method is used as well. My PhD thesis is based on my previous diploma thesis, but it is more concise, the structure of chapters is changed,...
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Analysis of domestic gastronomy periodicals after year 2000
Eliášová, Klára ; Zábrodská, Kristina (advisor) ; Ježková, Tereza (referee)
Bachelor thesis Analysis of domestic gastronomic periodicals after year 2000 is focused on development of the most read periodicals in Czech republic from gastronomy sphere. Main goal was to find out, which outside effects are influencing them the most and how. Also if all of the effects influenced all of the titles the same way. The anticipated outside effects are financial crisis of 2008, possibility of importing products, famous gastronomy people and growing interest in healthy lifestyle. Content analysis was used for the research, because it is systematic, it is possible to apply it on all of the periodicals and it provides clear results. First the paper researches each of the titles individually and after that compares them between each other. In the end some of the hypothesis proved right, mainly hypothesis about advertising growth and presence of the exotic recipes. Recipes focused on health in Apetit and Gurmet proved development of science fields. Hypothesis connected to famous and important people of gastronomy was found not to be correct. Periodicals did not react to the same influences the same way, but all of their reactions are noticeable and provable.
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Media image show star dance and its impact on the public
Morávková, Pavlína ; Kruml, Milan (advisor) ; Zábrodská, Kristina (referee)
The aim of the thesis is to create the media image of the StarDance... Když hvězdy tančí show in printed media, on the internet and on Česká televize and analyze its impact on the general public. The StarDance show is a global TV franchise broadcast in more than thirty countries around the world. It originated in the United Kingdom as Strictly Come Dancing. Česká televize bought the license and broadcast the first season in 2006. The thesis compares the Czech version of the show with the original British version as well as the Polish one, drawing attention to the differences in the number of episodes and couples, in the way the competition is judged etc. StarDance is an entertaining dance show which follows the competition of couples composed of a celebrity and a professional dancer. The dances which the couples practice are mostly ballroom dances usually taught in dance classes for general public. The media image is closely connected to the public ballroom classes. Its main purpose is to examine whether StarDance has raised awareness of social dance and helped arouse interest in dance classes. The internationally acclaimed show comprises more than just the Saturday live broadcast. Both the show's web pages and its Facebook profile teem with commentaries, interviews and picture. Chapter 3 StarDance...
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Olympics in Berlin in 1936 thougth the eyes of czech and german newspapers
Nevšímalová, Aneta ; Bednařík, Petr (advisor) ; Zábrodská, Kristina (referee)
The bachelor thesis aims to introduce the reader to the difference between Czech and German journalism and the manner of informing about sport events during the eleventh Olympic Games in Berlin in 1936. These Olympic Games were the first games in their modern history used for the purposes of propaganda. The thesis compares three significant Czech periodicals (Lidové noviny, České slovo and Venkov), with the German ones - Fehrbelliner Zeitung, Schwedter Tageblatt, Prager Tagblatt, and Deutsch-chinesische Nachrichten in the time period of 31st July 1936 to 17th August 1936. Emphasis is placed on the Czech titles, illustrating journalism coming from a democratic environment. Different approach to journalism in Czechoslovakia and Third Reich is examined using description and comparison of selected articles, always related to the same event or topic.
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Olympics in berlin in 1936 thougth the eyes of czech and german newspapers
Nevšímalová, Aneta ; Bednařík, Petr (advisor) ; Zábrodská, Kristina (referee)
The bachelor thesis aims to introduce the reader to the difference between Czech and German journalism and the manner of informing about sport events during the eleventh Olympic Games in Berlin in 1936. These Olympic Games were the first games in their modern history used for the purposes of propaganda. The thesis compares three significant Czech periodicals (Lidové noviny, České slovo and Venkov), with German ones - Fehrbelliner Zeitung, Schwedter Tageblatt a Deutsch- Chinechische Zeitung in the time period of 31st July 1936 to 17th August 1936. Emphasis is placed on the Czech titles, illustrating journalism coming from a democratic environment. Different approach to journalism in Czechoslovakia and Third Reich is examined using description and comparison of selected articles, always related to the same event or topic.
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Media image of the wedding of Prince William and Kate Middleton in the chosen Czech dailies
Maletová, Kristýna ; Jirák, Jan (advisor) ; Zábrodská, Kristina (referee)
The Bachelor thesis on "Media image of the wedding of Prince William and Kate Middleton in the chosen Czech dailies" is aimed at finding out how the royal wedding was presented to the readers of the three most read Czech daily newspapers, which are Blesk, Mladá fronta DNES and Právo, the further description of the selected Czech newspapers is also the part of the thesis together with the brief profile of the Czech mass media background. As the elaborated part of the wedding was taken the period before the wedding ceremony (15. - 29. April 2011) and two weeks after the wedding (30. April - 14. May 2011). The analysis itself, which is based on combination of quantitative and qualitative methods, precedes the theoretical introduction to the basic field terminology which is connected with the content of the thesis and brief account of the details about the royal wedding, such as biographical facts about the fiancé/newly-weds, mass media view on the wedding arrangements and the wedding day. The observed mass media view is then summarized into constituent parts after each observed sequence that is subsequently concluded in the end of the thesis.
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Media Representation of Farmers'Markets
Pokorná, Kateřina ; Macků, Lucie (advisor) ; Zábrodská, Kristina (referee)
The aim of the thesis "The media image of farmers' markets" is to describe the development of the media image of Prague farmers' markets, as presented by MF DNES in 2010 and the first half of 2011. The research was carried out using a combination of quantitative and qualitative analysis and of a survey among the market shoppers. The result is a comparison of the three analyzed periods and focuses on an evaluation of the phenomenon of farmers' markets and presentation of the problems that accompanied them. The analysis showed that the media image in 2010 was uncritical. Articles about farmers' markets were distinctly favorable, showing only positive feedback. Markets were also associated with policies of the respective Prague districts, which were given credit for establishing them. Although the daily began to report on problems of the markets in the first half of 2011, survey among the shoppers showed that negative messages did not affected their shopping behavior and confidence in markets.
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