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Analysis of Marketing Mix Tools of Aquapalace Prague
Vojtechovská, Ivana ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
The primary purpose of this study is to characterize the marketing mix of the aquapark Aquapalace Prague, i.e. the product, price, distribution channel (place), marketing communication (promotion), people, physical evidence and processes. In addition, this bachelor thesis analyzes the marketing environment including micro-environment and macro-environment. All these factors are integrated in SWOT analysis, which helps marketers to focus on key issues. On the basis of the results of this analysis, some recommendations are suggested.
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Application of marketing in the agriculture
Vondrová, Lucie ; Procházková, Markéta (advisor) ; Hýbl, Jiří (referee)
This bachelor thesis deals with the application of marketing in the agriculture. The first part of the thesis is focused on the theoretical knowledge of marketing and the marketing mix area. The practical part is analysis of marketing and marketing mix in agriculture. The aim of my bachelor thesis is to find out if marketing and the marketing mix is used in agriculture and in which way is put into practice. There are propounded the particular recommendations for agricultural cooperative Mořina in the thesis.
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Marketing aplication in fishing tackle market
Skalický, Karel ; Procházková, Markéta (advisor) ; Freylich, Václav (referee)
This bachelor thesis focuses on the marketing mixture of the fishing tackle. The aim of this thesis is to introduce the market of these particular products and its marketing specifics and to get the general idea of the marketing activities of the company Rybářské centrum s.r.o. Another aim is also to recommend and suggest new marketing strategies that help to develop the company. The theoretical part deals with all the important terminology concerning the marketing and marketing mix. The fisherman's products market is further described as well as its marketing specifics focused on the particular parts of the marketing and marketing mix. As a following part the company Rybářské centrum s.r.o. is introduced with its marketing activities and the new marketing strategies helping to increase sales and profitability of the company mentioned above. In conclusion the entire thesis is being summarized and the aim is being analysed and evaluated.
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Marketing analysis of the advisibility of setting up a new coffee lounge
Šetenová, Barbora ; Procházková, Markéta (advisor) ; Malich, Josef (referee)
The goal of this work is to evaluate the economic feasibility of the foundation of a cafe with a pastry shop. The theoretical part provides insight into the marketing principles, whereas the practical section tries to exploit these principles and to put them from theory into practice. The research objective is to test the meaningfulness of the foundation of cafes in the town of Jesenice and the likeliness of a return on investment. The basic paradigm of this paper is the overall focus on the customer and the determination of his needs.
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Marketing mix of publishing house named PIEROT
Vlčková, Simona ; Procházková, Markéta (advisor) ; Víchová, Klára (referee)
Work is structured into two units. First, theoretical unit refers to elaboration of a given problem with the help of literary resources. Practical part revers to problem of marketing mix in application on one of the publishing houses on the Czech market with the focus on educational literature; more precisely on exercise book for the last year of pre-school education and students of 1-4 grade of primary school. Work introduces reader into the history of publishing and describes specificities of publishing market. The aim of this work is to explore separate components of marketing mix with the focus on price and communication of the product. However, for the complexity of marketing mix there can not be left out elements of product and distribution. The end of the work draws up separate findings and outlines possible improvements and new forms of publications propagation.
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Marketing of services in advertising company Minds, s.r.o.
Pšeničková, Petra ; Procházková, Markéta (advisor) ; Blažek, Jiří (referee)
This Bachelors degree work focuses on marketing of services in advertising company. This work is divided into two parts, the theoretical and practical part. The first part describes the literary information about marketing of services and basic specificity of advertisement, with the intention of outdoor advertisement. The practical part represents marketing of services in advertising company Minds and analyses customers satisfaction with services through a questionnaire. The gained dates are evaluated and interpreted.
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Marketing mix of fitness Spot Centrum Budokan
Růžová, Monika ; Procházková, Markéta (advisor) ; Šádek, Milan (referee)
The aim of this work is to describe and analyze the marketing mix and marketing activities of the fitness SPORT CENTRUM BUDOKAN with the emphasis on increasing its attractiveness and competitiveness, to identify possible deficiencies and to give a list of recommendations for the owner of the fitness, i.e. to make a proposal of a compact marketing strategy. Based on my own marketing analysis (positional analysis, SWOT analysis, mystery shopping, polling, observation and benchmarking), I have designed my own marketing strategy, which would lead to the established aim.
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