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The influence of personality and selected media on the perception of the Covid-19 pandemic
El Hadjoine, Muhamed Amin ; Vranka, Marek (advisor) ; Ježková, Tereza (referee)
The subject of this diploma thesis is the issue of spreading false reports about the disease COVID-19. The work aims to map the relationship between personality traits, political orientation, used sources of information, and susceptibility to conspiracy theories in the Slovak Republic with the help of quantitative research, specifically a questionnaire survey. The theoretical part of the thesis explains the key concepts, concepts related to false reports, their characteristics and dissemination practices. Following the set goals, it presents psychological factors that influence the spread of false information, justifies the tendency of a large part of the population to trust false reports, and presents the concepts of a five-factor model of personality and cognitive reflection testing. The practical part of the work is devoted to research, the aim of which was to present the factors influencing the tendency to consider false reports about the disease COVID-19 to be credible. Greater attention has been paid to the influence of individuals' personalities on their attitudes to pandemics. The data collected in the form of a questionnaire survey suggest that personality characteristics do not have a significant effect on the tendency to believe in false reports. However, research suggests that...
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Artificial Inteligence as e tool for an ad personalisation
Němeček, Josef ; Vranka, Marek (advisor) ; Koblovský, Petr (referee)
This bachelor thesis focuses on the trend of using artificial intelligence as a tool for personalization in advertising and its effects on customers. The aim of this thesis is to map and describe the artificial intelligence tools used, their incorporation into marketing practice and the effect they have on the customer. As part of the experiment, differently personalised advertisements are created in real-time for the participants based on their personality traits, which are then evaluated in the analysis across three dimensions - ad perception, ad relevance and click-through intent. Based on these dimensions, the effectiveness of personalization, hyper-personalization, and the extent to which privacy concerns affect ad ratings are examined. The results suggest a positive effect on personalization rates on all dimensions, but unclear effects for hyper-personalized advertising and the impact of privacy concerns.
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Relationship between smart phones usage and procrastination among university students
Farná, Karolína ; Vranka, Marek (advisor) ; Švecová, Martina (referee)
The bachelor's thesis deals with the problematic use of the Internet in mobile phones and procrastination among university students. The aim of the work is to find out if there is a correlation between these phenomena. The thesis introduces the theoretical basis and theoretically anchors concepts such as addiction, procrastination and digital society. The practical part of the work is processed using a quantitative research method, specifically, a questionnaire survey is used. The questionnaire is distributed among university students online. The results show that there is a correlation between procrastination and internet addiction in mobile phones.
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Media and its impact on secondary victimization and victim blaming of the victims of sexual violence and harassment
Folprechtová, Josefína ; Moravec, Václav (advisor) ; Vranka, Marek (referee)
This bachelor thesis deals with the topic of the news media and the way they cover the acts of sexual violence and harassment and its victims. The aim is to describe how Czech media contribute to the secondary victimization of the victims and to so-called victim blaming, which is an accusation that the victim is to blame for the act committed. The theoretical part explains the context and concepts related to crime victims, which are important for understanding the practical part. It defines sexual violence, explains the term victimization and the types of victimization, as well as the phenomenon of victim blaming and rape culture, whose existence is often supported by the news media. The thesis is also devoted to media framing and journalistic ethics regarding the coverage of crimes and crime victims. In the practical part, the thesis explores articles published from January to April 2022 in selected Czech online media - both serious and tabloid - in which the media refer to the victims of sexual violence and harassment. It observes how the media informed the public about the victims and how it contributed to the secondary victimization and victim blaming by using certain controversial words and phrases.
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Using peak-end rule in advertising and comparing its effectiveness to different age and gender categories
Kozeleková, Kristína ; Vranka, Marek (advisor) ; Koblovský, Petr (referee)
This bachelor thesis deals with the application of peak-end effect in the realm of advertisement. The aim of the thesis is to explain the peak-end effect and to try to observe the rule's effect with regard to commercial advertisement. Consecutively the thesis presented 3 different commercials each presenting 3 different commercial products to the participants. Participants' enjoyment was recorded throughout the screening of the commercial with the help of a sliding bar. The results were then visualized using graphs and subsequently examined to try to determine if the peak-end effect was present or if it had any affect on the participants in any way.
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Instagram and its influence on Gen Z woman related to the development of eating disorders
Kafková, Kateřina ; Vranka, Marek (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis examines the impact of Instagram on eating disorders in Generation Z girls. Due to the visual focus of this social network, the thesis primarily focuses on exploring the ideal of thinness widely presented by influencers. All is interpreted in the context of the addressed group, namely women born between 1995-2009 using Instagram. The thesis is divided into 3 chapters - theoretical, meta-theoretical and practical. The theoretical part of the thesis presents a comprehensive set of basic information directly related to the issue of eating disorders, hence media. It also defines the very concept of generation and body image, which is closely associated with the development of eating disorders. The methodological part presents proven scientific methods, some of which have been directly modified for the specific environment of Instagram. In the last, practical part, the context is explored through quantitative research in the form of a questionnaire according to the above methodology. The discussion offers an evaluation of the results and a review of related research. At the very end of the thesis, I then present practical benefits that can be applied preventively, while offering theoretical foundations for further research on the issue of Instagram's influence on the development of...
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Positive Psychology as a Theoretical Foundation for Constructive Journalism
Vraná, Kateřina ; Vranka, Marek (advisor) ; Maňák, Vratislav (referee)
This diploma thesis tries to provide a theoretical basis and explanation of the interdisciplinary connection between positive psychology and constructive journalism. Constructive journalism involves the application of the tools of positive psychology in order to increase the quality of media content by creating engaging and productive news and journalism. The aim of this work is to verify the theory and methods of positive psychology and constructive journalism through research, which exposes respondents to two articles formulated in both negative (catastrophic) and positive (constructive) frames. The purpose is to find out to what extent framing affects emotions, motivation, attitude or preference and whether constructive journalism is really the right way to raise the level of journalism as such.
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Children's Perception of Advertisement Targeting on Social Media
Smíšek, Martin ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
This bachelor thesis focuses on children's perception of advertisement targeting on social media. The aim of this paper is to discover how the mechanism of advertisement targeting on social networks is understood by Czech children aged 13-15 as they are heavy users of these platforms. A quantitative method in the form of a questionnaire was used for this exploratory research. The results show that adolescents understand little about advertisement targeting on social sites and have particularly small awareness of social platforms using data collected in the background. Findings from this research can be foundational for a change in regulation or future research in this field.
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