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Visual style of companies web
Šinágl, Roman ; Šedivá, Zuzana (advisor) ; Krsek, Libor (referee)
This bachelor thesis describes the main principles of corporate visual style and evaluates the functionality of selected web programming languages. It is achieved by an elaborated study of five specific corporate web pages. In conclusion, the optimal configuration and programming methods are defined based on the composition of the web pages. The thesis is divided into multiple parts based on the particular components of the visual style, software used for its implementation, programming language and the assessment of the web pages chosen for the purpose of the thesis. First of all, it presents the segments of integrated visual corporate style. Furthermore, it explains the methodology of visual style formation, including the software used. Morover, the thesis depicts the selected programming languages. Last but not least, the visual elements and programming languages of the particular web pages are evaluated by the author, taking into account the knowledge gained in the process of completing the thesis. The goal of the thesis is to evaluate the organization of visual components and assign the most appropriate combination of programming laguages for web presentations of companies.
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Internet advertising as a marketing tool
Šolín, Petr ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This bachelor thesis deals with online advertising as a marketing tool. The aim of this thesis is a proper understanding of the concept of internet advertising and a summary of unwritten rules and recommendations of internet advertising for firms. A theoretical part deals with the marketing mix as an important element of marketing, continued by explaining the concept of online advertising and its three integral parts. These parts consist of search marketing, text ads, billboards. Each of these parts has got a separate chapter explaining concept's essence. At the end of the theoretical part there are models of paying for advertising discussed as well as tools for a measurability of online advertising. A practical part is broken down into two parts. The first part consists of a selection of companies, which are tested by Google Analytics. Results are shown in the examples and clearly interpreted. The second part consists of an evaluation of marketing research. The results are used together with data from measurement to evaluate the hypotheses. Then there are written rules and recommendations as I have mentioned above.
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Internet marketing for small organization
Vaňáč, Ondřej ; Střížová, Vlasta (advisor) ; Krsek, Libor (referee)
The aim of this work is the analysis of current practices and techniques of Internet marketing. The work is divided into two parts. The theoretical part presents the current internet marketing tools, the optimal utilization is reflected in the practical part, which is carried out a comprehensive plan for internet marketing strategy with emphasis on SEO for start-up company in the field of accommodation and hospitable service. This is a company Penzion U Lišky, which offers accommodation in Southern Bohemia. The work will serve as a guide for small and medium organizations in the development of marketing projects. The practical part of the evidence considered in developing websites and methods to optimize site for search engines. The next section provides recommendations for use of PPC campaigns and presentation of the company's social networking site Facebook. The analysis methods for increasing traffic through social networking, PR articles, blogging and other tools.
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Advanced digital illustration and its purpose in commercial sphere
Phung, Nghia ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
The purpose of this bachelor's thesis is definiton of Advanced Digital Illustration as a standalone discipline of digitlac graphic arts, separated from vector graphics and photographic retouching/montage. The thesis is made of 3 parts. The first theoretical part contains an introduction do Digital Illustration along with the history of the discipline. Precise borders will be also set to divide ADI from other digital art fields, in which is ADI often subsumed. Next, I will be introducing software and hardware commonly used for PDI. Lastly, an introduction of basic ADI styles, used the most for commerce, will be included. The second part of the thesis is practical. The main chunk is a complete walkthrough of a graphic project with a detailed description for each phase. The completed artwork is an example of graphic comission one can get in the field of ADI. Lastly, alternate tools and practices will be mentioned. The last part of the thesis will take a close look on utilization of ADI for commerce purposes. Specific fields will be defined, in which ADI is commonly used, with examples of existing projects. Expected future development of ADI will be mentioned along with new potentional market fields, in which ADI could find its utilization. Lastly, common problems and obstacles during the process of accepting, completing and selling the graphic project will be described.
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Possibilities of the web for the PR (PR 2.0)
Pluháček, Petr ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
The topic of this thesis is the use of the web in public relations. It describes an evolution of the web and focuses more intensively on a concept of the web 2.0. Some part of the work deals also with the area of public relations. It defines PR, explains their rise, connection to the web and transformation to so called PR 2.0. The key subject is the connection of theoretical knowledge with possibilities of a practical use of web in PR. The thesis presents PR 2.0 tools, for example RSS, blogs, social bookmarking, wikis, social networking or press releases for social media. It describes their birth, functionalities, but primarily possibilities, principles, rules and risks of their usage in PR. The work is completed by an ethic dimension, which PR 2.0 brings, too.
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Developmnet of web portfolio
Krejčí, Václav ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
Goal of this bachelors work is to study and valuate the problematics of webdesign process and team, with special attention to character of graphic designer. Main goal is to explore the problematics of developing a web portfolio. This Bachelor work is connection of two parts. First part is anout theoretics of web development. The second explore the problematics of development of the web portfolio and it is focused on development of my own web portfolio.
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Technologies, design and graphic user interface of web applications
Vávra, Ondřej ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This bachelor thesis is focused on development of modern web applications and their graphic user interface. First part defines basic terms, introduces contemporary technologies of web applications and their specifications for GUI design and also presents the overview of design process. Practicing part analyzes frameworks usage and their GUI components for web applications. Contribution of this thesis is in framework analysis, evaluation and demonstration usage for GUI design. Document also contains own survey of framework usage in Czech e-shops and answers to questions about better GUI solutions, where frameworks are used.
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Copyright law, its application and observance of professional filmmaking
Truhlář, Filip ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This paper deals with the translation of legalese of the copyright law into a language which is better understandable for layman. Mentioning collective management of the copyright law and their assignment to creative professions of film crew. The definition of the job description of the particular movies professions and the presentation of signs, which makes their piece of work covered with the copyright law. Need to contracts for works of authorship and their possible use. More accurate information that is necessary for a work place for its publication and distribution. Rights that belong to producers of audiovisual works and how the work can be used. Further, the obligations arising from law. Consequences for copyright infringement.
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Perception and production of graphic design in different cultures
Čermák, Radim ; Sigmund, Tomáš (advisor) ; Krsek, Libor (referee)
The modern world is more and more dependent on information. As grows its importance, so does its quantity. That is why the good communication, especially the visual one, is indispensable for the proper disclosure and addressing of potential recipients of information. Graphic design provides the form of visual communication. The interconnection of different cultures is linked with the quick pace of globalization - thus the communication with different cultures is important. Each culture is based on specific values that can vary and very often do to a great extent. These values are then reflected in all areas of human activity, graphic design included. At first, we define the term culture and have a look at the process by which we acquire it - to find out its influence on us. We use as a means the interdisciplinary approach which draws knowledge on cognitive science, neuroscience, psychology and anthropology. Next, we focus on the principles of visual perception and studies concerning the difference in behavior and visual perception in different cultures. We divide the world on the basis of culture-shape events into different cultural units and we analyze graphic design in different cultures by using the knowledge from the previous chapters. We point out the principles and potential pitfalls of symbols and colors in the communication with other cultures. We describe the way how the paradigm of cultural values is reflected in the graphic design and we try to capture the features of visual communication typical for each culture.
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Proposal of the internet television for the music portal Bandzone.cz
Lisý, Martin ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
The diploma thesis is discussing the proposal of the internet television for the music portal Bandzone.cz. The internet television is understood to be a web server aggregating the audiovisual content, which allows the viewers to decide what and when they want to watch. This is not a television that would show programs in real time and broadcast on the fixed schedule for 24 hours. The introduction of the diploma work discusses different approaches to internet business. It is followed by the presentation of the main subjects of the audiovisual media market operating in Czech Republic and worldwide. The following chapters are dealing with practical design of the internet TV station, from content and business model and up to user interface design. In the conclusion are named the key factors essential for success of the proposed e-business initiative, including the possibilities for its further deve;lopment.
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