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Humanistic reportage photography
Pokorná, Eliška ; Lábová, Alena (advisor) ; Géla, František (referee)
The bachelor thesis called Humanistic reportage photography is focused on the paradigm of humanistic reportage photography during the 1950's in Czechoslovakia and worldwide. The first part of the thesis explains the application of the paradigm to photojournalism in both of the above-mentioned areas. A special focus is given to the photographic exhibition Family of Man and the work of photographers united under the Magnum Photos agency. Furthermore, the thesis explores the sources of inspiration, the themes and the aesthetics of this photographic approach. This thesis also features the biographies of selected photographers as well as an explanation of the importance of picture magazines for this paradigm. In the analytical part, a quantitative content analysis method is used to evaluate the hypothesis, which states that the humanistic reportage photography paradigm, present in the photographic content in Life, was also to some extent present in Mladý svět. At the same time, the hypothesis also assumes that to an extent the usage of photographic content will differ in both weeklies, and the frequency of the topics and their aesthetic treatment will vary slightly. The results of the research and their analysis support the hypothesis and further develop it.
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The FTVS Website as an Instrument of Marketing Communication: Content Analysis of the English Version from the Viewpoint of Target Audience.
Formánková, Martina ; Pokorná, Eva (advisor) ; Voráček, Josef (referee)
Title: The FTVS Website as an Instrument of Marketing Communication: Content Analysis of the English Version from the Viewpoint of Target Audience. Objectives: To asses the content of the English version of the website and suggest its improvements to increase the efficacy of marketing communication. Methods: Content analysis, comparison Results: Detailed analysis of the website has been carried out, drawbacks of current layout (both content and formal) have been described. Modifications and improvements have been proposed. Keywords: Marketing, communication, website, web content, university, FPES
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The Process of Education of Patients in the Clinic of Nephrology IKEM after the Implementation of Quality Management System ISO 9001:2000
Kolářová, Marie ; Vrzáček, Petr (advisor) ; Pokorná, Eva (referee)
Final thesis is divided into two parts- theoretical and practical ones. It deals with the transplantology, first of all, with a process of education of patients after kidney transplantations. The theoretical part focuses on introduction a clinic and a general introduction about problems transplantations. The first chapters describe a historical summary of development of this discipline and as well as its contemporary position. Next it focuses on juridical and ethical aspects of transplantations. Finally, the theoretical part devotes the education in general. The entire theoretical part is dedicated to the clarification of complexity of this discipline and to the importance of reaching the best cooperation between patients, physicians and nursing staff by way of educational activity both before and after transplantation. The practical part describes a process of patients'preparations for transplantation and therapeutic possibilities after a kidney failure. Next chapters deal with a preparation and a creation of an educational process in the clinic of nephrology in the Institute of the Experimental and Clinical Medicine and its implementation to the Quality Management System ISO 9001:2000. The conclusion of the practical part presents opportunities how to improve the process of education. Through a...
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The Students themselves - Student Center Poříčí
Pokorná Neveselá, Eliška ; Uřídilová, Marcela (referee) ; Hybská, Bohumila (advisor)
The target was to make a missing corner with a import. Buildings on the bunding have a same high. So I decided to keep it. My building is so high as a hotel Austerlitz. The building of students center isn´t in contrast with other buildings. It respect and complement current estate. It is building of quality students cheep living. Grey color of facade is similar as grey sheeting on the hotel. Yellow is a color of young, modern, creative residents of this Students center
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Architecture of socially excluded - Higher security prison in Brno
Pokorná, Eva ; Ruller, Ivan (referee) ; Nový, Alois (advisor)
The master's thesis was worked out as the arhitectural study high security prison in Brno based on the submission. High security prison for 350 prisoners responds to the needs and trends of the modern jail. The new facility is based on the principle of space saving typological solutions with minimal attendance distance. The concept is divided into two main accommodation horseshoe-shaped objects that are associated with building, that are connected operating and administrative functions. Single floor for accommodation with two housing units, which include walking terraces. Terraces are sheathed with net freely crossing the connecting object and comprehensive area of all objects. It fulfills the function of the second security. In the middle of the complex there is a sports area. Production hall with facilities closed the back of a solid fence of area. By creating a compact self-functioning complex is achieved simplicity and closeness of the prison with economic use of the land.
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RING! - Completion of the Ring Road in Brno
Pokorná Neveselá, Eliška ; Chládek, Pavel (referee) ; Hybská, Bohumila (advisor)
Diploma thesis deals with the completion of the urban fabric in Brno in the area bounded by streets Cejl, Koliště, Křenová a Vlhká. The location is very close to the historical center of the city , but only for the original walls. This site was created as a suburb outside the walls , which was unlike any other inner city type structures with smaller houses with courtyards and gardens. In the 19th century this area avoid the great industrial boom and there were factories built Jewish industrialists. Also this way since the mid-19th century through the railway . After the war in 1945, factories were combined into complex textile manufacturing Mosilana . Development of this area is very mixed , different mass proportions and functional use and is not as good as it close to the historic cores could be . With the considered plan to move the main train station in the displaced position established in this study . This study proposes the redevelopment and extension of the site . Below we deal with historical context , spatial , functional and traffic analyzes and proposals that I worked for two semesters . Also in this study, I deal in detail southern part of the area where I was during one semester proposed two corner houses at the intersection of Křenová and Koliště street. In the last semester, I examined a draft of the Museum of Jewish Culture in Skořepka.
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