|
|
Proposal of Communication Mix of the Selected Company
Reichlová, Natálie ; Martina, Sobotková (referee) ; Milichovský, František (advisor)
This bachelor thesis is focused on the analysis of communication mix in the company Radegast, which is engaged in the production and the sale of beer. The work includes the theoretical part where there are several terms concerning marketing analysed, the sekond analytic part deals with the introduction of company Radegast and the execution of the analyses and the third part introduces some further suggestions for solutions which will lead to the improvement of the marketing communication of the company.
|
|
| |
|
|
Economic development in Portugal after 1974
Matušík, Michal ; Půlpán, Karel (advisor) ; Reichlová, Natálie (referee)
This paper analyzes portuguese economy after 1974 and the convergency to the european core. It reviews the reforms applied in Portugal during the period 1974-90, which had to stabilize economic situation in country after Salazar-Caetano regime and transform the system into the market driven system. Powered by TCPDF (www.tcpdf.org)
|
|
| |
|
|
European Cohesion Policy: Did It Succeed in Lowering of Regional Disparities?
Svrčková, Lucie ; Turnovec, František (advisor) ; Reichlová, Natálie (referee)
The master thesis provides with an insight into the issue of regional problematic in the European Union. Theoretical background illustrating basic facts about institutional structure, historical development and justification for the existence of common structural policy, and further facts about possible welfare influence of this redistribution instrument, is followed by analysis of income disparities across the EU, both at the national and regional level, and their development during recent two decades. Redistributive effects of the EU regional expenditures are evaluated, in terms of the extent to which they have been aimed at weaker rather than more prosperous parts of the Community. In consequence, effectiveness of RP is examined; regression models for regional disparities try to show whether there has been a positive relationship between the EU structural resources and narrowing of averaged income gaps across the Union. My practise is slightly different from most of the empirical work on this issue as I try to explore RP effects both for particular EU countries and for the EU as a whole.
|
|
| |
|
| |
|
| |
|
| |
|
|
Proposal of Communication Mix of the Selected Company
Reichlová, Natálie ; Martina, Sobotková (referee) ; Milichovský, František (advisor)
This bachelor thesis is focused on the analysis of communication mix in the company Radegast, which is engaged in the production and the sale of beer. The work includes the theoretical part where there are several terms concerning marketing analysed, the sekond analytic part deals with the introduction of company Radegast and the execution of the analyses and the third part introduces some further suggestions for solutions which will lead to the improvement of the marketing communication of the company.
|
guest ::
