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Integrated Thematic Instruction in The Step by Step educational programme
Mašková, Tereza ; Kargerová, Jana (advisor) ; Tomková, Anna (referee)
My theses called "Intergrated thematic instruction" in the "Step by Step programme" describes, analyses and evaluates the usage of Integrated Thematic Instruction (ITI) on the 1st level of the primary school. ITI is considered like one of the possibilities of the realisation of the educational content which is delimited by General Educational Programme which broad interpretation offers to this realisation. My theses is devided into two parts - theoretical and practical. The theoretical part deals with the analysis of the educational content in regard with the schoolwork integration. Besides the integration itself, my theses also deals with thematic teaching and integrated thematic teaching in curriculated documents. My theses also refers to integrated thematic teaching in modification of the "Step by Step programme" and tries to limit ITI in the project teaching background. The integral component of the theoretical part is also a part devoted to the key competences and their acquisition. I focus on the components monitoring of the brain compatible environment during the real practical teaching in the "Step by Step programme". I analyse the above mentioned components within three ITI projects which happen during my classes. The analysis runs based on the Korthagen's cycle where the last phase of the...
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Comparative analysis of communication of the brands Louis Vuitton and Estée Lauder across selected periodicals in 2013
Mašková, Tereza ; Klabíková Rábová, Tereza (advisor) ; Hejlová, Denisa (referee)
This diploma thesis Comparative analysis of communication of the brands Louis Vuitton and Estée Lauder across selected periodicals in 2013 deals with the forms of communication the selected luxury brands on the platform of magazines use for addressing their existing and also potential customers. The theoretical part defines luxury and luxury brands Louis Vuitton and Estée Lauder and media, namely printed magazines Elle and Marianne, which together constitute the necessary basis for the subsequent research. Methodological part looks at the key persuasive, semiotic and pragmatic approaches, which, using verbal and non-verbal communication elements, participate in the construction of the examined texts, and submits related basic concepts, which are then used in the analytical part. Here, first, is realized a detailed description and analysis of the selected types of communication followed by the comparison and final evaluation of the findings obtained. Comparison in that is made not only within the individual magazines, respectively types of utterances placed in them, but also in connection with the specifics of the selected luxury brands. This diploma thesis aims to describe the selected utterances, analyze the contents they communicate, compare them and finally reveal the key communication methods...
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The Brussels I regulation and other procedural legislation of European private international law (with regard to consumer protection)
Mašková, Tereza ; Brodec, Jan (advisor) ; Dobiáš, Petr (referee)
The diploma thesis entitled "The Brussels I Regulation and Other Procedural Legislation of European Private International Law (with regard to consumer protection)" as presented focuses in details primarily on the consumer protection under the relevant civil procedural law of the EU. The main objective is to analyse certain provisions of relevant law dealing with the effective protection of the weaker contracting party - consumer. The European Union's consumer protection legislation tends to strenghten the legal position of a consumer. The thesis underscores the importance of these special provisions, presents the original purposes, which have led to the adoption of them and the deduced conclusions supports by practical examples and by relevant European case law. It might be concluded that these provisions have created a special branch of the European civil procedure law. The text is divided into seven main chapters. The introduction includes the scope of the topic covered by the thesis. The first chapter is dedicated to the europeanization process of civil procedure and is primarily supposed to introduce the reader into the relevant issues of the thesis. The second chapter is intended to provide basic information about the conception of consumer protection law within the European context. It deals...
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Western Foreigners Living in Czechoslovakia during the Normalization Era
Mašková, Tereza ; Houda, Přemysl (advisor) ; Krátká, Lenka (referee)
This thesis based on an archive research as well as interviews with eleven interviewees describes aspects of every day routine in the lives of western foreigners in Czechoslovakia during the nineteen-seventies and eighties. Testimonies of the interviewees are set in context where a special emphasis is placed on legislation and internal regulations mostly of bodies of the Ministry of Interior concerning Czechoslovak visa policy, the status of foreigner in relation to Czechoslovakian citizens (marriages) and the police apparatus (observing, tailing and monitoring). Based on the testimonies and the archive material it can be concluded that the Czechoslovakian regime did not see the western foreigners as a priori ideological enemies and tolerated their presence in Czechoslovakia. Bureaucratic procedures, however, were set in such a fashion that the foreigners could be closely observed. A fear of not having their stay extended, resp. being expelled, often led those interviewees who wanted to live in Czechoslovakia permanently to subconsciously avoid conflicts with the regime. All interviewees are critical of the former regime and are able to accurately characterize its nature and its main negative aspects, but at the same time they perceived positively certain aspects of life in the brought-into-line...
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Comparison of event marketing strategies of luxury fashion brands in the years 2010-2012
Mašková, Tereza ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
Bachelor thesis "Comparison of event marketing strategies of luxury fashion brands in the years 2010-2012" deals with the event marketing as a tool through which selected luxury fashion brands (Dolce & Gabbana, Hermès, Louis Vuitton) on the Czech market communicate with their customers. First, the thesis defines the essence of event marketing and its position in the marketing communications mix. Subsequently, it indicates the main aspects of the luxury sector and characterizes the basic principles of the event marketing activities that are carried out in this area. The thesis describes selected events and than using comparative analysis reveals their obvious and latent intentions, on the basis of which each brand seeks to attract the target audience and convey unique and emotive experiences. The whole thesis points to the fact that the luxury fashion brands, which are mainly based on traditional and historical value, are able to effectively communicate with their customers through the communication tool that is considered as a modern, innovative and progressively growing part of marketing communications.
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Root system development in the early phases of plant ontogeny
Mašková, Tereza ; Weiser, Martin (advisor) ; Šmilauer, Petr (referee)
Root system development in the early phases of plant ontogeny Seed germination and subsequential developement of the root system is a critical stage of life of a newly rising plant. The plant must recognise and suitably and quickly find an answer to the environmental conditions in which it finds itself. However, the way in which the root system develops and its final architecture depends not only on the environmental conditions but also on the plant itself. In addition, responses to different conditions may vary among different plant species. This work examines the developement of a root system in the first four weeks of a plant's life. It observes the dependence on the amount of available nutrients in the substrate and on the amount of available nutrients the seed is given by the mother plant. It also briefly touches on the relations between seed germination, seed size and the amount of available nutrients. No differences relating to the amount of available nutrients were found in seed germination. However, differences in germination speeds were found between plant species. Plant biomass increases with the increasing amount of available nutrients in the substrate. This increase is relatively greater for plant species with a small seed size. Plant species with a big seed size invest relatively more...
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Economic analysis of the selected municipality
Mašková, Tereza ; Čermák, Jiří (advisor) ; Stará, Dana (referee)
The bachelor thesis deals with an economic analysis of selected municipality in the years 2000-2014. The selected municipality Hluboš is located in the Central Bohemian region.
The theoretical part of this thesis was made on the basis of professional literatures in order to acquaint with the problems. It defines the basic terms such as self-government, transferred control, municipal authorities, incomes and expenses and the budget.
The practical part of this thesis deals with the general characteristic municipality Hluboš and analysis of its economic activities during individual years based on internal documents. Some financial indicators were used such as re-counted incomes/expenses per inhabitant. In the final part the thesis evaluates municipality management for all monitoring and there are suggested economy measures to improve its economy situation.
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Export strategy 2012 - 2020 (focus on Brazil)
Mašková, Tereza ; Sato, Alexej (advisor) ; Halík, Jaroslav (referee)
The main goal of this bachelor thesis is to define the potential of Brazil for Czech exporters in connection with the Export strategy 2012 - 2020. This document presents the intention to diversify Czech export to countries out of EU in order to eliminate its current biggest risks. It introduces the concept of priority and interest countries with Brazil placed among them. The potential of Brazil is defined on the basis of an analysis of promising areas for export as well as Brazilian economic development. The thesis also focuses on the main opportunities and threats for Czech exporters on this market. At the end there is an evaluation of the present implementation of the Export strategy and its particular contribution to the export on the Brazilian market.
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One World Film Festival Vs. IDFF Jihlava - Comparison Of Two Czech Film Festivals, With Focus On Media Response
Mašková, Tereza ; Miloševič, Ivana (advisor) ; Horská, Tereza (referee)
My final thesis compares two documentary film festivals taking place in the Czech Republic: The Jihlava International Documentary Film Festival and the International Human Rights Documentary Film Festival One World.
The thesis examines the differences between the goal setting, the priorities of movies selection and media and Public Relations strategies of these two festivals.
As a major source for the description, the interviews with the festival founders and current leaders are mainly used. Furthermore, I have studied documents provided by the festivals organizers as well as documents available from the Internet websites.
The media response analysis compares the content of chosen Czech media using the simple quantitative and qualitative research methods.
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