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Process FMECA - implementation of information system in the bank
Müllerová, Marie ; Koch, Miloš (referee) ; Blecha, Petr (advisor)
This thesis considers of process FMECA analysis that is applied to the process of implementation the information system in the bank. The theoretical part focuses on risk management and using of methods FMEA and FMECA. In the practical part of thesis is introduced the company, for that the process of implementation of the information system is designed. In addition the analysis of the external and internal environment in relaiton to the information system is made. The result of these analysis is SWOT analysis. Then the process of implementation the information system is described and FMECA analysis is performed. Based of the results of the analysis are designed appropriate measures that will eliminate the risks or that will reduce their impacts.
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Business Plan - Physical Training Course
Müllerová, Marie ; Peričková, Lucie (referee) ; Blahutková, Marie (advisor)
This bachelor thesis focuses on the business plan of the university institute, which provides year-round sporting activities for students and employees of the Brno University of Technology and also for the general public. It contains basic information about the composition of the business plan and introduces a concrete compiled draft, worked out on the basis of multiple analysis.
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The image of a socialist citizen in the normalization series of Czechoslovak television
Müllerová, Anne-Marie ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
This diploma thesis tackles selected series of Czechoslovak Television from the normalization era. Series are examined on the basis of predefined categories. In this work, the author focuses on the everyday life of the main characters. We can classify the categories into two types - the personal and professional lives of the main characters are mainly examined. During the period of normalization, television viewers were exposed to everyday propaganda, which also became part of television production. In drama gendre, the protagonists of the series were to present patterns of behavior for the average socialist citizen. For this research were selected following series from normalization era: Muž na radnici (1976), Žena za pultem (1977), Nemocnice na kraji města (1978 and 1981) and Iženýrská odysea (1979). The author first introduces the reader to the historical context that is important for this topic. The analytical part of the work deals with the description and analysis of individual series and is answering to research questions. The reality of series is presented and than confronted with the reality of normalization era. Based on the analysis, it was confirmed that the main characters of the series represented certain patterns for the audience. E.g. The main hero of Muž na radnici, František...
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Cooperation of Pilsner Urquell with Czech Olympic Committee
Müllerová, Anne-Marie ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Collaboration of the Pilsner Urquell with the Czech Olympic Committee Objectives: The main object of this bachelor thesis is to suggest recommendations how to improve communication of Pilsner Urquells olympic advertising campaign on each communication channel based on the information about the cooperation between Czech Olympic committee and Pilsner Urquell and data concerning to advertising campaigns of the Pilsner Urquell. Methods: The thesis used qualitative methods of marketing research, namely semi-structured interviews with representatives of the Pilsner Urquell brand. Another part of the work was based on the analysis of secondary data, whether publicly available or provided by the company. Results: The results of the work showed that the brand uses all suitable and accessible communication channel for promoting its olympic campaingns. However, there is space for possible improvement. For example, higher promotion of their activities at the Olympic festivals through their social networks, add more fun activities for visitors in Olympic house or establish a closer relationship with one chain of supermarket and create special offer for their customers. Keywords: sport, promotion, sponsorship, image, Public Relation, marketing OBSAH 1...
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Svatá Hora and Bohosudov in Baroque Graphic
Műllerová, Marie ; Oulíková, Petra (advisor) ; Štěrbová, Daniela (referee)
The main theme of this bachelor thesis is graphic depictions of Svatá Hora and Bohosudov, that were made in the 17th and 18th century. Administered by Society of Jesus, these Marian pilgrimage sites played its role during the huge recatholization after the Battle of White Mountain. Graphic depictions seem to be the signs of pilgrims devotion, as they worshiped miracle Madonna, objects of worship, and, simultaneously, very important part of Bohemia graphic printmaking. According to the vedutas, it is possible to watch the development of an architecture through the 17th and 18th century. The aim of the bachelor thesis is to collect graphic depictions mentioned above and make the catalog of them. Key words Baroque Graphic, pilgrimage, Society of Jesus, veduta, Svatá Hora near Příbram, Bohosudov near Krupka
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Process FMECA - implementation of information system in the bank
Müllerová, Marie ; Koch, Miloš (referee) ; Blecha, Petr (advisor)
This thesis considers of process FMECA analysis that is applied to the process of implementation the information system in the bank. The theoretical part focuses on risk management and using of methods FMEA and FMECA. In the practical part of thesis is introduced the company, for that the process of implementation of the information system is designed. In addition the analysis of the external and internal environment in relaiton to the information system is made. The result of these analysis is SWOT analysis. Then the process of implementation the information system is described and FMECA analysis is performed. Based of the results of the analysis are designed appropriate measures that will eliminate the risks or that will reduce their impacts.
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Curricular Reform from the Basic School Teachers' Perspective in the Context of Lifelong Learning
Müllerová, Marie ; Vašutová, Jaroslava (advisor) ; Píšová, Michaela (referee) ; Urbánek, Petr (referee)
The fundamental change of the role of education, which the last decades have witnessed, together with the present understanding of its role as one of the primary sources of further economic development of humankind as well as a warranty of peaceful development of the human race - which is clearly expressed in the concept of life-long education - must be reflected in current educational structures. It is namely basic education (children from 6 to 15 years old) that should become a qualitative basis of the concept of life-long education and prepare the young generation to face the fact that education will no longer be limited only to formal education, that non-formal and informal educational processes will become parts of education, and that these processes will accompany young people throughout their lives. The aim of basic education is to prepare the young generation to face this significant change, therefore this transformation has become one of the aims of European educational policy. Reflecting the European aims, the Czech Republic chose the approach of converting schools into learning organizations, which is one of the ways schools might develop as foreseen by OECD, and in 2005 the country launched a law-based curriculum reform whose aims were to redefine objectives, content, methods and forms of basic...
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Business Plan - Physical Training Course
Müllerová, Marie ; Peričková, Lucie (referee) ; Blahutková, Marie (advisor)
This bachelor thesis focuses on the business plan of the university institute, which provides year-round sporting activities for students and employees of the Brno University of Technology and also for the general public. It contains basic information about the composition of the business plan and introduces a concrete compiled draft, worked out on the basis of multiple analysis.
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