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The development of functional pupils thinking at primary school.
VONDRÁČKOVÁ, Petra
This diploma thesis is devoted to the creation of working sheets for propedoutics of functional thinking in pupils at primary schools, with the support of acomputer in various stages of concept creating proces and consequential trial in individual grades of elementary school. The diploma thesis contains theory about functional thinking, working sheets, which I created on the basis of inspiration from the elementary school text books, process and result of an experiment tested during classwork.
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Proposal and evaluation of educational ecological games with elements of inquiry-based learning
VONDRÁČKOVÁ, Petra
The Bachelor Thesis Proposal and evaluation of educational ecological games with elements of inquiry-based learning is focused on educational games with ecological themes and with application of inquiry-based learning. General information about the educational issues is processed through a literature review. Selected topics of biological ecology were summed and then educational games were developed of these topics Participants will gain knowledge of these games on the operation of some general ecological patterns related to trophic cascades, food webs and the principle of Competitive Exclusion. Three games created are listed in the results
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Analysis of the internet marketing strategy of AIESEC
Lačevová, Aneta ; Sedláček, Jiří (advisor) ; Vondráčková, Petra (referee)
This thesis deals with the use of Internet in marketing, in a specific non-profit organization, AIESEC. The theoretical part contains the characteristics of AIESEC as a non-profit organization, and a summary of the specifics of marketing in the non-profit sector. It also presents the role and importance of Internet in marketing. The practical part is devoted to a particular branch of the student organization, AIESEC Prague, and analyzes its use of Internet marketing tools. Based on a comparison with competing organizations and their activities on the Internet, proposals for changes in the use of exploited tools are formulated.
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Budování věrnosti značce prostřednictvím digitálních médií v FMCG segmentu
Vondráčková, Petra ; Karlíček, Miroslav (advisor) ; Pěničková, Vlasta (referee)
Diploma thesis studies the topic of brand loyalty within the digital media and is specifically targeted on FMCG segment. Brand loyalty is defined as a commitment to re-buy a specific product or service in the future, no matter of any external influences. In case of FMCG, there are several influencers of brand loyalty that must be taken care of, e.g. core offering, demographics, elasticity level or share of wallet. The objective of this thesis is to define a digital strategy for a dairy product brand, which aims at increasing its brand loyalty. In order to achieve that, the author has reviewed academic literature on the topic of brand loyalty, as well as on digital media and their influence on loyalty. The digital strategy, defined in the final part of the thesis, is based on the author's research dealing with brand's online performance, analysis of competitive digital activities, analysis of related online content and analysis of Czech digital environment.
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